BUS2SBY, Semester 2: Campaign Outcomes Discussion Report

This report analyzes the outcomes and objectives of the 350.org campaign, a global movement addressing climate change. It highlights the campaign's efforts to combat the fossil fuels industry and promote renewable energy solutions. The report details the campaign's achievements, including raising awareness, mobilizing volunteers, and influencing policy changes. It examines the campaign's goals, such as reducing fossil fuel consumption and advocating for environmental-friendly practices. The report also discusses the importance of setting clear objectives and evaluating campaign outcomes for effectiveness. It references the campaign's impact on various countries and its role in promoting sustainability. The report emphasizes the significance of organizations like 350.org in addressing environmental issues and advocating for a sustainable future.

Running head: DISCUSSION ON CAMPAIGN OUTCOMES
DISCUSSION ON CAMPAIGN OUTCOMES
Name of Student:
Name of University;
Author note:

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DISCUSSION ON CAMPAIGN OUTCOMES
Executive summary:
The purpose of this report is to elaborate and discuss on the importance of the outcomes
and objectives of a campaign and to reason why these are so important. This report will
specifically talk about the 350.org. The report will discuss on its various achievements, outcomes
and aims of 350.org. It will discuss how it aims to solve one of the biggest problems the whole
world is facing today and that is the problem of climate change. The report also throws light on
the various steps the campaign has to overcome this problem and its achievements.

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DISCUSSION ON CAMPAIGN OUTCOMES
Table of Contents
Campaign outcomes.........................................................................................................................4
Importance of campaign outcomes and objectives......................................................................4
Outcomes of campaign 350.org...................................................................................................4
Conclusion...................................................................................................................................5
Reference:........................................................................................................................................6
Campaign outcomes
Importance of campaign outcomes and objectives
Setting desired objectives and outcomes for a campaign is a key to successful campaign.
It makes the campaign organized and arranged and gives a clear idea of what to expect and what

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DISCUSSION ON CAMPAIGN OUTCOMES
not to expect from the campaign. Analyzing the outcomes of a campaign is also important
because it gives a clear idea of where the campaign stands. Campaign outcomes also provides
people with the knowledge of whether the campaign is a successful one or an unsuccessful one.
The purpose of this report is to discuss on the various objectives and the outcomes of Campaign
350.org. This report aims to reveal the various outcomes that has been achieved by the campaign
as well as the desired outcomes and objectives that Campaign 350.org has.
Outcomes of campaign 350.org
Campaign 350.org is mainly addresses the problems related to the environment and
society. Its fight is against the fossil fuels industry to cut down on its coast and stop all the new
projects related to coal , gas and oil projects. It has launched massive campaigns and mobilized a
large number of volunteers over 188 countries and has caused massive change in the thinking of
the people world wide(O'Brien, 2015). It has brought about change in the society by encouraging
environmental friendly products and views. The amount of awareness it has cause over the social
media is commendable. Its main objective is to fight climate change by bringing about some
change in the society and some major industries. The campaign is building an international
movement against fossil fuels industry so that they are minimized and are replaced by renewable
solutions. Campaign 350.org desired outcome is to cut down on the expenses of the fossil fuels
by reducing their sponsors (Höök and Tang, 2013).
It is due to the efforts of 350.org and other organization that president Obama refused the
Keystone XL on the month of November which is one of the greatest outcomes of the
campaign(Davenport, 2015) “ International Day of Climate Action” was organized by the
350.org campaign on the 24th of October in the year 2009(Klein, 2015). One of the best

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outcomes of the campaign is that various countries around the globe have passed laws reducing
the production or use of fossil fuels.
Conclusion
Thus, it can be safely concluded from the above discussion that it is very important for a
campaign to have some desired outcomes and some achieved outcomes which tells what is
achieved and what is yet to be achieved. 350.org has brought about tremendous change in the
society and in the policies of the country globally. It has brought about some significant changes
in the world. The present state of the environment needs more such organization who actively
participates the welfare of the environment.

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DISCUSSION ON CAMPAIGN OUTCOMES
Reference:
Davenport, C., 2015. Citing Climate Change, Obama Rejects Construction of Keystone XL Oil
Pipeline (12.7).
Höök, M. and Tang, X. (2013). Depletion of fossil fuels and anthropogenic climate change—A
review. Energy Policy, 52(1), pp.797-809
Klein, N., 2015. This changes everything: Capitalism vs. the climate. Simon and Schuster.
O'Brien, K., 2015. Political agency: the key to tackling climate change. Science, 350(6265),
pp.1170-1171.