CMUST: Canadian Media Usage Trends, Online Search & Marketing Insight

This report provides an analysis of Canadian Media Usage Trends (CMUST) and online search behavior, focusing on data from PHD Canada's CMUST report and Google Trends. It examines how Canadians use various media channels, including TV, radio, internet, and online video, highlighting the significant role of video content and the increasing use of mobile devices. The report also explores online search trends related to job seeking, self-employment, and customer service, with a specific focus on the activities of recent graduates and the potential of platforms like Freelancer.ca to connect them with opportunities. Customer target profiles, including key partners, customers, and mentors, are defined based on demographics, psychographics, geographic location, and behavior response. The analysis emphasizes the importance of understanding consumer behavior across different media platforms to inform effective marketing strategies.