Strategic Management Report: House of Dream Business Plan Analysis

This report presents a strategic management analysis for a Canadian garment business, "House of Dream," aiming to import garments from Bangladesh. It details the product profile, emphasizing unique materials like linen, silk, cotton, and jute, and their appeal. The company profile includes a SWOT analysis, highlighting strengths in its unique selling proposition and weaknesses in its newness to the market. The industry profile explores the Canadian textile market, its growth potential, and international marketing strategies. The report covers supply chain management, legal and financial aspects, and risk management. The target market, mode of entry, marketing mix, and negotiation strategies are also discussed, providing a comprehensive business plan for the company's expansion.

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMNET
Name of the Student
Name of the University
Author Note

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Abstract
The paper seeks to find out how a Canadian garment company can be helped with the
assistance of a business consultancy group. The group through the presentation of report has
suggested what are the risks of the company it must face on its way to success and how the
company can equip itself with all sort of arrangement through certain implementation.

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Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Product Profile.......................................................................................................................4
Company Profile....................................................................................................................4
Industry Profile.......................................................................................................................4
International Marketing Management....................................................................................4
The Target Market Country...............................................................................................4
The Mode of Market Entry................................................................................................4
The Marketing Mix Strategy..............................................................................................4
Supply Chain Management Procurement...............................................................................4
Shipping.............................................................................................................................4
Logistics.............................................................................................................................4
Customs..............................................................................................................................4
Legal Aspects.........................................................................................................................4
Financial Aspects...................................................................................................................4
Risk Management...................................................................................................................4
Technology.............................................................................................................................4
Conclusion..................................................................................................................................4

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Reference....................................................................................................................................5
Appendix....................................................................................................................................5

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Introduction
The paper is going to concentrate on how a Canadian business house that deals with
garments, namely, “House of dream” is trying to start up its business and collect its raw
material from Bangladesh. The report is designed for serving as an agenda of the business
house of how it would strategize in order to expand its business and how it can start as a
whole. The report, in detail talks about what kind of product the company sells. The type of
garments it makes, how it fulfills the need of the market and the proposition of the products
are described here. The business style is also been given emphasis upon. There is a brief
SWOT analysis of the company followed by the negotiation strategy. The paper also
concentrates on how the is an industry and how it is finding its market where a PESTLE
analysis is provided. It deals with how the supply chain works on the business.
The paper does not only deal about the policy that the company has made upon itself
but also concentrates on the government policy and the legal aspects that are associated with
this sector. A brief analysis of the cost benefit has been added to the whole paper so that it
comes quite clear to the business house of how it should approach the market and secure its
own position in the market.
Discussion
Product Profile
The company solely looks forward to make clothes and specially fashion clothes in
Canada. The aim of the company is to make clothes that are not only fashionable and worn by
the models of top brands but also comfortable for the skin and health. The clothes it makes
are remarkably stylish and have a great range of variety. The “House of Apparel” makes

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dresses on different categories and makes expansively for both men and women. This is the
specialty of the house that it is going to contribute in the corpus of children’s fashion as well.
There are certain clothe making houses that do not necessarily make clothes for every
occasion and for everybody starting from men to children.
The materials that the company makes clothes from exclusively are linen, cotton, silk
and jute. It has to be understood that these materials are extensively available only in orient.
Now the products that the company looks forward to make products only from these raw
materials that can be considered to the unique selling point of this specific house because that
distinguishes this fashion brand from that of its contemporary companies. It makes regular
wears that has the range of harem pants to trousers and regular shirts to formal shirts and
kurta and pajama. The primary motto of the company is to capture a good number of
international market through the promotion of unique kind of garments it is making.
The unique selling proposition of the company is that it makes clothes with certain
materials that are available only in East. Therefore, it is going to start a new trend in the
business. Not only multiple brands will be interested to explore the products of the business
house but also the fashionably aware people will easily get attracted to buy them. Linen,
cotton, jute and silk are such materials that are still unexplored in a complete manner in West.
Therefore, there is a great scope of this business house to begin and introduce an entirely new
sense of fashion to the world. It is true that the country will experience something really in
the field of fashion and generate the possibility of expansion in the field of international
market of garments.
It has been noticed that from the active year of 2011 to 2018, Canada has imported
more than 13.46 billion in Canadian dollars nearing the worth of clothes till the mentioned
year. It has raised to a great 12.85 billion than the last year. From the statistics it can be

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anticipated that there will be a chance of huge profit in the apparel industry because a good
number of people who are associated with other different brands of either clothing or
accessories will be interested for the maximization of their own profit.
Company Profile
The company is researching for more than three years to have come up with this idea
being inspired from the countries of orient to stylize its own country in a new way. The
business house is interested to import the raw materials from Bangladesh, which is almost the
extreme east for Canada from the perspective of proximity. Now, the idea of the company is
to promote materials like linen, silk, cotton and jute which are mostly unavailable across the
world. The company is at its advantage to promote its unique selling point that is provided
only by the company in Canada (Lee, 2017). No other company can provide the products of
these materials in Canada. Therefore, the company has to make sure how materials can be
projected to be the unique selling point of the company.
Since the company is about to sell from fashionable clothes to casual wear to formal
apparels for meeting and business purpose, the company needs to look after the needs and
satisfaction level of the customers at its peak. Therefore, the desirable motto of the company
is to provide a new kind of product at an affordable price to a large exposure of market.
SWOT ANALYSIS
Strength
The company has already been successfully drawn the attention of the readers to its
unique selling proposition on this very company. The customer can choose from the various
range in fashion garments therefore the category that it has chosen is perfect in order to stay
in the market. The raw materials are coming from Bangladesh which is making its product

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even more visually appealing and something new. The quality that has been triggering point
of the company assures the best quality clothes. The contemporary companies definitely look
for quality however they are being a part of profit making industry.
Weaknesses
Since the company has come to the market with an innovative product idea it is true
that chances of getting popularity and hundred percent of achievement is really confusing to
gain. The weakness of the company can be its duration of existence. The company is new in
the custom and market therefore it will always be at the darker side of the market. The
acceptability of the product is still at a confusing point where the company is at a constant
effort with the rival companies who are already flourishing in the market.
Opportunity
The company has stepped into the market hence it is natural that it has come up with
different new ideas and innovative designs that are way too advanced which its effectively
working machinery and labor force. The rival companies even though are good competition,
they do not make the exact same product as this company so it has a bag full of opportunities
to stay in the contemporary market for a longer time only because of the materials that are
being used are not available in the country. It has chance to flourish from each and every
corner because the other western textile industry does not deal with linen or jute.
Threat
The company is a new start up of last three years research. However, the company needs to
understand the real scenario of the market. if the company is not aware of the surroundings
then it is not possible for the company to survive in the market. New company with same idea
and product can hit the market snatching away the possibilities of the House of Apparels.

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Industry profile
The textile industry in Canada or in fact in the international trade is a blooming
industry. Not only that this industry is historical but also very significant in contribution to
the field of textile at present times as well. The title as it suggests can bring a lot of profit
because of the particular company aims to look at a new perspective of promoting and
branding a new series of fashionable clothes that the country has never experienced before.
This sector is not at all new in Canada. Initially this industry was started for the
production of the benefit of the masses but the motive behind the flourishing of the industry
changed and it concentrated more on non-woven technically made clothes. It is true that after
the employment of machineries in bulk in this trade, the time it can save is hell and heaven
difference. However, the market was gradually declining because of the lessening demand of
the people residing inside the country. Even though there are numbers that shows how with
every passing days the number of the textile industry is dropping yet there are scopes and
positive possibility for the discussed company are increasing.
With the rising possibilities and stemming enthusiasm in exporting scene, the industry
has developed to a bit. During the time between 2011 to 2015 a company could not see any
kind of trace of profit. This place is promising enough to afford another new company to add
up to the revenue of the nation as a whole. With the speed of 7.0% and 2.5% from the year
2011 to 2015 the industry has tremendously earned more revenue showing a huge possibility
for the company that has been discussed here in the report from Bangladesh.

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International Marketing Management
The modern era of business has helped in developing a competency that allows
companies to effectively focus on developing the ability to have business relations with
various organizations over numerous countries. Carrying out business at an international is
better known as international marketing. In the era of globalization, international business has
taken the world by storm, hence, providing the consumers an opportunity to satiate their
utility with products from different international companies (Parc, Messerlin& Moon, 2017).
The main aim of companies is to provide customers with utility. A specific company from a
specific country might have satiated the needs of the local market that they operate in. Even
through the proceedings of the company has been favorable, they might aim even bigger.
Options such as extension of the business abroad helps the company in the development of a
higher chance of securing higher amount of revenue with the help of which they company
satiate their personal as wells as the needs of the diverse groups of stakeholders associated to
the company. Hence, The House of Apparel should consider the components such analysis of
the target market, the mode of market entry that they should adopt, and the marketing mix
strategies.
Industry profile
The Target Market Country
The target market of a country is one of the most important factors that the
company should identify in order to decide the latter stages in the aim that is associated with
carrying out the business (Strobl, Bauer &Matzler, 2018). Analysis of the target market is an
important activity that companies must focus on in order to be able to increase their grasp in
the market of the country that the company is moving into. Thus, the aim of the company is

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to gain effectiveness in operations through which the company can shortlist of locate the
group of customers that they are serving. The nature of the customers that they should state as
their target market should be determined by the nature of the product or service that is being
developed by the company. Identifying the target market helps in developing strategies that
are aimed only at the particular group that is being targeted by the company while they are
operating or planning to move into the market (Chernev, 2018). Hence, it can be said that The
House of Apparel should look to carefully identify the target market that they are catering to.
Factors such as the incidence of free trade agreements, the formula to gain a competitive
advantage in the market or develop bonds with the consumers of the community. Following
are the three key factors that companies must focus on to develop a favorable competency in
the market that they:
Free trade agreements
In international business there are many countries that share special connections.
There is someone countries that that share a special connection based on the trade
opportunities that the countries can have when it comes to all the favorable outcomes that
each country can experience as a result of the connection with the other country. Companies
should be careful in identifying the trade agreements that exists between their home country
and the country that they are aiming to carry out business with. There are various types of
trade agreements that exist. They can be free trade agreements, unilateral, bilateral and even
multilateral trade agreements (Baldwin, 20156). The type of trade agreement the exists
between countries depend on the geopolitical agreements and the relationships that exists
between the countries. Companies need to identify the identify the agreements that exist
between the countries that they are from and operating in determines the efficacy of a

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company in carrying out business in a country. This also determines the frequency of the
investments into the country and their amount of investment that the investors are willing to
make in the country. The House of Apparel must identify and analyses the trade agreements
that exist between the concerned companies that is Bangladesh and Canada.
Competitive advantage
Companies must have the business model that allows them to satiate the needs of
consumers in the market that they are willing to enter. A nonprofit organization might operate
due to the sustainable notions of the contagious operate only for the purpose of contributing
to the community. However, profit generation is the ultimate aim of for-profit organizations.
It is through profit that companies are able to satiate the needs of various stationers of the
company. Companies who are operating as for-profit organizations should also carry out
activities that are sustainable in nature. It helps the companies in getting noticed by the
consumer community. This helps companies in achieving a competitive advantage that helps
in increasing the competency of a company in terms of generation of favorable outcomes
while the company operates in a specific market. Competitive advantage is a factor that can
be achieved by various others activities apart from sustainable initiatives as well (Laszlo
&Zhexembayeva, 2017). The business model of the company can be deemed to be a key
advantage that a company experience. Factors such s the marketing activities carried out by
the company, the core product or service that the company is offering in the market, the
prices that'd are being offered by the competitors determines the competitive advantage that a
company can experience.
Relationship marketing

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The House of Apparel should be kept regarding the activities that they carry out in
order to develop a bond between the consumers and itself. The aim of companies is to
ultimately develop bonds with the customers. The familiarity that a consumer has with a
product offered by a company or the company or the brand name ensures that companies
have been successful in develop relationships with the customers. Integrated marketing
communications is a method that companies can apply in order to communicate the motives
of the company Infront of the customers. Advertising is of the most common strategies
through which companies aim to develop relationships with the companies.
External analysis
External analysis is a mechanism with the help of which the macro environmental
factors can be determined (Jiang et al., 2018). The external environment helps in identifying
the key advantages or the disadvantage that a consent will be subject to once they operate in
the industry. The House of Apparel need to extensively analyses the external environment for
operations with the help of a framework known as a PESTLE analysis in order to increase the
competency of the in terms of identification of the factors in the Market.
PESTLE analysis
Political environment: There is enough support that companies receive when they are part of
good business idea in Canada. Enough backing coupled with free trade helps in bolstering the
quotient of carrying out business in the country.
Economic: There has been favorable proceedings that the country has been subject to in terms
of economy. Inflow of businesses help in satiating the need for foreign direct investment.
Additionally, it helps in the generation of employment opportunities. Hence, the GDP is
growing and there is increase in the per capita income of the citizens.

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Socio cultural factors. The nature of activities to be carried out by companies depends on the
people that exists within a country. The country appreciates people regardless of race,
nationality or country that they are from.
Technological factors: Huge valuations of money are invested in research and development
by various companies operating in the country. Thus, there exist high levels of innovation and
disruptive activities that are carried out by companies.
Environment factors: Conservation of the wild life and perceived of the environment is on the
top priority lists of the company (Mangiaracina et al., 2016).
Legal aspects: Existence of laws and regulations that protect the interests that are all the
diverse groups of stakeholders are subject to.
Challenges
There are some challenges that could be incurred while operations are being carried
out on terms of external analysis. Done extensive factors must are harder to identify. There
might be three incidents of hidden policies, and people who are not willing to share data.
Furthermore, it could lack accuracy as it would be based on secondary data. Hence, issues
such a lack of accuracy and availability can pose threats to the competency.
The Mode of Market Entry
The products that round be imported into the Canadaare silk garments. As these
products are relatively new to the market, the consumer community in Canada are less likely
to have experienced similar items before. Thus, The House of Apparel have a unique
competency in the form of a uniqueness of the products that they offer in the market.
TheMode of market entry should be characterized by the gaining effectiveness in operations
with the help of which the exclusiveness of the products is communicated to the potential

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customers. This should help the company in establishing prices that help in asking niche
prices from the customers.
Rationale
Competitive advantage is one of the ultimate aims of a company. Thus, The House of
Apparel should also focus on building the same. The materials with which the products are
developed are exclusively offered by few organizations. Hence, the aim of the company is to
work on the same and develop advantages in the industry that they operate in. This also
allows the companies in generating revenue that will be able to support the growth of the
business and will also contribute to the development of corporate governance.
Barriers
The fashion and apparel industry in the Canadaare an assimilation of top brands that
pose threats to the operations of the company. Thus, companies that are competitors might
develop products catering to similar needs. The existent competition is deemed to be the
largest threats barrier to entry. Apart from that their local government and regulatory bodies
could pare threats to operations.
Specific location within the country.
Location is an important factor determining the success of a company in a New
Market that they enter into. Thus, the companies must be able to identify places that they
should pitch their new product or services. People who are likely to use products offered by
the companyshould be pitched with the products. The location that the products should be
pitched in should be identified through research.

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The Marketing strategy
The fashion industry of Canada lacks the efficient use of silk apparel. The need for the
products would be determined by the nature of the product of the company and the ground on
which the company would be subject to regarding sustainable outcomes.
The trends in the practices carried out by the consumers in the form of consumer
behavior had shown that the garments and apparel developed by eastern countries are being
appreciated Furthermore the textile and apparel industry in Bangladesh is deemed to be
highly successful in nature. The trends that are to be analyzed by a company helps in
deciding the proceedings of s company with respect to a specific market.
The uniqueness of the product is derived by the core nature of the product that is
being offered by the company. The amount of companies offering silk garments is limited.
Hence, the availability of the same helps in being recognized as a company offering exclusive
products in the market. The free trade zone bolsters the activities of the company.
Marketing mix
Following are the four Ps of the marketing mix for The House of Apparel;
Product: Garments made and offered by the house of apparel such are made with silk which
is a unique factorpossessed by the company.
Place: the market of Canada is the place where the company aims to operate.
Price: niche prices are charged for the products offerings
Promotions: the provisional strategists to be carried out by the company is advertising on
traditional media and digital communications tools (Litchfield, 2019).
Key challenges identified;

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Fortune are the key challenges that can be faced by the house of apparel;
 Inability to enter the markets due to lack of experience.
 Development of favorable technology that helps in supporting the company.
 Lack of skilled labour
 Confusion in strategies to take to support business goals.
Supply Chain Management Procurement
The term was probably invented in the late 80s which was a coinage of some
consultants. Finally it was taken into consideration by the academic class around the 90s. In
order to run a company the supply chain management functions at tying up all the supply
organizations with a single thread. Now all the supplying organizations must be put into an
alignment so that a chain is created through which the high quality inventory can be balanced
in an effective way. It is important for the garment company to update the design of the
products. Hence the company needs to focus on connecting all the dots that collectively form
a supply chain that would make the management of the company better.
For the garment company to run, it is important to have at least five basic supply
chain strategies starting with raw material supplier, manufacturer. Then the chain gradually
moves upward including the factors of wholesaler to retailer and finally customer. Since the
company is looking for supplier of raw materials from Bangladesh it has to find its
manufacturer at a very short and feasible distance so that the transport cost is minimized here.
Now from the hands of the manufacturer the products are allocated among the distributors to
reach the hands of retailers. The retailers therefore do the final job of selling the end product
to the customer.

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Shipping
Since the company has a motto of making its products with the raw materials that are
being imported from faraway land namely, Bangladesh it has to be big part for the company
to invest in the shipping. For transport the company has to understand how important it is to
have a good connection with the supplier so the raw materials can be delivered to the
company at the right time and can be put to use at the right time with the application of all the
materials.
Ships are the only available option that can be put to use in order to transport the raw
materials from Bangladesh to Canada. Although ships take much time to reach the destination
but it has to be understood that the amount of precuts that are sent from Bangladesh is not
less and it will be huge cost to afford aviation. Therefore shipping is the only way that can be
availed by House of Apparel. It has to go through an estimated program of availing the
shipping service that would help in achieving the raw material at time.
Logistics
The logistics is responsible for the flow of the ultimate goods and services from the
point it has been created to the point it will meet its destiny. It means the logistics
management takes care of the relationship between the origin of the product and the destiny it
reaches. This kind of operation is a part of supply chain that involves transportation,
warehousing, handling the raw materials, inventory, maintain the integration of the
information of the company, packaging and assuring the security. Since the garment company
is trying to deliver something new for the country, there are multiple stages that are involved
in the process of the point of collecting the raw material to deliver the best quality garment to
the customer, logistics management acts as an instrument to control the entire process of
progress from the starting to the ending.

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The procurement includes market research of what kind of market the company is
looking for and here it has to be the fashion industry of different brand promoting global
assimilation. This also includes supplier management, ordering and finally controlling the
order. Here the company has to concentrate more on the outsourcing. The production
logistics looks after the fact whether the automated machines are taken care of the right
product or not. Adding the value added aspect the company has to eliminate the non value
added aspects from it. New machines are employed for an expected turnover in a year. It is
important to secure the distribution logistics appropriately because it delivers the products to
the customer with uttermost satisfaction of them. For that the company has to care of the
distributors who will not only popularize the product in the own nation but also send them
across the world (Trivedi, 2018).
Customs
With the help of sending a mail, a business number can be availed by the company. It
can also be done by calling, faxing, or making the whole procedure online. The BN of House
of Apparel must be accessed through online procedure with which he has been able to secure
its BN that is 125464788 with a particular government account number 0088.
The harmonized items that are expected from the side of the suppliers are taken into
consideration by the customs of the company that would definitely come up with different
tariffs available as help lines. There is a 24 hours service of CBSA Program which can be
consulted at 1-800-461-9999 that can be accessed throughout the nation. The harmonized
system code is a six number digits that is given to the companies for it has to be used during
the time of shipping because it gives the unique identity to the particular company in the
international market (Ślusarczyk & UL HAQUE, 2019). With this number the company can
be identified at a glimpse. Now HS has more than 5300 products under this section that are

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segmented in 21 sections. Government can impose taxes and employ its supervision on the
progress of the company among all the uses.
Since there are around 164 countries are part of the World Trade Organization, there
are 23 government observers to speculate on them. The countries which are the permanent
members have certain facilities to enjoy where the countries enjoy the possibility of free trade
and mixed economy.
Canada has the opportunity of free trade so that company has to pay certain amount of
money in order to avail this opportunity to establish a good reputation with the suppliers.
Legal Aspects
Canada has its free trade relationship with certain countries like United States, Chile,
Mexico and Costa Rica where Honduras has the provision for Tariff Performance Level that
allows some specific companies of textile and clothing to import and export freely in the zone
of free trade. If the company can get the access of promoting its goods under the tag of TPL
eligibility, then the company needs not to worry about receiving the preferential tariff
treatment for not being able meet the target.
Financial Aspects
Item Details Cost Benefit Estimated revenue
Starting up
factory
Factory
establishment for
start up the
project
$25,000 to $5oo Profit margin will
rise around 15 %.
Revenue of the
House of Apparel
will increase in
20%
Inventories and
machinery
Not only the set
up but the
$ 30,000 dollar For reducing the
human effort the
It will help to
generate 60%

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machines are
equally costly and
gamechanger.
and time
management the
profit will
increase around
27%
more in profit in
coming one day.
Risk Management
In order to run an industry smoothly, certain factors that can contribute to the
formation of risks are commercial risks and financial risks. There are some risks associated
with economic factor and country factor. A major issue can be raised if the supply chain
disruption takes place. Since it is a clothes-company dealing with garments that needs to have
solid marketing, there are certain factors that always need to be at correct position (Brydges,
2018). Otherwise the company might face some risks like any other companies would do.
Commercial risks
If the government is intervening then it is a huge risk for the company to establish in
the recent trade. Therefore it is important to have a legal sanction from the house of
government to secure the existence of the company through which it can participate in the
import export in a regular and hazard free way. Since the product that is going to be
introduced by the company is new to the current market of Canada, gaining the confidence of
the market will be little difficult at the beginning (Balanay & Halog, 2019).
Country risks

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It has to be understood at the first place that the country the company is dealing with
sat the very first place has a great barrier of language. Bangladesh is a country that has fought
for its freedom to speak in Bengali. Now it is quite decipherable that the company has to be
very careful while making the suppliers understand about its demand. Otherwise, the
company would not be successful in gaining what it is looking for. Applying certain skills the
sphere of communication can be controlled to some extend but the main country risk is to
understand whether the country it is fixing is correct for investment or not or the country can
turn out to be profitable or not (Islam & Pattak, 2017).
Financial risks
Since Canada is a free trade country it does not have to worry about how it can
expand its business inside the country. The economic policy of the country suggests that the
company can surely near to its success if it can avoid certain risks like getting carried away
by marginal profits. It has to be understood that although the satisfaction of the customer is
the primary thing that the company looks forward to yet the main motivation behind making
a company is to make money and earn profit. Since the company is looking up to something
extraordinary from something very grounded the company has to be prepared with the
consequences of not getting acceptance of the product and facing loss not only in national
trade but international trade.
Technology
Since this company will be based on fashion, it keeps on transforming within a short
span. Therefore the company needs to constantly upgrade it. With the change in trend the

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company needs to change the cycle of identical colors, shapes, designs and specifically the
fabric that it had been using previously. the use of automated machinery and in some
particular spaces, IT solutions are put to exercise for sustaining in the market.
During the time of 60s pedal operated machineries were used. However, the industry
has evolved with time and from pedal operated machinery it has moved forward to power
operated machinery then it has started using steam presses machine (Lee, C. K. H. (2017).
This kind of machine came into existence from the time of middle of the 80s. After that fully
computerized machines were being put to use in order to make the maximization of profit. It
has to be understood that the invention of the computerized machine in the field of Garment
Company has brought about a revolution in the production of garments.
The company that is at the heart of discussion must avail all sort of automated
machines that would lessen the effort of manual labor. The machines must be efficient in
sewing, making buttonholes, cutting the raw garments, and CAD for creating pattern on the
garments. The efficiency of the machineries have dropped the cost of entire production
process as a whole altogether. Therefore, the focus of this company should be more
productive at a lesser time. In the time of automated machines all the garment companies use
under bed trimmer that help in stitching and trimming the threads at the same time by saving
the cumulative effort of huge manpower and thread. Along with that stitching machines, the
company should project some other automated machines that would stitch the collar
automatically in different shape, design the cuffs and certain finishing machines should be
employed in giving the product the ultimate touch.

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Conclusion
From the above discussion it is clear that the garment company has to be very agile
and careful for implementing every strategy that has been suggested by the consultancy
personnel. It has been mentioned that the company has been presented with its strength,
weakness, threat and opportunity so that taking lessons and advice from the list the company
might move forward to make no mistake. It will look forward to maximize its profit at the
zenith and satisfy its customer to a level that would generate the loyalty of the customers to
the company that would never let the clients go away and try something new. The company
must be aware of legal policies of Canada so that during the time of production and
expanding its market no mistake takes place.
With the above mentioned ideas starting from supply chain management to
international marketing mix the company can surely look forward to adapt with the
suggestions. Therefore it can be concluded that if all the suggestions are taken into account
the company can surely shine in the garment industry in a sustainable way.

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Reference
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