Canada Post: Innovation Strategy for a Changing Market Landscape

This report provides a comprehensive analysis of Canada Post's strategic challenges and opportunities in a rapidly evolving market. It begins with an environmental analysis, examining political, economic, social, and technological factors impacting the postal service. The report identifies critical challenges such as financial sustainability, changing consumer habits, and technological limitations. It then proposes an innovation portfolio comprising six distinct innovations, including process, clearance time, digital landscape, cultural, service, and technological innovations. Each innovation is described, analyzed in terms of type and key lever, assessed for feasibility and timeline, and aligned with Canada Post's goal of remaining relevant and profitable. The report also discusses the importance of building an innovative culture within Canada Post, proposing strategies such as hiring competent members, establishing innovation labs, and recognizing employee contributions. The report emphasizes the need for Canada Post to adapt and innovate to maintain its relevance and financial success in the face of changing market dynamics and customer demands, offering actionable insights for strategic decision-making.

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Management

Introduction
Canada Post is postal service company founded in 1867 which is originally known as
the “Royal Mail Canada.” Canada Post tends to provide the service to more than 16 million
addresses. Due to its delay in services and changing customer demand, Canada Post has to
face challenges. Discussion in the paper starts with the environmental analysis conducted for
Canada Post. Afterwards, innovation that can be brought by Canada Post has been discussed.
In the second section, ideas for innovation culture has been given.
Environmental analysis for bringing innovation
Political factors: Canada Post Corporation is a government owned company of postal service
that offers postal services through different mediums. The major strategic issue faced by
Canada post is to chart the course to “long term financial self sustainability.”
Economic Factors: due to the increasing income of people in the Canadian economy, people
are searching for online delivery of their parcels and products. At the same time, Canadian
post can grab the opportunity by increasingly giving emphasis on businesses to contact them
for parcel and product delivery (Baker, Grinstein & Harmancioglu, 2016).
Social factors: due to the increasing government demand for the digital platform, Canada Post
has however brought the E-commerce. It has also created the opportunities by showcasing the
best class services. In spite of this, it has been seen that Canada Post has been facing
challenges by getting complaints from several small business owners related to its delivery
delay.
Technological factors: Digital platform is one such platform started by Canadian Post.
However, it has to face several issues due to its technological innovation. The major
challenge for Canada Post is the space in its delivery depots. The growth of Parcel is however
putting pressure on the vehicle, labour and equipment capacity (Ghasemzadeh et al, 2019).
Innovation portfolio
Innovations that it con brought:
 Process innovation
 Innovation in clearance time

 Innovation in digital landscape
 Cultural innovation
 Service innovation
 Technological innovation
Description of each innovation
 In the first innovation named process innovation where Canada Post can refine the
experience of parcel delivery through its employees.
 It can bring the operational changes where employees were giving the due
consideration.
 Under the policy changes, it can brings significant changes in the set of policies as per
the change in technology, law and market.
 Canada post can also bring the innovation in clearance timing by bringing the electric
vehicles for its post delivery.
 The electric vehicle will bring more carrying capacity thereby helping it to grow
more. Due to the increasing changing perception of people, it could bring innovation by
ensuring the proper use of network power.
 Under this innovation, Canada post can bring together the mail network, letter, and
parcel together which will form the new ecommerce delivery team.
 In the cultural innovation, it can start giving the extra time to its employee which will
be utilised for their innovative and creative ideas.
 Under the technological innovation, SPB technology can be brought which will help it
in alerting the posties when their parcel will be about to reach at the delivery point
(Hillebrand et al, 2016).
Analyse of each innovation
 The process innovation is the first level where operational innovation is brought that
further brings zeal and enthusiasm among employees to work more.
 Afterwards, policy innovation tends to bring the internal changes by aligning those
innovations with the policies and laws made outside.
 Policy innovation could also be brought by making a different website for internal
working employees internally. In this innovation, the changes brought in the organisation as
well as policy will come in the mind of employees.

 Clearance time is also the key element of the success of Canada Post as it helps in
satisfying the customers for availing its services more.
 When Canada post will be able to delivery fast its parcel, it will be able to more
businesses to avail its services.
 Cultural innovation will bring the changes in employees mind set.
 Cultural innovation not only brings internal changes but also helps the organisation in
improving its performance outside by bringing positive changes in the employees working.
 The formation of team for letter, mail network, and parcel, it will be to form an
innovative distribution chain.
Feasibility of each innovation
 The new approach to policy innovation will bring the significant changes in its
performance which is required in recent as companies are required to align them with the
changing laws.
 Operational innovation will be feasible because when operational innovation will be
brought, employees will feel empowered and motivated. As a result of this, their performance
will bring significant growth in the Canada Post performance.
 In the recent time, cultural innovation is quite significant as employees tends to take
interest when they are given the innovation culture for bringing their ideas.
 Delivery changes through the automation and electric vehicle helps in satisfying the
demand of customers that will prove to be feasible for the organisational growth.
 When an appropriate team will be built for ensuring the inclusion of every working. A
strong distribution chain is built which rove to be successful for the organisation growth.
Alignment of each innovation with Canada post goal
 Operational innovation is aligned with the achievement of removing the operation
issues related to infrastructure or regular feedback.
 Canada post has the goal to minimise the complaints of employees and businesses. By
ensuring the changes in policies, it can improve the working of employees.
 The building of innovative culture will help it in achieving the goal of happy
workplace for employees.
 Increased revenue goal will be achieved through the changes in digital landscape.

 Canada Post goal of profitability in the coming year will be achieved through the
adoption of service innovation (Zhu & Cheung, 2017).
Answer 2
It is true that no culture can be innovative without innovative people. The first way for
building innovative culture will be done through hiring the top competent members to work
on specific project. In this, building of capabilities for innovation and learning will be done. It
is because learning does not happen without initiating learning. Learning process will be built
through proper training. Learning can also be developed through undertaking of the creativity
workshop. Employees will be involved in the innovation process through the creativity
workshop. Team members will be encouraged to work together across all the functions will
be given the work on innovation questions so that they will bring out their innovation ideas
for the organisation. For ensuring the effective moderation of the workshop, an effective
person will be appointed that will attract the, and inspire and mobilised for innovation. Under
this workshop, it is also better to take a small competition where employees will be asked to
bring their creative and innovative ideas. A jury will be there consisting of the external and
internal experts as well as management who will nominate the most creative ideas. In order to
avoid the conflict among employees, winning ideas will also be asked by the employee
voting. Jury will consist of some professional background so that any biasness on the basis of
personal liking can be removed. This will be the first action that will ensure the innovative
culture. Pitching contests will bring several advantages such as internal effectiveness,
employee mobilisation, as well as development of innovative ideas through innovative
culture (Rainville, 2017).
The other action taken for innovation culture will be done by opening the innovation
labs and employees will be given the working time for innovation. Just like Google, I will
give the time to employees that they will spend on the innovation by working on their own
creative ideas. Resources will be provided to the employees on daily business that they will
only use for the innovation purpose. Regarding those resources, employees will be given
some guidelines so that they will not be able to misuse those resources. It is true that
innovation labs will become the organisational innovation unit where proper use of
infrastructure will be taught to employees for developing their creativity. For the creative
rooms, tools such as workshops as well as 3D printers will be available for the development
of innovative ideas. This will help in encouraging the members to give their due attention

towards the innovative things. The creative room will automatically promote the employees
to bring some innovative things and ideas. It is also better to take a small competition where
employees will be asked to bring their creative and innovative ideas.
Innovative culture can also be brought by recognising the work of employees who
have brought something new in the organisation by its working. In this regard, it is suggested
to provide the reward and recognition to the employees by building a culture of recognition.
When employees innovative work is being recognised they further try to work more on the
innovative or creative things. The recognition of workers will be done on organisation groups
as well as in the organisation premises so that every member will be encouraged to work
more with enthusiasm. Using this, it is also possible to encourage the employees for working
hard in the organisational innovative activities through their proper concentration toward new
project. Through this innovation, innovative and creative mind-set is being developed in the
employees Team members will be encouraged to work together across all the functions will
be given the work on innovation questions so that they will bring out their innovation ideas
for the organisation. For ensuring the effective moderation of the innovation contest, an
effective person will be appointed that will decided the winning of person by evaluating all
the answers. Under this workshop, Those innovation questions will be given to all the
employees of organisation and results will be announced in front of the organisation with the
reason for winning of any particular person.

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