Canadian Wines' International Business Plan: Thailand Export

This report outlines Canadian Wines' plan to export ice wine to Thailand, leveraging Canada's production capabilities and Thailand's tourism and party culture. The plan identifies opportunities in restaurants, nightclubs, local stores, and spas. A competitive analysis using Porter's Five Forces highlights the threat of competitors and substitutes, but also the advantages of being an early entrant. The operational plan focuses on sourcing from top vineyards and exporting bottled ice wine from Canada. The sales and marketing strategy emphasizes competitive pricing and customer convenience. Financial projections anticipate a 5% annual increase in sales, with tight cost control and strong debtor policies ensuring successful operation in the Thai market. This comprehensive business plan aims to establish Canadian Wines in the Thai market and capitalize on the growing demand for ice wine.