Capsim Simulation: Strategic Business Development and Market Insights

This report details a student's experience with a Capsim simulation, focusing on a lunch delivery application called "No Click." The application aims to solve problems like collecting money in colleges and reducing wait times for meal selection. The student reflects on key learnings from the simulation, including the importance of market share, market segmentation, investment strategies, automation, and employee training. Market share is defined as the space in a market taken over by a company, and the report emphasizes how a good market share can be used to measure revenue-generating efforts. Market segmentation, involving dividing potential customers into groups based on similarities, is also discussed, highlighting its benefits in personalizing marketing campaigns. The report further explains the significance of investing in areas like machinery, marketing, and research and development, as well as the impact of automation on productivity and the critical role of employee training in organizational growth. The student concludes that these elements are vital for the positive development of a business.

Student’s name:
Professor’s name:
Course:
Date:
Capsim simulation
My SLE Project (No Click) is about lunch delivery in the business complex. In No Click
application, a customer can create an account with their office location and credit information,
and we provide them with three lunch options from three different restaurants every day. So they
can swipe the order they want, and we deliver all orders at lunchtime. What we are trying to
solve in our application is:
 No more collecting money in colleges
 No more wasting time choosing restaurants
 No more waiting time for selecting meals.
In capsim simulation one of the best simulations, I took where I learned a lot of things where we
could implement in our business. In capsim simulation, we understand more about the market
share, and how important it is, we also learned about market segmentation and what the customer
needs. Investing is one of the most important things we learned how to fund the employee's
machinery, marketing, research and development and other things like automation and training
(Fahy and David 22).

I learnt that Market share is the space in a market which is taken over by a particular company. A
good market share has a more significant volume meaning that the company owns a high
percentage of the market as compared to its total sales. It can be used to measure any possible
revenue generating efforts like marketing campaigns and branding. Market share can be
increased by coming up with a unique brand position and enhancing our engagement with
customers.
The model also explained the importance of market segmentation which is the process of
dividing a market of potential customers into groups based on their similarities which include
interests, age, gender and race Marketing segmentation can be either geographical, behavioural,
demographical or psychographic (Huang and Emine 114). It simplifies work for marketers to
personalise their campaigns hence cutting down on costs. It also reduces the risk of ineffective
attacks. Investing helps in growing money faster to expand your business thus increasing your
wealth levels over time. We will develop a positive spending habit only if we start spending
early enough. We can think of making cash investments in a trusted bank account with high-
interest rates on savings accounts (Mischel 22).
About marketing research, it is essential to researching my customer's needs and preferences to
come up with products and services that well responds to their demands. It will ensure a business
to be successful; this is because it acts as a sustainability plan since it provides a platform for
creativity and innovation. Marketing research is essential in decision making to acquire solutions
to problems and new opportunities available in the market. It is done to provide the company
with accurate and relevant details regarding market information.
Another important thing that I got to learn with this model is automation. Automation leads to
increased productivity, more efficient use of materials, improved safety and reduced workloads

for employees (Noble 37). With this, less time will be used to produce quality products as
compared to it being produced manually with a more significant period since it perfects the
manufacturing process. Automation is costly to implement even though it’s very effective and
efficient. It also leads to unemployment as human labour is replaced with automated machines.
However, this is an effective way to relieve human beings from lousy working conditions and
extra-long working hours.
Lastly, I learnt that training is very critical to the positive growth of an organisation. The skills
that employees have together with increased knowledge through training helps improve
productivity. Productivity is enhanced when a company takes the initiative of training its
employees. The employees acquire new skills which are helpful in the growth of the business
and also building their self-esteem as they obtain morale and job satisfaction. Increased
efficiencies, in the end, will result in positive growth in the market. Hence it is very vital to start
up a training program.

Works cited
Fahy, John, and David Jobber. "Foundations of marketing." (2015), p. 21-29. Retrieved on
March 19, 2019 from
https://w8x4a7cfct12.storage.googleapis.com/EfzczavRv8n1S6c1ZH12.pdf
Huang, Rong, and Emine Sarigöllü. "How brand awareness relates to market outcome, brand
equity, and the marketing mix." Fashion Branding and Consumer Behaviors. Springer,
New York, NY, 2014. 113-132. Retrieved on March 19, 2019 from
https://link.springer.com/chapter/10.1007/978-1-4939-0277-4_8
Mischel, Walter. Personality and assessment. Psychology Press, 2013, pp. 21-25. Retrieved on
March 19, 2019 from https://www.taylorfrancis.com/books/9781134996452
Noble, David. Forces of production: A social history of industrial automation. Routledge, 2017.
Pp. 37-39. Retrieved on March 19, 2019 from
https://www.taylorfrancis.com/books/9781351519618