This report provides a comprehensive analysis of Captify, a data-driven, medium-sized enterprise specializing in search intelligence and media decisions. The study examines Captify's background, including its founding by entrepreneurs Adam Ludwin and Dominic Joseph, and its focus on providing data-driven advertising services. The report delves into the nature of entrepreneurship, SME start-up processes, business concepts, and competitive advantages, highlighting Captify's growth and development. It analyzes the challenges faced by Captify, such as staff performance monitoring and recruiting talent, and explores its current growth strategy. Furthermore, the report discusses government support measures for SMEs and concludes with recommendations for Captify to leverage technology for enhanced business performance. The research utilizes questionnaires and random sampling to gather data and provides insights into Captify's business operations, challenges, and future strategies.
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