RET2205 Assignment: Evaluating Campus Connections Retail Strategies

This report analyzes the retail environment of 'Campus Connections,' evaluating its visual merchandising strategies to increase foot traffic and sales. The assignment assesses five key aspects of the store, including the use of cutouts and wall hangings, interior design and atmospherics, space distribution, external image and window displays. Each section provides recommendations supported by photographic evidence, suggesting improvements such as incorporating sports accessories, using themed interior designs, implementing directional signage, enhancing the external store image with attractive displays, and creating organized and eye-catching window displays to attract consumers. The report utilizes concepts learned in class and personal shopping experiences to support these recommendations. The goal is to optimize the store's layout and design to enhance consumer engagement and drive sales.

Running head:
Name of the Student
Name of the University
Author Note

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Assignment 1
In order to fill up the empty wall space in the store, the management can use cutouts as well as
wall hangings. Considering the fact that the area is located in the sport section, small cupboards
with sports accessories like shoes, balls and others can be placed in order to attract the attention
of the consumers. Along with this the color of the wall can be changed from blue to white with
check boxes in order to ensure alignment with the theme that has been planned for rest of the
store.
Assignment 2

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Atmospherics plays a major part in attracting consumers. Considering the fact that the store is of
school accessories, the interior design n of the store can be made focusing on this. For instance,
instead of regular cupboards, cupboards shaped like eraser or sharper can be used. Not only this,
the Color of the floor as well as wall can be changed fro green and brown to white with
checkboxes in order to represent a mathematic copy. A unique theme like that will definitely
possess the potential to attract more and more consumers specially children.
Assignment 3

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One of the issue that has been noticed in the store is that while some of the areas are densely
occupied, several areas are sparely used. This uneven distribution of space may hinder the
consumers from visiting the place that is not consumer to its full potential. Also, in order to lead
the consumers throughout the entire room, short arrows with notes like “Have you checked our
Birthday Cards? Check now!” can be used. Also, cutouts of different types of comic characters
can be placed at different corners of the room in order to attract the children and adolescents.
Assignment 4

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Considering the fact that the name of the store is Connections, the external image of the store can
be made more attractive by making a great display of the window. Along with this adding a
welcome mat of popping colors will grab the attention of the consumers. Cutout of school
stationaries like pencil, eraser and others will attract the target consumers of the shops that is
children and adolescents. Finally, the store name can be highlighted with the help of LED lights
so that it can be seen even from a long distance.
Assignment 5
Store window display can be defined as a chance for the store owner to highlight the unique
personality of the brand that can turn the heads of the passerby. Considering the fact that the

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store offers school accessories to the consumers, the display window should definitely represent
the same. The store can use large 3D models of pencils, pen, glove and other accessories. The
color of the models should be bright so that it can attract the attention of the children. Not only
this, the store display should be arranged in an organized way so that it does not looks
haphazard. Unorganized display possesses the potential to deteriorate the look of the same.