Unit 18: CAMECO's Impact and Strategic Direction Analysis

This report analyzes the impact of globalisation on CAMECO, a fast-growing energy and chemical company. It examines key factors driving globalisation and strategic complexities associated with international operations. The report evaluates the influence of global markets on CAMECO's structure, culture, and functions, including leadership, governance, and organisational structure, while considering ethical and sustainable practices. It explores different decision-making processes in a global context and identifies various internationalisation routes CAMECO could adopt, along with potential barriers. The analysis considers factors such as cultural differences (Hofstede's model), ethical considerations (harassment, discrimination, diversity), and strategic approaches to market entry (exports, licensing, franchising). The report provides a comprehensive overview of CAMECO's global business environment, offering insights into its strategic direction and the challenges of operating in a global market.

IMPACT AND
STRATEGIC
DIRECTION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 (Covered in PPT)...............................................................................................................1
TASK 2 (Covered in PPT)...............................................................................................................1
TASK 3............................................................................................................................................1
P3 Influence of globalisation on governance, leadership, structure, culture and functions........1
P4 Influences of ethical and........................................................................................................4
sustainable globalisation on organisational functions................................................................4
TASK 4............................................................................................................................................5
P5 Different ways of decision making in global context............................................................5
P6 Various routes to internationalisation CAMECO can adopt with its barriers.......................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic refers to course of action which helps to achieve goals and objectives an
organisation. There is requirement of different strategies through which organisation can achieve
aims and objectives in effective and efficient manner. There are changes taking place in external
business environment, so it is important and significant to analyse these factors which is
significant to make changes in business operations. In order to gain god brand image in industry,
it is important to consider external forces which affects business operations. This report is based
on CAMECO which is fast growing energy and chemical company. This organisation wants to
expand in different parts of country. In this report, there is discussion about factors which drive
globalisation, complexities associated with operating at international level, influence of structure,
culture and functions on global market and influence of globalisation on decision making and
strategy.
TASK 1 (Covered in PPT)
1

2

3

4

5

6

TASK 2 (Covered in PPT)
7

8

9

10