Media in Canada Project: Course Name and Semester Details

This project is a comprehensive analysis of the Canadian media landscape, examining its evolution, the influence of technology, and its impact on Canadian society. The assignment involves creating a 'Canadian' newspaper incorporating headlines, articles, images, and advertisements, reflecting course knowledge across various chapters. The project delves into media's role in communication, including social models, the influence of print media, and the impact of technology. It explores the Canadian government's policies on media and broadcasting, the structure of media content, and audience perspectives. The project also discusses communication theories, editorial choices, and audience research, including transforming and vanishing audience theories. Furthermore, it covers technology's impact on communication, media convergence, the internet's role, and the evolution of Canadian media policy. The project aims to demonstrate a deep understanding of the course material through a creative and original presentation, simulating a real-world application of media knowledge.

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Media News For Canada What’s Trending Weak 4 2020
The objective of this chapter is to discuss and analyse the development of media with the development of the Canadian societies,
and the impact these developing communication is affecting the mass media and broadcasting in the country. Although media and
communication are international perspective but this chapter will discuss the Canadian societies and impact of these societies over
the development the media and communication.
Media in ever-changing communications universe
Media in the present time is becoming a source of direct communication with the customers in the business; this can be a print
media, audio, video or social media. Since the introduction of the media in in Canada in 1940, media is making a web in the entire
country, which has made the functions and operations of the professional communication in the business advertisement at the
highest priority.
Future of technology- Development of the technology and communication in the present world is not based on one-day
development but a process that made modifications and changes according the changes in the factors of the communications. Media
and technology both are parallel advancement of technology affect the development media and communication,
Communication Definitions- Communication is the exchange of ideas, thinking and beliefs in many forms, either by formal or
informal, direct or indirect, oral or written channels, which make the listeners aware about the ideas of speakers.
Social model of communications
A model of effective communication includes process of sending the message, encoding of the message, decoding of the messages
and receiving.
Social role of Media
Media play a significant role in form of its social context as political
messages, retrial messages technological messages and numerous kind of
messages are possible to spread that relate to aware the society and
audience about the changes and this frame media as social connector. It is
two way from of communication where audience providing feedback to the
communicator affect the implications of the media and broadcasting.
Media and Social form are related to each other as opinion leaders take
feedback from the audience and communicate with audience in the base of
the feedbacks they receives.
Marshall McLuhan in his book presented that message from any means is
only understandable while one understand the medium effectively.
Understanding with the medium of communication affects the exploring of
interaction.
Technology and social Change
Technology development has changed the communication means and
understanding, Canadian government started using the press conferences on
radio and television to reach the large audience and public that facilitates
them to plan more effectively.

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Western culture is most strongly influenced by the Judeo-Christian,
Greco-Roman cultures, Western culture include countries in the
Americas and Australia’s whose language, and demographic ethnicity
majorities are of European descent. The concept of the Catholic Church
started weakening while a printed version of the bible reach out to the
public, this transformation changed the supremacy of the Catholic
Church who used the fear of god and Bible to threat the people.
The Beginning of the Modern Media
The demotion of the federal government and uprising of the democracy
in the western civilisation was result of the media development that
opened the ways of the social acceptance of the media in the society in
many countries.
Print media
Newspaper is the most famous example of print media communication;
a print media was the mean that brought changes in the society from
many decades. Printed started spreading initially and newspaper become
the means of source of getting the news and information in the 21st
century, after the development entertainment and funny pictures started
presentation. Canadian government use less regulatory control, because
it is a source of earning for by publishing the advertisement in the
newspaper.
Perspective on the media
Role of media and press according to liberal theory is to represent the
liberal news and information to the society, Marxist theory represent
that media needs to attract large dominant of the group and critical
theory of media represents that news presentation in media is need to
represent the evaluation.
Mass media and Canadian realities
Canada was a vast country and that started thinking to use the mass
media in the means to unite the country in the one nation, as a benefit
the media people of the country was in lack of one country and one
nation. The Canadian government took the media as the responsibility to
make the country unite.
History and Structure
Media development in the Canada is very dramatic and its structure in
the present Canadian government rules media is strictly to control its
programing, according the national guidelines. Due to availability of
community difference and regionalism in the country, the development
of the media was very challenging.
Media content
Media: History, Culture and Politics
Information collected to be represented through the media to a
large audience that is essential to represent and came in the
introduction of the people is the content.
Representation and Signification
Content collection is challenging, but the true information
collection and representing the collected information or content in a
sensible way is more challenging. Development of media depend
on its content and also on the manner the content is represented to
the listeners.
Inter-textually of representation is the process of shaping and
formatting of the collected information in manner that it represents
the reality to the listener, because freedom of press is depending
over the means of the content presentation.
Polysemy of representation- One word and different meaning, all
the meaning depending over the manner how they are linked and
represented to the listeners. media can use their power to represent
the real term about the information collected.
Indeterminacy of representation- determination about the facts and
information needs the analysis of the information, managing the
content in sensible manner is the part of indeterminacy of
representation
Communication theory as social theory
Communication theory is developing with many changes in the
process that used to share the communities ideas to the society,
media in today play a significant role and it is easily accessible for
all, but the accessibility has raised many challenges to the content
formation and presentation.
The encoding and decoding model
This model is being used since the establishment of the
communication channel; feedback reflects the effective or
ineffective decoding of communication. Content collected in the
media needs to manage the formation and presentation that
represented the effective encoding and decoding of the content.

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Editorial Choice
It is a component of thinking that developed within academic literary theory and cultural studies Ruth Mitchell and Mary Taylor
represent that audience theory is based on the targeted audience selected by the writers to deliver the content.
Shifting perspective on Audience making meaning
Audience nature is made of many aspects related to the personal life, belief and culture of the audience, media needs to manage the
news according the unstable nature and expectations of the audient, changing scenario of the advertisement in the present time is
focused to include these dimensions;
Culture- the culture from which a person belong and that affecting the thinking of the person, regionalism in Canada is the most
affecting aspect of the culture that manage the advertisement presentation and communication accordingly.
Industry audience research
The research that base the communication delivery according to the taste and beliefs of the audience, but the research of audience
needs to be managed in limitation. Because delivering the authentic news is the responsibility of media and making it favourable
for the audience is nit effective because it can be taken as a mean to earn the fame.
The transforming and vanishing audience
The most challenging and probably most profitable theory of the audience research is the transforming and the therapy of the
vanishing audience. Audience in transforming theory faces the challenges to manage the news and media face many profits because
mind of the audience is easily transformable.
earn the fame. this the responsibility of media and making it favourable for the audience is nit effective because it can be
Opportunities- Easy to transform audience can take the news early and give feedback effectively.
Risks- these kind of theory in the audience has risk to lose the audience to other attractive means of communication.
Communication
Technology and
Society
The development of technology in the communication has developed and expanded the area of
the communication and its reliability and effectiveness in a developed manner. This lecture
represents the stages and development that raising the mass communication reachability to the
audience.
Perspective of technology
Technology has expanded the dimension of the means available for the communication, as in
the past written letters and oral communication were the means of exchanging the information
since the development of the mechanism and techniques developed the quickness in spreading
the messages .
Thinking about technology
Think about the cellphone, it is a developed technology, that allows one to communicate with
the person who is sitting miles away from us. This is the development of technology, that has
changed the entire scenario of the communication.
Media convergence in the technology development is the major step that has created the
merger of old communication and technique in the new, for instance an Apple notepad or a
computer screen with the internet access have facility to understand the development that is in
the communication.
The internet and digitisation
This is the biggest change in the telecommunication, entertainment and huge area of the
communication and used by the media. Internet and media has now become the powerful tools
that communicate to the listener according the priority.
Technology change in the digital means of communication become focused to rich the
individuality. Technology in the communication is socially constructed, if the society accepts
the technology than it has possibility to increase more fast, hence the changes in the social
context require the technology to change according the changes in the society.
A cost-benefit analysis of the technology and media includes the accountability of the direct
and indirect costs, determining to include, Website development cost, user cost Network costs
and assorted projects costs and compare it with the benefits arises from media activities for a
particular period of time to determine the use of technology or not in the future.

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The Canadian public in public policy formation
The government of Canada use to formulate the policies to regulate the
broadcasting in the initial phase, as discussed earlier in the chapters in the book
CBC controlling the news and media was fully made out due to the disturbing the
freedom of the press. The policies used by the Canadian government to manage
these activities in the present time are discussed.
Back to the future
As presently government is getting involved again in the broadcasting marketing
sells includes many interesting reasons, as people investing their money to buy the
news and media is enjoying the money that is disturbing the ethical perspective of
the media, to control the money flow and regulate the guidelines for the promotion
and advertisement.
The Canadian public in public policy formation
The Aird commission 1929- recommended the creation of a countrywide owned
broadcasting corporation. CBC/Radio-Canada was founded to hostage the
mounting impact of American radio on Canadian radiofrequencies.
The Massey-Levesque commission 1949-1951- it is also known as the Royal
commission in national development in the regionalism, arts, and culture in
Canada.
The Fowler commission 1956-1957- Suggested by the Massey-
Lévesque Commission to inspect television broadcasting and to report on the
essential factors in the television broadcasting.
The Applebaum- Herbert committee 1981-1982- the first review of Canadian
cultural institutions and federal cultural policy after the Massey Commission report
of 1951 to examine and characterize the circumstances and requirements of those
'thought to have an energetic awareness in Canadian culture and its institutions'.
Re-evaluating Canadian Communications Policy
The government policies in the Canada are based to manage the economic
orientation and public interest in the present time and the objective of these policies
is to confirm that communications across the Government of Canada are well
co‑ordinated, effectively managed and responsive to the diverse information needs
of the public.
Magic in the Sky
This chapter discuss the effect of the satellites providing the frequency
in the communication and media that the government of Canada is
continuously making approach to policy making to make the changes,
and to protect the Canadian culture from American culture. This chapter
represents the magical development of telecommunications examples
and their development from the past to the presently developed video
conferencing communication in audio and video as well.
Broadcasting is related to the radio and video frequency that deliver the
content in its prepared form after getting the signals from the radio
stations. The idea of technology is to use the media and communication
to deliver and develop the solo nation concept to the mass audience.
Recorded Music, included cassettes, C.D., and presently pan drives and
microchips, Cinema development includes the recoding the movies and
sorting it in the phones, New Media including the many available
sources to get news instead of television or radio is developed to get it
from the phone. Publishing and Postal Service are assumes to be lost
but the advertisement agencies are using the publishing in the
advertisement to get the local communities aware about the changes.

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Economics of
Media
Development of media in Canada faced the challenges due the impact of the American culture over the radiofrequency and airwaves, which is
affecting the broadcasting economy in the free-market.
Particulars of Media economics
Media ownership in Canada is not wasted in any particular group but it manages the cooperation with government involvement with private
owner’s partnership. Government taking the interest in the controlling of the broadcasting of the news and communication is based to secure
the money flow and interest of the customers. They tend to control the news that satisfying Needs and Wants of the public.
Organising structure
The Canadian media industry a combination of public and private enterprise that is not governed exclusively by free-market economics. Major
owners apart from the community broadcasters, media in Canada is primarily hold by small owners as Bell, Corus, Quebecor and CBC
government owned structure. Public Ownership is aimed to manage the public pressures, and public policies in the communication. Private
Ownership is to make the dignity of the press and media as out of pressure and free to publish content in favour of the public.
Implications of private Media
Ownership
Owners of the private include people investing to earn profit. Private media is definitely for profit and sustained by commercial
revenue. Private broadcasters range from huge international organizations run by the richest and most politically dominant people in the world
to small, local FM stations. In most cases, broadcasting is operated under a license granted on a periodic basis by a public authority.
New labour issues are possible to arose due to digitisation and development of the technological issues in the broadcasting that has raised many
issues and threats to the practices of the content framing and publications challenging.
Journalism
Freedom and
control
Journalism is the most understating and accepted form of the
communication and media representation. Mass communication
includes lectures to teach the basic concepts of journalism that
make the journalist effective information collector and formatter.
News as content production
News includes the present data regarding any political, social, and
cultural or can be related to any aspect. News is needed to be
authentic and fresh that deliver information, which is new and
reliable.
Ideals of journalism are recorded in the grounds of journalism that
support groups campaigns for ethics, good governance and self-
regulation across all platforms of media. The code of ethic for the
journalism includes the practices with the dignity.
Journalism as Textual practices or Journalism as a sociocultural
Institution in Canada includes the legal implications including
legal parameters governing journalism with effective guidelines to
control the practices of journalism. The future of journalism is
based on the active involvement of public and private partnership
that aims to service the media communication to unite the nation
in one sprit.