Strategic Analysis of Cameco in the Global Business Environment

This presentation provides an overview of the global business environment, focusing on Cameco, a Canadian energy and chemical company. It examines key factors such as transportation costs, technological changes, demand, pollution, and outsourcing that drive global commerce and trade. The presentation also addresses the strategic challenges faced by organizations operating in a global environment, utilizing PESTEL analysis (Political, Economic, Social, Technological, Environmental, and Legal) to dissect these complexities. Recommendations include hiring employees with foreign language skills, analyzing foreign rules and regulations, fostering innovative ideas, evaluating developing countries for profitability, and strategic planning to address political issues. The presentation concludes that global trade enhances competitive advantage and market share, emphasizing the need for planned strategies to improve productivity and global expansion. The presentation references academic sources to support its analysis and recommendations.

Global Business
environment

Introduction
 Globalisation refers to develop international influence and to start operation on
international market. It increases interaction between public and employees of companies
which adds value to organisation.
 Study lay emphasises on CAMECO which is the fastest growing Canadian energy and
chemical company.
 This presentation outlines the key factors related to cost, market, environment and
competition that influences global trade and commerce.
 It also emphasises on complexities of strategic challenges faced by organisation for
operating a global environment.

Factors that drives Global
Commerce and Trade
Transportation Cost
 Factors which enhances global trade and commerce is transportation of goods
and services.

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Technological change-
 As technology is getting enhanced speedily due to which every company has to
adopt technology to stand in competitive environment.
 To have global trade effectively then, by taking help of technology like online
platforms where information is being shared in seconds so that, clients of
company get their product on time without any interruptions involved.

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Demand-
 Increasing demand of particular product is an important part of global trade.
 Company need to be in favour of demand of customers and make them
satisfied.
 Company can also launch another product against favourable brand at lowered
price to gain competitive advantage.

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Pollution-
 Through globalisation, chemicals used in industry to make their products affect
environment and make it polluted.

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Outsource Manufacturing-
 When a company choose another developing country to manufacture their
product then it makes a competitive advantage to have low manufacturing cost.

Strategic challenges faced by
organisation
 Global trade means buying and selling of goods and services across
international boundaries.
 It is simply importing and exporting of goods and services.
 To have resources in good proportion and at low cost, to satisfy customers need
every company want globalisation.
 But when dealing with global market, there are some challenges faced by
organisation which are explained by PESTEL analysis.
 Pestel stands for political, economic, social, technological, environmental and
legal.

PESTEL Analysis
Political Analysis-
 Every country has its own government. It creates risk for global industries to
make stability internationally.

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Economic Analysis-
 Every country has its own currency. Value of currency depends on U.S. Dollar.

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Social Analysis-
 Publicity and popularity are major factors for global trade.

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Technological Analysis-
 Technology is getting advanced more and more nowadays.