HAT301 Attraction & Event Management: Charity Event Proposal Design

This assignment presents a charity event proposal focused on raising funds for cancer treatment and research, exemplified by the 'Walking Stars' event in Melbourne. It details the event's purpose, theme, and location, along with its organization, operational considerations, and key stakeholders. The proposal includes an event schedule, vendor information, human resources allocation, and a financial budget with income and expenditure. Risk assessment and contingency plans are outlined, addressing potential challenges like weather conditions and guest behavior. The document concludes with the event's outcomes, including the amount raised, and provides a list of references used in the proposal. This student contribution is available on Desklib, where students can find a wealth of solved assignments and past papers.

WALKING
STARS-A
Charity to raise
funds for
cancer
treatment and
research

Purpose, theme and location of
event
 Purpose-to raise funds to support
research in treatment of cancer
 Theme-The charity event chosen
for the study is Walking Stars
which was held in Melbourne,
Australia on November 29 and 30,
2018.
 Location-Alexandra Gardens
 Kit collection-Rendezvous Hotel,
328 Flinders Street, Melbourne
 Chief guest and speaker-Mayor of
Melbourne

How the event was organised
 The event started at sunset in
Melbourne at around 6 pm with the
waving of the flag by the Mayor of
Melbourne, the chief guest and the
main speaker of the event.
 The chief guest cited some of the
cancer statistics to bring into light the
seriousness of the issue. The
participants at the event pledged to
contribute towards cancer eradication
and support cancer research.

Operational considerations
 The key stakeholders
of the event were the
Australian Government
and the Government of
New Victoria. The Lord
Mayor of Melbourne
and the elected council
the Mayor leads would
constitute the local
government
representatives.
Event schedule,Walking Star
29-Nov-18 30-Nov-18
Time Events Events
6:00 PM
Opening speech by the chief guest, Mayor,
Government of Melbourne, Victoria
Speech by CEO, Cancer Council
7.00 PM Walk begins Walk begins
10:00 PM
Walk closed Walk closed

Operational considerations contd…
 The primary stakeholders to the event were the local community of
Australia, especially living in Melbourne and the state of Victoria.
 The people supporting from cancer were present in large numbers.
 There were approximately around 10000 participants.

Vendors
 Suppliers of food products
 Suppliers of electrical equipment
 Survivors
 Participants from cancer council
 Security staff members,
 Staff who would serve food
 Cleaners
 Musicians and singers, celebrity actors to attract the audience with his speech
 Insurance company

Human Resources
 Accountant
 Security personnel
 Presenters

Volunteers
 Students
 Experienced elderly people

Financial resources
Sources of income Nos
Unit
costs(AUD
)
AUD Expenditure or costs Nos
Unit
costs(A
UD)
AUD
Sale of tickets
10000 50 500000 Cost of venue hire (nos of
days=2)
2 20000
40000
Donation 200000 Security 10 2000 20000
Allocated budget 5000 Advertisiing 50000
Loan from banks 1000000 Staff 20 30000 600000
Miscellaneous 1000000
Total expenditure 1660000
Budget surplus 45000
1705000 1705000

Risk assessment
 Financial risks
 Late arrivals of guests
 Lack of entertainment

Contingency blue print
 If the weather conditions worsen, the entire event could be shifted
within venue building.
 If some guests arrive drunk for the event, the volunteers would help
them to their places where they can relax.

Outcomes of the event
 Chief guest: Mayor of Melborne
 . The amount raised from the event was $ 45000 as shown in the
budget

References
 Jones, M.L., 2017. Sustainable event management: A practical guide. Routledge.
 Asebedo, S.D. and Seay, M.C., 2015. From functioning to flourishing: Applying positive psychology to financial planning. Journal of Financial
Planning, 28(11), pp.50-58.
 Canceraustralia.gov.au. 2019. Canceraustralia.gov.au. [online] Available at: https://canceraustralia.gov.au/affected-cancer/what-cancer/cancer-australia-
statistics [Accessed 10 Feb. 2019].
 Cheng, Z. and Smyth, R., 2016. Why give it away when you need it yourself? Understanding public support for foreign aid in China. The Journal of
Development Studies, 52(1), pp.53-71.
 Einolf, C.J., 2015. The social origins of the nonprofit sector and charitable giving. In The Palgrave handbook of global philanthropy (pp. 509-529). Palgrave
Macmillan, London.
 Furnham, A., Petropoulou, K. and Shahidi, S., 2017. Psychotherapy in Cancer. In Cancer Genetics and Psychotherapy (pp. 13-29). Springer, Cham.
 Justice, M.F., 2017. Breast Cancer Awareness Messages: Impact on Behaviors and Knowledge of University Students(Doctoral dissertation, University of
Cincinnati).
 Lea, S., Martins, A., Morgan, S., Cargill, J., Taylor, R.M. and Fern, L.A., 2018. Online information and support needs of young people with cancer: a
participatory action research study. Adolescent health, medicine and therapeutics, 9, p.121.
 Linnerooth-Bayer, J., Surminski, S., Bouwer, L.M., Noy, I. and Mechler, R., 2019. Insurance as a Response to Loss and Damage?. In Loss and Damage from
Climate Change (pp. 483-512). Springer, Cham.
 Mart, S. and Giesbrecht, N., 2015. Red flags on pinkwashed drinks: contradictions and dangers in marketing alcohol to prevent cancer. Addiction, 110(10),
pp.1541-1548.
 Salako, O., Roberts, A.A., Isibor, V.I., Babatunde, O., Fatiregun, O. and Nwogu, C.N., 2016. Innovative Breast Cancer Awareness and Advocacy
Campaign. Journal of global oncology, 3(2), pp.169-176.
 Walkingstars.org.au. 2019. Walkingstars.org.au. [online] Available at: http://www.walkingstars.org.au/ [Accessed 10 Feb. 2019].
 Weston, C., Soanes, L., Chisholm, J. and Wiseman, T., 2018. ‘Out There’: Developing a transition pathway for adolescents and young adults with cancer
using Experience-Based Co-Design. methods, 12, p.13.

Thank You