Introduction to the Innovative Car Crib Business Model Speech

The speech introduces Car Crib, a novel product offering self-operating garage solutions to protect cars from environmental damage and vandalism. It emphasizes customer-centric design and strategic partnerships for effective distribution and promotion. The business model focuses on cost differentiation and operational efficiency, aiming to provide affordable protection for car enthusiasts without garages.

Running head: CAR CRIBS BUSINESS MODEL SPEECH
CAR CRIBS BUSINESS MODEL SPEECH
Name of the student
Name of the university
Author Note

1CAR CRIBS BUSINESS MODEL SPEECH
Hello everyone, it is a pleasure to come up with a new and innovative concept regarding a
product that has not yet hit the market. Today, I come up with a new product known as “Car
Crib”. Now you must be wondering what kind of product is it. Well let me elaborate, cars are
one of the precious possessions for everyone and while travelling or going for camping or taking
it out for a spin, we tend to worry about the well-being of our cars, which is should not get
scratched, tampered or bumped onto when it is just parked.
Car crib is just one of those products for them who love their cars and its well-being just for
no specific reason. On elaborating, Car Crib is a self-operating form of garage that can help
protect your car from heat, sun, dust, snow and even unwanted attention and interference. Inn
simple words, it is a kind of product that would be ideal for the car fanatics who do not want
their cars to be hit by any unfavorable condition. Cars can be now parked anywhere without any
tension with the help of Car Cribs. Now owners without a garage but the will to buy cars can go
forward without any tension, get their dream cars, and keep them right in front of their sight.
The main mission statement of this product is “Protect your investments. We will always have
you covered”. The main motive behind such a statement is, cars are one of the precious
possessions and investment for everyone. By offering their new innovative product, we are
helping the proud owners to keep their investment safe and secured for all.
It can be explained that the main unique proposition of this product is its objective or the
purpose of this product. This product has been mainly designed to protect the valuable
investment and offer a unique kind of garage for everyone, who has the capability and will to
afford a car but are pulled back by the thought of maintain a proper garage. The premium pricing
that would be offered would be designed in such a manner that the pricing would not hold back

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people from neither buying their dream car nor buying this exclusive car shed. However, it can
be mentioned that the pricing of this unique car shed is subjected to the measurement of the car
shed. Nonetheless, the basic starting can be varying from around $ 399 to $ 1000 dollars, which
is comparatively affordable with respect to the functionalities of this unique product. In simple
words, it can be defined that the pricing strategy would be depending on the material size,
depending on the customer demands. It can also added that this specific car shed can be
customized and alter the factory material used in the Car Crib.
Car Crib can be positioned in the supply chain based on its operational model, efficiency and
value added services. This Car Crib would be offering an added protection to the owners, with a
customized from of garages along with free service and damage repairs. This exclusive and
unique pricing would play a bigger role in comparison to the other products in the market. Based
on the operational model, it can be elaborated that the design of the products has been devised in
such a manner that everyone without any problem can use this portable car shed. The main
objective of this company is customer centric, which is inclined to meet the customer needs at a
effective and affordable price. The lesser ambiguities around the accountabilities are low since
this product is simple and cost effective. The clear pertained purpose and goals of the company
has effectively reduced the operating risks by the clear and integrated interaction in the
functional areas of the company. Thus, it can be said that the operational efficiencies would help
the product in sustaining in the market and the supply chain.
The teams would be divided equally in groups to effectively handle the product
manufacturing, designing, merchandizing, sales-promotion and marketing, customer service and
cost benefit analysis of the product in the upcoming years. The company would be partnering
with some other material and sponsors to effectively help in the branding and promotion of the

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product. Free demonstration with promotional offers on spot booking and purchase would be
eligible for spot discount and gifts for the lucky customers. Beyond that, the brand would be
partnering with different home solutions company to help the new owners with a complimentary
sales of these “portable garages”. The advertising and branding of the products would be done
through various car shows, events, car races, car magazines, and home utility stores along with
free home delivery and installation.
In addition, the main capital needs along with the sources would be taken care by the
partnering and financial sponsors and investors would be collaborating with the company along
with the other retail owners and home solution companies looking for a mutually beneficial
partnership.

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Business Model
Product
Self folding and protection
housing for cars
Innovation
An idea for protecting cars to
help the conscious owners avoid
their cars being accidentally
bumped or scratched when out of
home or parking them without
garage. The unique design
comprising of tent and steel is
considerably different than the
traditional and usual car shed
Teams and Partnership
 Specific divided team
for the product design
and development
 Specific operational
teams to look after the
entire operations and
the supply chain of the
product
 Partnership with the
car companies and
real-estate companies
to help in the product
selling and dispatch of
new and potential
buyer
 Partnership with the
other household retail
stores
Position in Supply Chain
The product would be the best in
line due to the specific purpose
Mission Statement
Protect Your Investment and we
Brand Identity
 Protection of the
valued property and

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and unique selling proposition will always have you covered investment
 Portability and
Strength
 Premium and cost
differentiation
 Unique and sturdy
design can contribute
to the brand identity
 Cost differentiation
and Cost effectiveness
can help the brand get
recognition
Sales Channels
 Different sales
networks like
magazines for
promotion and sales
 Events like car shows
and racing events for
promotional activities
and spot sales calls
 Above the line
advertising
Capital needs per stage
For the manufacturing and
production of the product, it
needs to take care of certain cost
incurring
 Original price
 Expenses for designing
and cost of material
per stage
 Cost of testing and
fitting along with

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 Sponsor ship events
can be helpful to meet
the purpose as well
remodeling if needed
 Employee expenses
and product promotion
 Logistics and
Inventory management
Pricing Strategy
The pricing strategy is base on
the size of the vehicles and
differentiation in the product
packaging and customization of
the product. The pricing would
vary in the replacement of the
factory material used as well,
however the cost differentiation
would favor better sales of the
product in the beginning stage
Operational Model
 Unique, simple and
sturdy product design
for customer friendly
application and
portability
 Cost differentiation
strategy to help gather
customer and
competitive edge
 Effective team division
for the product
manufacturing and
sales
 Customer centric
objectives
 The lesser ambiguities
for low
Capital Source
The effective partnerships from
real estate dealers, along with
private financers and investors
along with fund raising events
can be the possible capital
source. Financial resources from
big data can also help the
company to gather capital.
Effective cost cutting, analysis
and utilization of surplus revenue
can lessen the pressure of
gathering financial resources
from other sources

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accountabilities
 The clear pertained
purpose to reduce the
operating risks
 Clear and integrated
interaction for the
functional areas of the
company
 Effective strategic
planning can help the
company to thrive and
offer tough
competition to the
other products
 Use of porter five
strategic management
theories and model can
be helpful in designing
the company business
and operational model