Detailed Marketing Plan for Nature Care Products - Capital College

This marketing plan template provides a framework for small business owners, particularly focusing on Nature Care Products. It emphasizes the importance of a well-defined marketing strategy and clear objectives. The plan includes a summary, background analysis, marketing objectives, strategies, and the marketing mix (product, price, place, promotion). Action plans, budgets, organizational implications, contingencies, and evaluation strategies are also covered. The analysis includes a business overview, SWOT analysis, market overview, customer profile, and competitor analysis. The plan details marketing activities, financial considerations, and monitoring activities, with specific examples related to Nature Care Products, such as expanding into international markets, increasing online presence, and focusing on eco-friendly ingredients.

About the template
One of the most important, yet often overlooked areas for the small business owner is
the development of a marketing plan. An effective marketing plan will act as a
reference document to help you to execute your marketing strategy. It will also help
you to develop a methodical approach to creating services and products that satisfy
your customers’ needs.
When writing a marketing plan you need to be clear about your marketing objectives
and how you’re going to achieve them. A good marketing plan sets realistic and
measurable objectives; includes budgets and action plans and allocates
responsibilities.
Your marketing plan will include the following elements:
 A summary of your marketing plan
 Background analysis of your business and market
 Marketing objectives and strategy of your business
 Your marketing mix
 Action plans and budgets
 Organisational implications and contingencies
 Evaluation and monitoring strategies
 Supporting documentation
How to use this template
To complete the template:
1. Guidance text appears throughout the document, marked by the word
Guidance. Where you see a guidance note,read and then delete it. Guidance
has been added to help you complete the template and should not appear in
your final version.
2. Using Word's Replace function, search for {Business Name} and replace with
your company name.
Page i

Marketing Plan
a. In Word's Home ribbon, open the Find and Replace tool, choose
Replace to open the Find and Replace tool. The Find and Replace
dialog opens with the Replace tab selected.
b. Enter {Business Name} in the Find what field.
c. Enter your company name in the Replace with field.
d. Click Replace All
3. Replace {items in curly brackets} with your own wording.
4. Once you have finished work on the template, delete this and the following
page.
5. Lastly refresh the page numbers in the table of contents.
a) Right mouse click on the table of contents
b) In the small menu that appears, choose ‘Update Field’ then ‘Update
page numbers only’.
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Marketing Plan
Contents
Marketing Plan........................................................................................................3
Marketing Plan Summary.......................................................................................5
Marketing Objectives..............................................................................................6
Goals/objectives:.................................................................................................6
Marketing Strategy..................................................................................................7
Your strategy and marketing mix:........................................................................7
Action Steps............................................................................................................8
Top 10 Action Steps:...........................................................................................8
Background Analysis..............................................................................................9
Business overview................................................................................................10
Business structure:............................................................................................10
Date established:..............................................................................................10
Business owner(s):............................................................................................10
Owner/s experience:.........................................................................................10
Vision statement:..............................................................................................10
Mission statement:............................................................................................10
Business objectives:..........................................................................................10
Short Term goals:..............................................................................................11
Long Term goals:..............................................................................................11
Products:...........................................................................................................11
Financial Analysis:............................................................................................12
SWOT analysis.....................................................................................................13
SWOT activity sheet..........................................................................................14
The Market Overview............................................................................................15
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Your Market..........................................................................................................16
Market research and environmental/industry analysis:......................................16
Your Customers....................................................................................................17
Target customers:.............................................................................................17
Customer profile:...............................................................................................18
Your Competitors..................................................................................................19
Competitor analysis:..........................................................................................19
Competitor profile:.............................................................................................20
Your Marketing......................................................................................................21
Marketing Strategy:...............................................................................................23
Your PRODUCT or service...................................................................................24
The PRICING of your product or service...............................................................26
Your POSITION (Place) in the marketplace..........................................................28
Sales and distribution channels.........................................................................28
The PROMOTION of your product or service........................................................30
Marketing Activity..................................................................................................32
Your Finances.......................................................................................................33
Marketing Budget {YEAR}.................................................................................33
Organisational Implications...................................................................................35
Contingencies...................................................................................................35
Monitoring/measurement activities........................................................................36
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Marketing Plan Summary 50
Guidance:Complete this page last. The marketing plan summary is a snapshot of
your more detailed answers from your marketing plan. It should be easy to read and
simple to follow.A rationale of the objectives and chosen strategies and tactics must
be included here.
Start writing here
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MarketingObjectives
Goals/objectives:
Guidance:In one or two sentences, summarise the key marketing objectives for your
business. Your objectives may be financial, with a goal to increase sales, marketing
focused to build awareness of your product or service, or online to build
engagement with online customers and business networks.
Marketing objective about the increasing sales, developing business at international
market, new products and new market, increasing the products awareness amongst
the target market, attain more annual growth over the next upcoming years. This
report will examine about marketing plan strategy for the nature care products.
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Marketing Strategy
Your strategy and marketing mix:
Guidance:Use this section to summarise the overall strategy and marketing mix you
will use to position yourself within the market to meet your customers’ needs. Your
strategy and marketing mix should take into account the activities that are relevant
for your business. Whatever your strategy, aim to differentiate yourself from your
competitors to encourage customers to choose your business first.
Product- nature care products have the huge range of their products such as-
cleansing cream, regenerating facial scrub, multi protection day moisturising cream
and many other skin care products.
Place- nature care products which sales their products using organization websites
Price- the price of the nature care products is higher than their other competitors,
but affordable price for their products.
Promotion- nature care products make the proper use of social media platform and
soul websites and in the natural health magazine.
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Action Steps
Top 10 Action Steps:
Guidance:Create a list of the Top 10 action steps that will bring your theoretical
objectives (your marketing strategy and objectives) to life. E.g. Finish SWOT Activity
Sheet, complete marketing budget}
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Background Analysis
The background analysis should give a snapshot of where you are right now, where
you have been and where you want to go. Undertaking this process will help you to
define your business's capabilities and find opportunities within your particular
market. Finally, defining your core business elements will ensure that your
marketing plan and overall business strategy work together seamlessly.
The nature care products is presently working in Australia, but they want to work in
various countries for having their more developed. Organization is working with soul
websites and they are required for working with future through using social media
platforms.
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Business overview
Business name: Nature care products
Guidance:What’s your business registered business name?
.
Business structure:
The organization consist CEO, operation manager, sales manager, marketing
assistant and administrative staff. It is sole trader business.
Guidance:What’s the formal structure of your business? Are you a sole trader, in a
partnership, a trust or company?
Date established: 1996
Guidance:When did you begin trading?
Business owner(s): Mr and Mrs. smith
Guidance:Who are the owners of the business?
Owner/s experience:
Guidance:Create a brief summary of your (and other owner’s) experience in the
industry and any major achievements/awards.
Vision statement:
To be market leader for providing the high quality, skin care product and sustainable
products.
Guidance:A Vision statement should describe WHERE you want your business to
be in the future. It should communicate both the PURPOSE and VALUES of your
business and answer the question, 'Why are we here?'
Mission statement:
Increase the demand of eco-friendly and nature ingredients for skin care products.
Guidance:A Mission statement should outline HOW you will get to where you want
your business to be in the future (Your Vision). It should define the PURPOSE and
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PRIMARY OBJECTIVES of your business and answer the question, 'What do we
do?'
Business objectives:
to increase new products and new market with skin nature care products.
Guidance:What are your short and long term goals for your business?
Short Term goals:
Guidance:What are three primary short-term goals for your business (6 Months)?
Goal/Objective Description By when
Developing
business online
Creating soul websites Six month
Increasing new
products
By having more eco-friendly products, in
new market as well. While having such
things this can keep thee better
customer expectation.
Three month
New marketing
employee
Hiring the well-skilled employee, and
workforce should have knowledge about
the market concepts.
Five month
Long Term goals:
Guidance:What are three primary long-term goals for your business (1-3 Years)?
Goal/Objective Description By when
Expansion into
international
market
In developing business at
international market this can bring
more achievement and keep them for
working with profits and sales.
Two year
Attain annual
growth
Developing for the organization sales
and profits in selling the affordable price
for the customer and keep them satisfy.
Three year
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Increasing retail
outlets selling
This make sure about that customer
should feel safe, store must be show up
in online, considering about mobile
ordering.
Two years
Products:
Guidance:What products and/or services do you sell?
Product/Service Description Price
{insert
Product/service
name}
{insert Brief product/service
description}
{insert Unit
price including
GST}
Cleansing cream
Primary ingredients are included;
plants extract which are also rich in
essential oil.
$1
Moisturising cream
It help to protect the skin during day
and also included the shea butter
which provides the hydrating and
protective properties.
$2
Facial scrub Help for protecting from dead skin
cells and used for all types of skin $1
Financial Analysis:
Guidance:In this section provide a high level analysis of your current financial
situation, specifically addressing sales and profitability.
Sales Analysis
Guidance:Use this section to summarise the current sales data for your industry (if
available) and your business. The areas that you can analyse include:
Sales for your overall market
Sales for your business
Sales for your competitors
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