Cancer Research UK: Strategic Analysis and Performance Evaluation

Desklib provides past papers and solved assignments. This report analyzes Cancer Research UK's structure, achievements, and challenges.

CANCER RESEARCH UK

Table of Contents
INTRODUCTION......................................................................................................................................................... 3
AIMS AND OBJECTIVES........................................................................................................................................... 4
ORGANIZATION STRUCTURE.............................................................................................................................. 4
WORKSTREAMS......................................................................................................................................................... 6
ACHIEVEMENTS......................................................................................................................................................... 7
AREAS OF CONCERNS.............................................................................................................................................. 7
P.E.S.T ANALYSIS....................................................................................................................................................... 8
SWOT ANALYSIS........................................................................................................................................................ 9
CONCLUSION............................................................................................................................................................. 10
REFERENCES............................................................................................................................................................ 11

INTRODUCTION
Cancer Research UK is cancer awareness and research organization which focuses on
reducing the death caused by cancer and aware the people about the cancer situation. It is
founded in 2002 at London, UK. The organization researches to find the cure and provide
treatment of the disease. Institutes, Hospitals, and universities of the UK included in which
research has been carried out.

AIMS AND OBJECTIVES
Following are the aims and objectives of Cancer Research UK:
 Reduce the number of deaths caused by Cancer in the UK.
 Strategy and planning to beat Cancer very quickly.
 Accelerate the working process and increase the people survive from cancer in the
UK.
 Make people aware of cancer and the main causes of cancer like smoking etc.
ORGANIZATION STRUCTURE
The organizational structure of Cancer Research UK:
Figure: Organizational structure of Cancer Research UK

Source: https://www.cancerresearchuk.org/about-us/how-we-are-run/chief-executive-
and-executive-board
Chief Executive Officer - Michelle Mitchell OBE
CFO and Executive Director - Rita Akushie
Executive Director, Human Resources - Mark Allen
Executive Director, Fundraising and Marketing - Ed Aspel
Executive Director, Research & Innovation - Iain Foulkes
Executive Director, International Partnerships - Nick Grant
Chief Information Officer - Tiffany Hall
Executive Director, Philanthropy & Partnerships - Frances Milner
Chief Clinician - Professor Charles Swanton
Chief Scientist - Professor Karen Vousden
Executive Director, Policy and Information - Sarah Woolnough

WORKSTREAMS
As the main aim of Cancer Research UK is preventing cancer and beat cancer sooner for its
few policies are made and initiated by the organization which benefits their campaign. The
policies are as follows:
 The organization ensures that cancer diagnosed quickly and early which helps the
patient to beat cancer and early diagnosing is the agenda of the organization as well
(Rampling et al., 2016).
 The organization makes sure that the patients with cancer can have the best
treatment early as possible including surgeries which reduce the risk for them.
 The organization tries making UK smoke and tobacco-free by making people
understand the drawbacks of Tobacco which is the main cause of cancer.
 The organization observes the unhealthy behavior which causes bad diet which
leads to cancer (Johnson et al., 2015).
 The organization ensures that the country must have the important skills and
modern facilities which are required to treat cancer as well as conduct and finish
world-class research.
The organization works with the government and that helps them to continue their mission
and achieve their objective sooner and effectively. Following are the policies which are
made with respect to government:
 The organization with the government, plan to develop a strategy for reducing
drinking and minimizing the risk of cancer (Haviland et al., 2013).
 With the government help, organization increase awareness of the threats caused by
the sun and UV and motivates for safer activities.
 Organization and government of UK research on the lifestyle and behaviors of the
people which helps them to prevent cancer (Steyerberg et al., 2013).

ACHIEVEMENTS
From the past 40 years or so the rate of death caused by cancer is significantly dropped as
when the earlier only quarter amount of people survive from cancer but in 2018 the rate is
doubled now half of the cancer patients are surviving and organization focus on to make it
rate quarter and the half in the next 10 years (Loveday et al., 2011).
 135000 people saved from cancer in the past year.
 £35m spent on the researches.
 An initiated tobacco control program which helps as the rate of people smoked
decreased to below 16%.
 Funded 53 new research projects which include a £5 million international project as
well (Smith et al., 2011).
 The campaign is confident that 4 out of 10 cases are prevented by spreading
awareness of cancer through tobacco and alcohol.
AREAS OF CONCERNS
There are a few challenges which cancer research UK facing. Overcome these challenges
significantly helps the organization to enhance their research (Wang et al., 2011). The
challenges are as follows:
 Can the organization unravel accurately as for how immunotherapies will work
which benefits many people?
 Can the organization accurately find out why faulty genes cause cancer in only some
special parts of the human body?
 Can the organization find out the perfect combination of medicines to treat cancer
patients?
 Can Organization differentiate which cancer is lethal and cause more harm and
which is not?

 Is there any way of using modern technology which can detect cancer quickly and
earlier?

P.E.S.T ANALYSIS
Political Factor
Cancer Research UK is a private organization and generates funds through donations made
by people and other organizations (De Castro et al., 2013). As Cancer Research the UK is a
private organization but as the nature of their organization government closely observed
their activities. Organization starts campaigns for cancer awareness and around 400
candidates already signed up for it.
Economic Factors
Cancer research mainly relies on the donation from the organizations or investors or from
the general public (Burn et al., 2011). They have two key reasons for accepting donations
as first they aim to maintain independent without the interference of government or any
other organization and second, to provide the best support and medical aid to the needy
ones anytime and anywhere. The donation is the main factor for the services provided by
the organization as regular donation makes the service more effective and vice-versa.
Social Factors
As they work for the wellbeing of human beings and their researches helps mankind that
makes them pretty much socially as the organization met the social requirements (Walters
et al., 2013). Non-profit activity taken into consideration in certain society.
Technological Factor
To overcome the situation of cancer and achieve the aim of cancer-free UK it is necessary to
get the help of the modern technologies as they significantly help to reduce the risks as well
as help in the cancer treatments (Smith et al., 2011). The development of various machines
helps to treat different diseases including cancer. Proper utilization of modern technologies
not only helps the organization but also makes a significant difference in society.

SWOT ANALYSIS
The strengths, weakness, opportunity, and threats of the Cancer Research UK are:
Strengths
 Strongly dedicated their work to cure cancer patients.
 Cancer Research UK supports more than 4500 scientists, doctors, and nurses.
 Approx. 290,000 cases are tackled by cancer research UK and try to prevent them.
 One of the top cancer research organization in the UK and effectively treat cancer
patients (Haviland et al., 2013).
Weakness
 Hard to manage funds as not all the time people or other organizations support their
campaign and services.
 Heavily depend on other peoples as their financial support makes the organization
effective and workable.
Opportunities
 New drug introduced in the market which effectively prevents cancer disease.
 As the organization is one of the best in the UK which catches attention and help in
generating funds (Rampling et al., 2016).
 More and more people want to join their campaign which is a good sign.
Threats
 Overtake by the government or other private organization in case of shortage of
funds is always a big threat.
 Youths strongly addicted to alcohol and tobacco which is hard to contain and
achieve organization goal.

CONCLUSION
The main objective of the organization is to reduce death by cancer but lack of funds and
threats of overtaking by the government by which organization can no longer work
independently hurt the plans of the organization (Steyerberg et al., 2013). The organization
needs to gather more support and find different sources of generating funds without
hurting their plans and aims.