Canadian Tire Company Analysis - Business Development Report

This report provides a comprehensive analysis of Canadian Tire, a leading retailer in Canada. It begins with an overview of the company's segmentation strategy, targeting young families and Sport Chek customers. The marketing mix is then examined, covering product offerings (automotive parts, hardware tools, sport equipment, etc.), variable pricing strategies, its extensive network of retail locations, and its customer-centric promotional activities. A discussion of Canadian Tire's competitive advantages, rooted in its dealer relationships and brand image, follows. The report then delves into a SWOT analysis, highlighting strengths like a loyal customer base and a diverse product portfolio, and weaknesses such as increased prices and a lack of global presence. Opportunities include capitalizing on its Canadian roots and expanding globally, while threats include rising costs and competition. The report concludes with potential actions the company can take, such as building on its strengths, mitigating weaknesses, exploiting opportunities, and managing threats, to ensure its continued success.