Report on Car Rental Service: Customer Relationship and Sales

This report focuses on a car rental service, specifically addressing the 'Pick you up, Take you back' initiative. It emphasizes the importance of customer relationships and integrated marketing to boost sales. The report suggests that the company should leverage advertising, public relations, and social media to promote the new service, which includes picking up customers and dropping them off after their rental. Furthermore, the report highlights the opportunity to expand the service to business travelers and families on leisure trips. The report also stresses the need for the company to offer towing services to provide convenience to customers. Through targeted marketing, the company can enhance customer loyalty and gain new business, ultimately maintaining its leadership in the car rentals market.