Car Broker Marketing Plan: Analysis & Strategic Development

This report delivers a comprehensive marketing plan for Car Broker, aiming to enhance its market position in Australia. It begins by outlining the company's vision, mission, and core values, emphasizing customer trust, knowledgeable service, and a customer-centric approach. The organizational structure follows a hierarchical model with departmental divisions. Strategic goals include building a strong brand, increasing customer awareness, and expanding the dealer network. The marketing mix (product, price, place, promotion) is analyzed in detail, aligning each element with the company's strategic objectives. An environmental analysis identifies internal and external forces affecting the business, including customer relations, economic factors, and technological advancements. A SWOT analysis highlights strengths, weaknesses, opportunities, and threats. Marketing objectives focus on increasing market share and customer base by 2020, and improving customer service. Risk and returns analyses are also conducted, followed by marketing strategies and justifications for their selection. The report concludes by recommending tactics to achieve the set objectives. Desklib offers similar solved assignments and past papers for students.