Case Study Analysis: Camper's Strategic Partnerships and Growth

This case study analysis examines the business strategies of Camper, focusing on their product design, market challenges, and strategic partnerships. The analysis highlights Camper's emphasis on product design and comfort, which contributes to their success. The company faces competition from global rivals and addresses this through innovative product development and strategic partnerships, such as those with Amazon and China Merchants Group. The case study explores Camper's e-commerce initiatives, emphasizing the importance of selecting appropriate technology platforms and implementing effective sales promotion strategies. The analysis also touches upon the advantages and disadvantages of partnering with e-commerce platforms like Amazon. The study references academic sources to support its findings, providing a comprehensive overview of Camper's operations and strategic decisions within a global market context.

Case study analysis

Table of Contents
Case study analysis..........................................................................................................................1
REFERENCES................................................................................................................................2

Case study analysis
There are several factors which helps the Camper to gain the success, but the key factors
are design of their products and comfort feeling of the customers while wearing the shoes. The
firm have adopted several changes and this is the reason they have focused on the design of their
products (Jang and Han, 2017). Key problem which hey are facing are from their competitors.
This is because whenever they try to produce innovate products, that style and designed are
being adopted by the other rivals such as Nike. As the venture is international organisation, they
are facing huge competition from the globe (Delmon, 2017). The have rival Clark from UK, Tod
from Italy, Timberland from the US. Thus, the firm need to focus on implementing those
strategies which helps them to gain the competitive advantage. Other than that they need to make
different and innovative improvement in their existing products so that customers can be
attracted and retained.
As the venture need to buy the shoes from the different countries and then transport to
the span. They will procure goods by cargo so that it will be under their budget and will be safe
when the goods are being transported (Cohen ,2017). Now the venture want to transport their
shoes to Spain, so they will do the same by making partnership with the China Merchants Group.
They make partnership with this organisation because this venture transport goods with every
sources at the reasonable price.
Now the venture is dealing in the different counties, they need to be available on the
different e-commerce channel. The plan for creating e-commerce channel start with defining the
mission and strategy (Gomez, 2018). Further, firm need to select the technology by which they
can sell their products and services such as Amazon, Flip-kart etc. Then organisation need to
promote their products and services by the sales promotion. Finally, conform the order of
customer and deliver them. As the venture have partnership with the Amazon, they are having
various advantages and disadvantages of partnership. Such as it helps the venture to have
existence of online platforms, chance sales and increase publicity etc. on the other hand cons can
be firm need to pay amount to the partnered company and profit need to shared.
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REFERENCES
Books and Journal
Gomez, R., 2018. Negotiating the Euro-Mediterranean partnership: strategic action in EU
foreign policy?. Routledge.
Cohen, E., 2017. CSR for HR: A necessary partnership for advancing responsible business
practices. Routledge.
Delmon, J., 2017. Public-private partnership projects in infrastructure: an essential guide for
policy makers. Cambridge University Press.
Jang, W. and Han, S. H., 2017. Financial Conflict Resolution for Public-Private Partnership
Projects Using a Three-Phase Game Framework. Journal of Construction Engineering and
Management. 144(3). p.05017022.
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