MGMT1101: Bow Valley College - Canadian Cancer Society Report

This report provides a detailed analysis of the Canadian Cancer Society (CCS), examining its operations through various management lenses. It begins with a summary of the organization, highlighting its mission to eradicate cancer and improve the quality of life for those affected. A SWOT analysis is conducted, identifying CCS's strengths (brand name, fundraising track record), weaknesses (poor investment management), opportunities (business expansion, community support), and threats (high fundraising costs). The report then explores environmental constraints, emphasizing the impact of economic factors like Canada's GDP, and opportunities presented by technological advancements and political support. Stakeholders, including volunteers, donors, and cancer patients, are analyzed for their roles and contributions. The organizational structure is described as mechanistic and hierarchical. The report also discusses employee motivation strategies, such as incentives and recognition. Finally, recommendations are offered to improve fund utilization and maintain transparency with donors. The report is based on research and various sources.

Introduction to Management
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Management 1
Contents
Summary....................................................................................................................................2
SWOT Analysis.........................................................................................................................3
Strengths.................................................................................................................................3
Weaknesses............................................................................................................................3
Opportunities..........................................................................................................................3
Threats....................................................................................................................................3
Environmental constraints..........................................................................................................4
Stakeholders...............................................................................................................................5
Organizational structure and design...........................................................................................6
Motivating employees................................................................................................................6
Recommendations......................................................................................................................7
References..................................................................................................................................8

Management 2
Summary
Canadian Cancer society is a national, community based charitable organisation of the
volunteers whose mission begins with eradicate cancer and also to enhance the quality of life
of those people who are majorly suffering from this disease. This organisation is considered
as the Canada’s largest national cancer charity with the largest national charitable funder of
cancer research that is based in Canada since the year 1938 (Canadian Cancer society, 2019).
The organisation believes that the working along with the government as well as with the
legislators to bring about the healthy policies of the public is considered as one of essential
section of the flight in against of cancer as disease (Canadian Cancer society, 2019).
The aim of report is to explore about the company with the help of the different elements that
include SWOT analysis that remains essential for company for formulating strategies.
Further, the report includes the analysis of the different environmental constraints that
influence the working within the market. The key stakeholders of the company are also
analysed in the market. The structures and design of the Canadian Cancer society are
mentioned which through the light on the top level management of company. The employees
of the company are considered as an important element due to which the company need to
take the required steps with the help of which they can motivate the employees within the
organisation. In the end, the recommendations have been offered to the company based on
research.

Management 3
SWOT Analysis
SWOT analysis is a study that is conducted for Canadian Cancer society with the motive to
determine the strengths as well as weaknesses along with the opportunities and threats based
on the Part 1.
Strengths
The strong brand name is strength of the company which is the utilized by the company as
this strength leads to rise in goodwill due to which maximum people like to get associated
with the company. The goodwill as well as efficiency of work contributes in completing their
mission that is to raise the funds through charity.
Another strength that is considered include track record of advancement in terms of the
voluntary support which means they get the high support from the volunteer. CCS takes the
advantage as they organize diverse events majorly for generating the awareness as well as
fundraising events within the country (Canadian Cancer society, 2019). The support of the
volunteer is utilized effectively in diverse collection programs, assisting campaigns of
advocacy and many others.
Weaknesses
Some of the weaknesses that have been identified in the previous assessment include poor
management of investment, investing time on raising funds and many others. These
weaknesses are required to be protected. The investment can be managed by the company
with the effective utilization of the volunteer for determining the areas where there is need of
the improvement (Canadian Cancer society, 2019). Along with this, the volunteer can also
provide the support to company in order to raise funds in effective manner by taking the
support from different communities.

Management 4
Opportunities
In the research, the major opportunities of the company have been determined which include
growth and expansion of business and support from communities. Canadian Cancer Society
should take the advantage of this opportunity by contacting with different NGOs present in
other countries with the motive to bring the improvement in the lives of the people who are
suffering with cancer (Canadian Cancer society, 2019). Along with this, the company can
determine new communities are ready to support not only in financial terms but by
volunteering which is possible with one-on-one meetings.
Threats
The major threats that are faced by the company while performing their business includes
fundraising cost are high, threat of improvement in amount of money used on research and
many others. In order to mitigate this issue, it is essential for company to find more ways
through which they can raise funds that without investing any amount on research as it leads
to negative publicity so the company should focus on their initial mission as well as vision.
Environmental constraints
In the current environment, there are different factors that influence the working of CCS
which can be in terms of the specific, general as well as global environment. It has been
found that out of all these external factors, the company majorly get affected with general
environment constraints that include PESTLE components because these are considered as
major elements that can lead to influence (Freeman, 2010).
The environmental constraints are major acknowledged by CCS by bringing changes in their
strategies. This has been found that there are different factors and most of the factors lead to
the opportunities which are grabbed by the company.

Management 5
Challenge
The biggest challenging constraints for the company are there economy that involved the
GDP of Canada because this can influence the funds and donors capacity which ultimately
influence the working.
(Source: Trading economics, 2019)
It has been witnessed that since the year 2014, the GDP of Canada is declining continuously
and has improved slowly since the year 2018 but this trend shows that there is presence of
threat for CCS (Trading economics, 2019).
Opportunities
The element that has majorly created due to new technologies or up-gradation in technology
as it brings new ways for CCS for improving the treatment of people dealing with the disease
of Cancer. This technology is utilized for collecting funds from the different donors as this
helps them to grow and leads to development.
In addition, CCS gets the opportunity in terms of the support from the political and legal
manner which helps the organisation to growth and develops the society with positive

Management 6
experience. As per the perception society always supports the welfare work and this is the
reason due to which maximum opportunity of volunteer can be gained by company (Lasserre,
2017).
Stakeholders
Canadian Cancer Society has wide range of the stakeholders that get involve with the
company in offering the services. The major stakeholder of the organization include
volunteers, other NGOs, donors, staff, cancer affected people, government and many others.
The major stakeholders of the CCS are discussed below: -
Volunteers: - The volunteering with CCS leads to the great opportunity for company as they
can make the positive influence in the community by sharing the information, experience and
others. It has been found that charity network is strong with 100,000+ heroic volunteers
across the word with 200+ events across more than 100 communities (Canadian Cancer
society, 2019). This stakeholder is essential as without volunteers the company will not be
able to expand their business and they will not be able to make the changes in lives of people.
The volunteers help in terms of financial as well as physical support.
Donors: - CCS is thankful to their donors as the stakeholder for the generous support to CCS.
The company recognized the donor who actually contributed $5,000 or more in the year
2017. These stakeholders are vital for CCS as this generosity of these partners allows the
society to fund life-saving cancer research also to the people who are suffering from cancer
(Canadian Cancer society, 2019).
People suffering from cancer: - These people are considered as vital stakeholders because
they are the one who are getting the better lifestyle. According to the estimation in 2017,

Management 7
there are 206,200 new cancer diagnoses and 80,800 deaths from cancer in the country
(Canadian Cancer society, 2019).
Organizational structure and design
CCS follows the mechanistic organisational structure which remains hierarchical as well as
bureaucratic and every member follows the sequence. Thus, this reflects that there is highly
centralised authority which makes the board of directors of the company to take the steps
(Canadian Cancer society, 2019). Along with this, the other people present within the
organisation follow the formalized procedure and practices. The decisions are major taken by
the higher authority because they know that it is the matter of life. Along with this, as per the
perception company ensure the right decision has been taken for the betterment of people not
for the organisation. The staff and volunteer follow the decision that has been taken by the
CCS leaders.
Board of Directors (Robert Lawrie, Lynne
Hudson)
Fundarising
communities
Staff
Volunteer
Staff
Volunteer
Budget and
finance
committee
Staff
Volunteer
Nominating
committee
Staff
Volunteer
Other
programs
Staff
Volunteer

Management 8
Motivating employees
Canadian Cancer society motivates the employees include their staff as well as the volunteers
who are working. The staff motivation is done by the company with the help of different
theories and strategies. The strategy that is followed by CCS includes incentives and awards
as it allows the employees to go beyond the work that is performed by them. CCS provides
the incentives as well as awards to the employees in the form of gifts, coupons, vouchers and
others who perform extraordinary work which motivates the other people to work
accordingly (Ginter, Duncan & Swayne, 2018). In addition, recognition of employees is done
by CCS who work effectively and bring improved as well as change within the workplace.

Management 9
Recommendations
 It is suggested to CCS to effective utilize the funds in the form of donation that has
been received by the organisation for effective utilization of money for eradication of
cancer as well as enhancement of quality of life for living with cancer.
 Canadian Cancer Society recommends maintaining the transparency in front of the
donors about their expenditure of money which leads to trust as well as it leads to rise
in donors.

Management 10
References
Canadian Cancer Society. (2017). Impact Report 2016/17. Retrieved from:
https://www.cancer.ca/~/media/cancer.ca/CW/about%20us/annual%20reports/2016-
2017-impact-report-EN.pdf?la=en
Canadian Cancer society. (2019). Board. Retrieved from: https://www.cancer.ca/en/about-
us/our-people/board/?region=bc
Canadian Cancer society. (2019). History. Retrieved from: https://www.cancer.ca/en/about-
us/fighting-since-1938/?region=on
Canadian Cancer society. (2019). Our generous donors. Retrieved from:
https://www.cancer.ca/en/about-us/our-partnerships/our-generous-donors-on/?
region=on
Canadian Cancer society. (2019). Our Partnership. Retrieved from:
https://www.cancer.ca/en/about-us/our-partnerships/?region=on
Canadian Cancer society. (2019). Why volunteer?. Retrieved from:
https://www.cancer.ca/en/get-involved/volunteering/why-volunteer/?region=on
Canadian Cancer society. (2019).What we are doing. Retrieved from:
https://www.cancer.ca/en/get-involved/take-action/what-we-are-doing/?region=on
Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge
university press.
Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health
care organizations. John Wiley & Sons.

Management 11
Lasserre, P. (2017). Global strategic management. Macmillan International Higher
Education.
Trading economics. (2019). Canada GDP. Retrieved from:
https://tradingeconomics.com/canada/gdp