This report assesses investment opportunities for AJ plc, a chocolate manufacturer, using capital budgeting techniques. It calculates the payback period for vegan chocolates (Project A) and vegan spreads (Project B), determining that Project B has a shorter payback period. The report also computes the Net Present Value (NPV) for both projects, revealing that Project A yields a higher return based on a 11% PV factor. The analysis highlights the importance of considering both financial factors like rate of return and cash inflows, and non-financial factors such as compliance, skilled employees, market trends, and macro-environmental influences in making informed investment decisions. Ultimately, the report concludes that Project A, focusing on vegan chocolates, is the more financially beneficial option for AJ plc.