Business Development Report: Canada Goose Holdings Inc. Analysis

This report provides a strategic analysis of Canada Goose Holdings Inc., a winter clothing manufacturer. It examines the company's strengths, weaknesses, opportunities, and threats (SWOT), along with environmental constraints using PESTEL analysis. The report identifies key stakeholders, proposes an organizational structure, and suggests strategies for motivating employees, including the application of Maslow's Hierarchy of Needs. Recommendations are given for improving the organization, focusing on incentivizing suppliers, building supplier capabilities, and adapting to changing employee needs. The report also discusses controls, including concurrent and feedback control mechanisms, and provides references to support its findings. The analysis aims to provide insights for business development and strategic planning within the context of the winter apparel industry.

RESEARCH AND ANALYSIS
PART 2

TABLE OF CONTENTS
SUMMARY.....................................................................................................................................1
SWOT.........................................................................................................................................1
Environmental constraints...........................................................................................................1
Stakeholders................................................................................................................................3
Organisational structure and design............................................................................................4
Motivating employees.................................................................................................................5
Recommendations.......................................................................................................................5
Controls and Recommendations.................................................................................................5
REFERENCES................................................................................................................................6

SUMMARY
Canada Goose Holdings Inc. is a winter clothing manufacturer of Canada and designs,
sell and manufacturer premium outdoor apparel for every category (men, women, children, youth
and babies). This operates in two segments as direct to consumer and wholesale as well and
offers jackets, vests, knitwear and accessories for winter, fall and spring seasons. The present
report would be addressing implications to formulate strategies with SWOT analysis and
environmental constraints would be extracted with Pestle analysis and biggest challenge to
organization. Similarly, there will be identification of key stakeholders of this organization and
formation of organizational structure and design. In this aspect, for purpose of motivating there
employees there would be implication of motivating strategies and theories with specific action
plan. Lastly, this project would give recommendations on basis of both Part I and Part II for
improving the organizations
SWOT
On basis of identified strengths related to Canada Goose has presence of the best
resources and capabilities for attaining unique service positioning in Canada and in neighbouring
countries as well. It has presence in each product line so with this consideration, it would offer
most innovative aspect of customised goods within 48 hours with the best quality.
Simultaneously, to be highly customer oriented service as they are offering customised products
so apart from this, they could adopt customer oriented strategies such as resolving complaints
and work on feedback by their customers as soon as possible (Abdel-Basset, Mohamed and
Smarandache, 2018). For completing this task, they must invest in hiring personnel for customer
relationship management.
With context of opportunities as increment in online services, as with above service there
order could be made online with minimum advance amount and offers discount on specific
package of products which will lead to high sales. For purpose of protecting organization with
threat of strong market player, as of this they will be offering unique service which might turn to
increase in demand and apart from this, labours must be given the best facility for training and
development for attaining skills and knowledge regarding their job role.
Environmental constraints
PESTEL
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Political
 Political stability in exiting markets
 Governance systems
 Alterations in government policies
 Government time scale and resource
allocation (Wiederhold and Martinez,
2018).
Economic
 Downward pressure on consumer
spending
 Availability of core infrastructure
 Economic cycles
 Efficiency of financial markets
 Skill level of workforce
Social
 Power structure
 Leisure interests
 Attitude for health and safety
 Media outlets
Technological
 Investment in Research and
development
 Empowerment of partner in supply
chain
 Decreasing cost of production
 Dissemination and development of
mobile technology
Legal
 Environment laws and guides
 Data protection laws
 Health and safety norms
 Business laws
Environmental
 Waste management
 Renewable technology
 Extreme weather
 Recycling
 Environmental norms
The environmental constraints such as waste management as Canadian government come
up with strict norms in urban areas as raises importance for Canada Goose. The environmental
norms are also changing priorities for innovation of product so in this aspect, Canada Goose has
designed its products on basis on environmental standards along with expectations instead of
catering to tradition value propositions (Choi and et.al., 2018). Moreover, extreme weather has
aggregates operation cost so it has to invest for flexible supply chains and recycling is emerging
for adhering its expectations and regulations in Consumer Cyclical sector.
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The biggest challenge is related to economic factors as skilled workforce but on the
contrary, environmental factors had created opportunity for entering in segment of customised
products.
Stakeholders
The key stakeholders within Canada Goose are employees, customers, suppliers, CEO
and investors as well. The most important stakeholder of organization are customers and
employees as with absence of customer they could not survive so with reference to every
situation, needs of customers come first. Moreover, second priority is given to employees as they
are one who deliver and create services and products that are consumer by customer. If
customer's need are fulfilled by other company, then this will create competition to organization
so for this context, employees should be efficient for best customer service. For purpose of
retaining top talent employees at every level, terms and conditions offered must be very
attractive (Mausumi and Rahman, 2018). Thirdly, suppliers, distributors and other partners of
business as they have essential expertise in skills which one lacks. Then can give both positive
and negative impact as if they properly perform and underperform respectively.
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Organisational structure and design
The above organizational structure is on basis of hierarchy structure within particular
organization because organization is made up of various departments who are performing
different roles. The topmost position is of chairman as initial set up and hiring other employees
and then managing director who closely operates via every operation and functions of the
organization. The organization is operating is unstable business environment as it possess
capability for changing accordingly. There is presence of ability for process, distribute and
analyse information and knowledge in very quick aspect. Henceforth, these characteristics are
comprised in organic structure. Generally, this structure helps in communicating quick and
effective through spreading information as it is done through departments and various functional
areas which are integrated to each other. With implementation of decentralised decision making,
employees with low ranking would have ability for undertaking important decisions and
empower employees leading to better problem solving and creativity (Pedersen, Gwozdz and
Hvass, 2018). Further, employees are encouraged for developing new products and creative
problem solving and in Canada Goose it will play very efficient role for attaining success.
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Motivating employees
On basis of motivating employees, there would be application of Maslow's Hierarchy of
needs as it relies on fact that people desire for increasing about attainments in life and their
requirements must be prioritized as per importance. The initial priority of workers is all about
survival and this is very hard for them for being motivates with unfair pay and if jobs are in
jeopardy (Bauman, 2018). Pay, job security and benefits are very important but for motivating
team work rewards are meaningful. These must originate both through company and work itself.
Recommendations
On basis of analysing Canada Goose, it has been recommended that they must incentivize
suppliers for advance economic empowerment of women and even strengthen access to fund
especially for women factory owners. It would provide major impact as, participate in through
industry efforts which advocates for inclusive, responsible sourcing and sharing best practices.
Simultaneously, they should invest in building capability of supplier along with empowerment
programs and workplace training which would lead to skilled labour as they are very important
for Canada Goose because of giving customised products and online service which has
requirement of technological advancement. In the same series, employees require change with
time as for promoting workplace motivation, the effective leaders continually adapt to these
alterations as per need.
Controls and Recommendations
Controls could focus on event prior, during or after a process. In this organization, there
would be implication of concurrent and feedback control (Types of organizational control.,
2019). Concurrent control is activity being performed and feedback control is activity has not yet
performed. In this employee activity has been monitored ongoing for ensuring consistency with
quality standards with reliance on performance standards, rules and regulations for employee
behaviour and task with context to concurrent control (Haghighi and Pang, 2018). Further,
feedback control engages to review information to identify that performance attain established
standards as products are customised in 48 hours are not. It should be consistently monitored for
3 months and then plans must be designed as per schedule.
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REFERENCES
Books and Journals
Abdel-Basset, M., Mohamed, M., & Smarandache, F. (2018). An extension of neutrosophic
AHP–SWOT analysis for strategic planning and decision-making. Symmetry. 10(4). 116.
Bauman, A. A. (2018). Online consumer trust research and Maslow's hierarchy of
needs. International Journal of Electronic Customer Relationship Management. 11(4).
315-331.
Choi, T. M. & et.al. (2018). Used intimate apparel collection programs: A game-theoretic
analytical study. Transportation Research Part E: Logistics and Transportation
Review. 109. 44-62.
Haghighi, R., & Pang, C. K. (2018). Robust concurrent attitude-position control of a swarm of
underactuated nanosatellites. IEEE Transactions on Control Systems Technology. 26(1).
77-88.
Mausumi, N., & Rahman, M. (2018). Impact of Stakeholder Initiatives: Bangladesh Garment
Industry. SCMS Journal of Indian Management. 15(2).
Pedersen, E. R. G., Gwozdz, W., & Hvass, K. K. (2018). Exploring the relationship between
business model innovation, corporate sustainability, and organisational values within the
fashion industry. Journal of Business Ethics. 149(2). 267-284.
Wiederhold, M., & Martinez, L. F. (2018). Ethical consumer behaviour in Germany: The
attitude‐behaviour gap in the green apparel industry. International Journal of Consumer
Studies. 42(4). 419-429.
Online
Types of organizational control. 2019. [Online]. Available through
<https://www.cliffsnotes.com/study-guides/principles-of-management/control-the-linking-
function/types-of-organizational-controls>.
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