Cappuccino Cafe: Innovation Challenge - Team Portfolio and Planning

This project documents a team's response to the Cappuccino Cafe's innovation challenge, focusing on the launch of a new product, 'Cafelato,' in the Australian market. The team establishes specific, measurable, achievable, realistic, and timely (SMART) goals, aiming to increase brand awareness and sales through innovative marketing strategies. The project includes a detailed budget for activities like social media campaigns, video creation, and contests, alongside a discussion of each team member's roles, strengths, and weaknesses. The document outlines ground rules, responsibilities, a schedule of activities, and rewards systems to foster innovation. The team's plan involves utilizing social media, creating engaging content, and planning contests to reach the target audience and build a sustainable business for Cappuccino Cafe. The project also discusses the selection of additional team members and how the team encouraged innovation during the project.

PORTFORLIO DOCUMENTS
Assignment task 1 Appendix 2: Team goals based on the “innovation challenge
Scenario name: Cappuccino Cafe
Team members names
 Joseph
 Carolina
 George
 Asif
What is the innovation challenge based on your chosen scenario:
 The Cappuccino Café is trying to enter the market of Australia. Hence, the
company has to come up with innovative plan for their advertisement purpose. The
company is intended to introduce a new product “Cafelato”. For this product, the
company has to come up with strategies for brand awareness, selection of
advertising media and store opening planning.
What is the team goal based on the innovation challenge refer to the SMART goal?
Specific
What are you going to do? Why is this
important to do at this time?
What do you want to ultimately
accomplish? How are you going to do it?
 A new promotional campaign and
advertisement campaign will be
planned in order to achieve market
objectives for the launch and
marketing of new product
“Cafelato”.
 As the company is trying to enter
the new market and increase the
brand awareness, the innovating
marketing strategies are required at
this point.
 Ultimate goal of the steps would be
to increase the brand awareness,
product selling and building a
sustainable business for
Cappuccino Café in Australian
market.
 Innovative methods would be used
in the promotions that will not
include any traditional promotions
so that target customers could be
reached and attracted.
Measurable
How will you know that you have reached
my goal?
The marketing campaign would have the
goal
 To increase social media traffic by

5% at the end of the campaign
 To achieve sales growth by 5%
 To make at least 15% of the target
audience aware of the brand
through innovative promotional
campaign
Attainable
Can you see yourselves achieving this
goal? Can you break it down into
manageable pieces?
 The goals are achievable in the
10days span.
 The first part would be designed for
the initial planning and the next
parts would be for the execution of
plans.
Realistic
Is the goal too difficult to reach?
The goal is not too difficult to reach with
the help of proper human resources and
strategic planning.
Timely
What is the target goal for reaching the
goal?
The total time allocated for the goal ten
days
Explain why the team choose this goal? (50 words are required)
 In order to enter a new market, the first thing that a company need to have
is the brand awareness. The target customers must have the idea of the
brand they are looking at. Therefore, choosing the innovative advertisement
`process for the brand recognition is chosen as the main goal of the team.
Discuss the goal during the team discussion, suggest any additional improvements and
changes made to the goal as an outcome of the discussion. (50 words are required)
 Discussion with the team members were done to have any specific addition
to the gaols. After the discussion, the team has decided that that a
assessment of the work during the process would be done. This
assessment or evaluation of the work process would help in measuring the
gradual advancements. Required changes in the plan can be done
according to the evaluation result.
Assignment task 1 Appendix 3: Draft budget for team innovation activities
Innovation activity Amount ($) Notes
Creating awareness in Social
media platforms $1200 Platforms like Facebook, Pinterest, Twitter, Google ads, YouTube Ads.
Creating small engaging
videos for the Cafelato $600 Two engaging videos for customers’ attention seeking

product
Planning for contests and
giveaways for public
engagement $1000 Arranging give away contests to reach the target customer and help them
knowing about the new product specifications
Creating innovative Filters of
the coffee in Instagram and
Snapchat $200 An innovative way with the help of graphic to promote the campaign.
Payment for the team
members $2000 Four team members, each will work one hours a day.
Total $5000
Assignment task 1 Appendix 4: Discussion the role of each team member (Describe roles,
strengths and weaknesses minimum 200 words no more than 300 words)
Topic of the meeting: Role of each team member
Date: Time:
Attendance:
Name: Joseph
Name: Carolina
Name: George
Name: Asif
Name of the team
member Role of the team member in contributing to the team goal
Joseph  Video designing
 Social media management
Carolina  Video editing
 Website management
George  Content creator
 Contest planner for giveaway program
Asif  Customer communication
 Social media management and replying to customer
query
Name of the team
member
Strengths and weaknesses of the team member, what
they believe they can contribute to the collaboration
Joseph Strength- he has a good knowledge is social media

management and has been creative in his outlook of the
campaign.
Weakness- He is not easy to communicate therefore,
sometimes lack of understanding with other team members is
seen
Carolina Strength- She is focused and disciplined. She has a great
knowledge in technology and knows to communicate with
team effectively.
Weakness- She has a slight lack of patience some times.
George Strength- creative and a good content writer. He has
experience of working with some renowned companies.
Weakness- Lacks discipline slightly.
Asif Strength- Good communicator and knows exactly how to
behave calmly in difficult situation. He has a string decision
making ability.
Weakness- He is lacks creative instinct.
Assignment task 1 Appendix 5: Potential team members
Who did you choose to complement the
current team?
David and Adnan
What was the reason for your decision?
(Minimum 50 words required)
David like to take calculated risks that is
quite important for entering a new
market. If he joins the team he can
prove efficient in managing the
campaigns challenges.
Adnan has extraordinary grasp in the
technology and graphic designing.
Therefore, the present team can use his
help in the campaign for Instagram and
Snapchat filters or even in the video
making.

Assignment task 1 Appendix 6: Ground rules for the team
Topic: Decide on the ground rules Date: / Time: am/pm
Team member name:
 Joseph
 Carolina
 George
 Asif
Write the ground rules for how the team will work together. (Minimum 50 words
required)
The ground rules are necessary to make the team work in a coherent way. For the
campaigning program of Cafelato some of the most important ground rules for the team
would be-
 Time management and punctuality
 Team members have to be physically and mentally present at the work place
 They will participate in the meetings without fail.
 They need to be aware of the campaign goals and contribute to it
 They would be given every opportunity to communicate their ideas
 Team members must think before speaking
 They have to keep an open mind for innovation and creativity
 Helping each other whenever needed.
 Sticking to the plan. If there is any need of improvisation that must be informed to
the team leader first.

Assignment task 1 Appendix 7: Discussion on responsibilities of the team
Team member Responsibilities
Joseph He is in charge of the videos creation
He will also take care of the campaigning
through Facebook and Twitter
Carolina Carolina has the responsibility to edit the final
videos and put them in the social media and
other platforms.
Technicalities of the website and social medias
like YouTube, Google campaigning along with
the video editing
George George would be creating creative
advertisement contents for the social media
platforms. He would be responsible for
catchlines and advertisement ideas as well.
Again, the giveaway contest that the company is
planning to have would be designed and
managed completely by George.
Asif Asif has the responsibility to manage all the
communication between the customers and the
company authorities. He would do the initial
research on the market trends in his level.
The queries of customers would be answered by
Asif. He will also participate in the social media
management.
Explain how and why the team decided on this responsibility for each team member? (Minimum 50
words)
The responsibilities are divided by analysing individual skills and personality. It is important that
each of the members know what they are responsible for in this campaign. The objective of the
campaigns were communicated in clear and detailed explanations. Then their skills and
specifications in the field were evaluated for conferring the responsibilities to individual team
members.
Understanding individual personalities were given as much importance as the work skills. Some of
the responsibilities were not given to single person. All the team members have the scope to take
suggestions and help each other if needed. The communication between the team is fluid and
effective. This is how the responsibilities were decided for each of the team members.
Explain how the team participated in this discussion and encouraged innovation? (Minimum 50
words)

The team members were given all scopes to share their ideas about the innovative measures for
the campaigns. Before deciding or finalising any ideas, the team members were asked to put
forward two creative options they have in their head. After discussing each of these ideas, the final
ideas is been finalised. Other than that, the team was given all the necessary support for executing
their campaign ideas. Two meetings were held in order to listen to the creative ideas that the team
members have.
Assignment task 1 Appendix 8: Schedule of activities
Discussion about Team Schedule
Location: Harbour Bridge Shopping Centre
Time:
Name of the team members:
Description of Activities
Timeline (working day – use shading
function to colour the timeline) Goal Person
responsible
1 2 3 4 5 6 7 9 10 (What goal will you achieve with
these activities)
Who is
responsible for
this activity
from your team
Planning
Target audience and their
preferences identification
Chalking out the plans for giveaway
program
Planning for the social media
campaigning before the launching
and selling of Cafélato
Team leader and
all the team
members
Building websites and
videos
Deciding the content for website
and videos for Building awareness
among the target audience.
Team members
Distributing the template
about the giveaways
Communicating with the target
customers and making them aware
of the giveaway program for
Cafelato
Team members
Releasing the videos and
online campaigns
Advertisement through online
platforms and social medias Team members
Keeping the online social
platform advertising on
going
Retaining the interest of the
customers. Team members
Introducing the product
“Cafelato” in the stores
Introducing the new product in the
market to get boost in sales
Team leader and
all the team
members
Evaluation of the campaign
Checking for the problems in
execution and reviewing the plan
for further correction.
Team leader

Assignment task 1 Appendix 9: Rewards
Topic: Rewards Date: / Time:
Team members: Joseph, Caroline, Asif and George
How and when innovative thinking will be rewarded in the team?
The innovative thinking in the team would be awarded both through tangible and
intangible rewards. That means both intrinsic and extrinsic rewards would be used for the
project. Innovation is at the heart of the campaign system. The creation of the videos and
giveaway planning, all contributes to the innovative approach of the company campaign.
The team members who would show extra-ordinary performance in their discipline and
punctuality would be rewarded with extra incentive along with verbal appreciation. The
most innovative thinker’s idea would be selected for the campaign and the thinker would
be awarded at the end of the project with incentive and a certificate of appreciation. The
innovative solution giver in the team in the time of hard situation would also be
appreciated by the team leader.
Discuss ways to ensure personal rewards will enhance innovation in your team.
Personal rewards are effective in motivating the team members for thinking more
innovative way. The main objective of personal rewards in to increase job satisfaction of
the team members and making them motivated for more active participation. To ensure
the team is thinking creatively, the team leader will be giving continuous motivation for
innovation. The challenges in the marketing campaigns could only be managed through
motivating for innovation. Personal communication with each team members will also be
helpful in this.
Discuss an idea or issue with the team that you would like to research further and present it
to the team in an upcoming meeting. Minimum 2 sentences are required
The team would be motivated to make the process a bit complicated by mixing the
traditional marketing campaigns with the modern and innovative measures. Mixing

the modern and traditional marketing ways can give the company a boost and
greater reach. The use of technology can be incorporated in the traditional
campaigning that the company was opting in past years.
Assignment Task 1 Appendix 10: Feedback form for team member
Please complete the following feedback on your team member’s performance.
Your name:
Team member’s name: Joseph
Your role:  Team activity observer
Rate this team member using a 5-point scale
1
Strongly disagree
2
Disagree
3
Neither agree nor
disagree
4
Agree
5
Strongly agree
4.......Discussed bringing people into the team based on what needed to be achieved and
the potential for sharing ideas.
4....... Worked well with team members to establish ground rules.
4....... Followed team ground rules.
4....... Discussed team roles and responsibilities constructively.
4....... Participated proactively in team discussions.
3....... Listened to others and showed respect for different viewpoints.
4....... Demonstrated effective communication skills.
5....... Shared information, knowledge and experiences with other team members.
3....... Challenged and tested ideas within the team in a positive and collaborative way.
4....... Encouraged innovation among teammates.
4....... Encouraged innovation by discussing training and learning opportunities.
5....... Encouraged the fair sharing of workload.
3....... Demonstrated supportive and respectful communication.
3....... Helped plan and scheduled activities to allow time for thinking, challenging and
collaboration.
4....... Acknowledged and respected diversity within the team.

3....... Helped establish the reward and recognition system as an integral part of the team's
way of working.
5....... Encouraged the team to reflect on the activity and discuss opportunities for
improvement and innovation.
Identify any areas that the team member could improve to add more value to the teamwork
process.
Joseph can improve his communication skills so that he can participate more actively in
team works. Lack of communication sometimes increases misunderstanding among the
team members.
Identify opportunities for team members to improve their skills in
innovation.
Joseph can get more creative if he gets enough time and exposure to challenges.
What are the major strengths of this team member?
Joseph has good knowledge of social media management and he is creative in his
approach.
Provide any other comments that you may have regarding the
performance of the team member.
Joseph can improve and prove himself as a good leader if he works on this team
communication a bit more.

Please complete the following feedback on your team member’s performance.
Your name:
Team member’s name: Carolina
Your role:  Team activity observer
Rate this team member using a 5-point scale
1
Strongly disagree
2
Disagree
3
Neither agree nor
disagree
4
Agree
5
Strongly agree
4.......Discussed bringing people into the team based on what needed to be achieved and
the potential for sharing ideas.
5....... Worked well with team members to establish ground rules.
3....... Followed team ground rules.
5....... Discussed team roles and responsibilities constructively.
4....... Participated proactively in team discussions.
5....... Listened to others and showed respect for different viewpoints.
3....... Demonstrated effective communication skills.
5....... Shared information, knowledge and experiences with other team members.
5....... Challenged and tested ideas within the team in a positive and collaborative way.
4....... Encouraged innovation among teammates.
4....... Encouraged innovation by discussing training and learning opportunities.
5....... Encouraged the fair sharing of workload.
4....... Demonstrated supportive and respectful communication.
3....... Helped plan and scheduled activities to allow time for thinking, challenging and
collaboration.
3....... Acknowledged and respected diversity within the team.
3....... Helped establish the reward and recognition system as an integral part of the team's
way of working.
5....... Encouraged the team to reflect on the activity and discuss opportunities for
improvement and innovation.
Identify any areas that the team member could improve to add more value to the teamwork
process.
Caroline can have some course and training on AI and IT so that she can enhance her
technical capabilities a bit more.

Identify opportunities for team members to improve their skills in
innovation.
Caroline can get more creative if she gets enough support and motivation.
What are the major strengths of this team member?
She is quite tech savvy and disciplined. This is the reason that she plays a crucial role in
the campaign.
Provide any other comments that you may have regarding the
performance of the team member.
Caroline has the potential of becoming a better technological expert in her field. She has
the passion for technology and is always serious about her work. Her discipline is quite
impressive.

Please complete the following feedback on your team member’s performance.
Your name:
Team member’s name: George
Your role:  Team activity observer
Rate this team member using a 5-point scale
1
Strongly disagree
2
Disagree
3
Neither agree nor
disagree
4
Agree
5
Strongly agree
3.......Discussed bringing people into the team based on what needed to be achieved and
the potential for sharing ideas.
3....... Worked well with team members to establish ground rules.
4....... Followed team ground rules.
4....... Discussed team roles and responsibilities constructively.
5....... Participated proactively in team discussions.
3....... Listened to others and showed respect for different viewpoints.
4....... Demonstrated effective communication skills.
5....... Shared information, knowledge and experiences with other team members.
3....... Challenged and tested ideas within the team in a positive and collaborative way.
5....... Encouraged innovation among teammates.
4....... Encouraged innovation by discussing training and learning opportunities.
4....... Encouraged the fair sharing of workload.
4....... Demonstrated supportive and respectful communication.
5....... Helped plan and scheduled activities to allow time for thinking, challenging and
collaboration.
4....... Acknowledged and respected diversity within the team.
3....... Helped establish the reward and recognition system as an integral part of the team's
way of working.
3....... Encouraged the team to reflect on the activity and discuss opportunities for
improvement and innovation.
Identify any areas that the team member could improve to add more value to the teamwork
process.
George need to be more disciplined for his work. There is lack of punctuality and work
discipline in his performance throughout the campaign.

Identify opportunities for team members to improve their skills in
innovation.
George can extend his creativity to different types of contents for the marketing purposes.
What are the major strengths of this team member?
The strength of George is that he is good at his work of content creation. He works hard
for his creative writing ideas and tries to implement them fully through his work. All these
makes him quite efficient in his work.
Provide any other comments that you may have regarding the
performance of the team member.
George have to be more careful of time and discipline.

Please complete the following feedback on your team member’s performance.
Your name:
Team member’s name: Asif
Your role:  Team activity observer
Rate this team member using a 5-point scale
1
Strongly disagree
2
Disagree
3
Neither agree nor
disagree
4
Agree
5
Strongly agree
5.......Discussed bringing people into the team based on what needed to be achieved and
the potential for sharing ideas.
5....... Worked well with team members to establish ground rules.
5....... Followed team ground rules.
5....... Discussed team roles and responsibilities constructively.
4....... Participated proactively in team discussions.
5....... Listened to others and showed respect for different viewpoints.
4....... Demonstrated effective communication skills.
5....... Shared information, knowledge and experiences with other team members.
3....... Challenged and tested ideas within the team in a positive and collaborative way.
3....... Encouraged innovation among teammates.
3....... Encouraged innovation by discussing training and learning opportunities.
5....... Encouraged the fair sharing of workload.
5....... Demonstrated supportive and respectful communication.
4....... Helped plan and scheduled activities to allow time for thinking, challenging and
collaboration.
5....... Acknowledged and respected diversity within the team.
4....... Helped establish the reward and recognition system as an integral part of the team's
way of working.
5....... Encouraged the team to reflect on the activity and discuss opportunities for
improvement and innovation.
Identify any areas that the team member could improve to add more value to the teamwork
process.
Asif can improve his leadership traits and creative instinct as well.

Identify opportunities for team members to improve their skills in
innovation.
Asif has a good communication ability therefore, he has the opportunity to become a
successful leader in such projects.
What are the major strengths of this team member?
Asif can communicate effectively and build a string bond with team members and
customers. He is well behaved and have good decision making abilities.
Provide any other comments that you may have regarding the
performance of the team member.
Asif can improve and prove himself as a good leader through his communication and team
management skills.