Communication Plan for ITM Capstone Report: Granite Properties

The assignment is a capstone report focusing on the implementation of a communication plan for Granite Properties. The report details how to improve the work culture through the introduction of an inter-organizational system, specifically electronic data interchange. It outlines steps such as identifying the purpose, audience, and message, along with resource considerations, overcoming obstacles, strategic planning, and an action plan. The plan aims to improve communication between employees, senior management, suppliers, and customers. The report emphasizes the use of standardized business information and addresses the need for effective evaluation and adjustments. The references include sources that support the communication strategies and implementation processes discussed in the report.

Running head: ITM CAPSTONE
ITM CAPSTONE
Name of the Student
Name of the university
Author Note

1ITM CAPSTONE
The communication plan for implementation of the new inter-organizational system in the
organization of Granite Properties in order to improve the work culture that will impact the
employees, suppliers and customers are described as follows (Beame, Koutris & Suciu,
2017):
1. Identify the Purpose – The communication plan will help to communicate the new
inter-organizational system, mainly the electronic data interchange, in Granite
Properties to the employees and customers. The main objectives of the
communication plan by implementation of the electronic data interchange will help to
using the business related information in a standardized format, as well as reduce the
risks in the company.
2. Identify the audience – The audience will be the old as well as new customers of the
organization, apart from all the employees of the organization, who will be benefited
from the introduction of the electronic data interchange along with the exchange of
the technologies.
3. Plan and design the message – The message will be to improve the inner work culture
between the employees with the senior level management and the customers along
with the suppliers of the company, who will be benefitted by supplying raw materials
to Granite Properties, and increase the competitiveness between all the people
engaged with the system.
4. Resource Consideration – The organization will use the finished products and
technologies to implement the new system into the organization, which will be
beneficial to all. It will help to overcome the investment barriers of the company.
5. Overcome obstacles – Proper planning should be taken in order to overcome the
obstacles like procurement of the raw materials and sing them to make the finished
products. Global communication will help to overcome the obstacles.

2ITM CAPSTONE
6. Strategic planning – The overall implementation process will be communicated after
confirmation from the Board of Directors to the employees and suppliers through
messages and emails. The news will be conveyed through different newspapers and
television as well as on the official social media accounts of the company.
7. Action plan – After confirmation of the plan, the human resource department along
with the marketing and sales team will convey the message to the society.
8. Evaluation – Effective evaluation of the implementation of the plan will be done, and
necessary changes will be done to overcome the obstacles if they are faced in the
process.

3ITM CAPSTONE
References
Avula, R., Menon, P., Saha, K. K., Bhuiyan, M. I., Chowdhury, A. S., Siraj, S., ... &
Frongillo, E. A. (2013). A program impact pathway analysis identifies critical steps in
the implementation and utilization of a behavior change communication intervention
promoting infant and child feeding practices in Bangladesh. The Journal of
nutrition, 143(12), 2029-2037.
Beame, P., Koutris, P., & Suciu, D. (2017). Communication steps for parallel query
processing. Journal of the ACM (JACM), 64(6), 40.
Lando, A. L. (2014). The critical role of crisis communication plan in corporations' crises
preparedness and management. Global Media Journal, 7(1), 5.