Activism and Media Campaign Analysis Report - [Course Name]

This report provides a comprehensive analysis of media campaigns and their impact on activism, as outlined in the assignment brief. It requires a deep dive into a chosen media campaign or organization, examining its media techniques, communication technologies, and overall strategies. The report delves into various aspects, including the campaign's aims, events, and connections with other groups, as well as its use of traditional and new media. It critically assesses the campaign's effectiveness in conveying its message, the influence of media framing, and the ethical considerations that arose. The analysis also explores the campaign's target audience, its engagement with other organizations, and the impact of its location on its tactics. Furthermore, the report evaluates the campaign's goals, unintended consequences, and the use of imagery, ultimately assessing its contribution to a global public sphere. This analysis is based on the provided assignment brief, which emphasizes research, clarity of argument, and accurate presentation of evidence.

Activism & the Media: Case study report - assignment guidance
The Brief: Submission date : 2pm, Wednesday 4th January 2017.
The essay should be 2,000 words in length, properly referenced with a full and accurate
bibliography. Essays must be well researched and argued, and exhibit a high degree of
engagement with the themes outlined in the lectures/seminars and readings during the
module as well as original research into the chosen campaign or organisation.
Each student will chose and follow a media campaign or campaigning organisation during
the module. This campaign or organisation will form the basis of the essay. The essay
should include the following:
A commentary on the media techniques and communication technologies adopted by the
campaign or organisation. This should cover all aspects of the campaign in as much detail
as possible. Areas covered could include an outline of the aims and background of the
organisation or campaign; any events organised; any other types of activism – eg
boycotts/stunts/marches etc; any connections with other campaigns/organisations; its use of
media to further its aims from interaction with tradition media to new media tactics; how
much media coverage was gained; was there any action taken by authorities in response to
the campaign?
A critique of the campaign. Some issues you may wish to consider in your reflections are
listed below – but this list is not exhaustive and you do not have to cover everything
listed below. Also you are free to include other thoughts/observations in your report.
1. How successful was the campaign or organisation in getting its message out in
various media outlets?
2. Were the aims of the campaign or group reproduced in the mainstream media or did
the media reframe them? If so how? And how did this affect the campaign’s efficacy?
3. Did the campaign access the ‘Space of Flows’ and how successfully?
4. Were there any ethical issues which came up during the campaign? How were they
resolved or were they?
5. What sort of audience (eg – campaigners or governments) do you think the
campaigns was addressing? And were they effective in reaching them?
6. If campaigners have formed ‘horizontal’ or ‘vertical’ connections with other
campaigns/organisations – how has this affected the campaign?
7. How has the location of the campaign group and the subject of the campaign
effected their tactics – eg local/global media.
8. To what extent did the campaign achieve its goals? And at what cost?
9. Were there other unplanned side effects (positive or negative) which resulted from
the campaign?
10. Is the campaign short term burst or long term agenda setting?
11. How did the campaign use imagery in campaigns? And how effect were they?
12. Does the campaign contribute to a global public sphere? If so how?

Marking criteria:
1. Evidence of wide reading and reflection
2. Evidence of original research into a chosen campaign or organisation
3. Clarity of argument
4. Fluent writing style
5. Topic covered in depth
6. Accurate presentation of evidence
7. Legible and well set out
8. Correct grammar and spelling throughout
9. Correct referencing and bibliography