This assignment presents a detailed health promotion campaign proposal focusing on cancer awareness and prevention. It begins with an introduction highlighting the importance of health promotion in empowering individuals to take control of their health and reduce premature deaths. The proposal emphasizes an educational approach, providing information and understanding of cancer risks, particularly those associated with smoking and tobacco use. The assignment outlines the proposed campaign activities, including research, planning, media selection, and leaflet design. It justifies the campaign's effectiveness in raising awareness and promoting healthy choices. Ethical considerations, such as patient information and screening, are also addressed. The expected outcomes include increased cancer awareness, improved health behaviors, and the dissemination strategy to reach the target audience. The assignment concludes with a list of references in Harvard style.