Business Plan: Fast Car Repair Shop in Manchester, UK

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Setting up a business
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Table of Contents
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................5
Reference List..................................................................................................................................7
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Task 1
Summarisation of the small business
The business is about introducing a car service. It will operate in the auto repair industry. The
budget for this new business is £20,000. It will provide hassle-free repair service to customers. It
will differentiate its service by offering timely service to all customers. The business is going to
be established in Manchester city, London, UK. The proposed city is one of the busiest cities in
the UK (visitmanchester.com, 2019). Therefore, the business may perform well and grow
effectively in this area. It will divide the potential market based on the demographic
segmentation and emphasise on the income of customers to target a suitable segment. The target
customers for this new business will be the businesspersons and working personnel. Such people
use cars for their transportation. They face many issues after some years of purchasing vehicles.
They rarely find great car services from the different enterprises operating in the industry.
Therefore, the small business will offer outstanding service to this target customer group and
retain customers for a longer period.
The business model for this small business will be a retailer, as the venture will directly serve to
customers. No intermediaries will be present between the service providers and customers. It will
result in offering direct and effective service to customers.
Name of the business
The name of the business will be “Fast Car repair shop”. The name itself indicates that
customers will get quick service.
Visual identity
The logo of the Fast Car repair shop is given below. The logo contains an image of a car. Some
mechanic tools are present in the image of the car. The background colour of the logo is yellow
and black. The colour combination provides an attractive look to the logo. The logo is simple and
understandable. New customers can easily understand that it is a car repair shop by looking at the
logo. The logo is suitable for automobile industry, and customers can remember the service from
it.
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Figure 1: Logo of the Fast Car repair shop
(Source: Created by the learner)
Values by the small business
The small business is going to create values in terms of equality, diversity, environmental, and
social. It aims at promoting these values as a responsible business. It will adhere to the Equality
Act, 2010 under which it will avoid discriminating employees against various characteristics
such as gender, disability, race, age and others (Gov.UK, 2019). Providing equal employment
opportunities to every qualified candidate is another responsibility of this small business. The
business will emphasise diversity in order to bring every individual together in the workplace. It
will design a cross-cultural training programme for promoting diversity in the workplace. As a
part of environmental values, Fast car repair shop will reduce the waste removal from its auto
shops. It will carry out certain CSR activities in the Manchester area. The small business will
create social values by maintaining a good relationship with employees and customers. It will
concentrate on developing each value and maintaining for a longer period.
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Task 2
What primary research will you conduct? Why?
Setting up a new business would require proper market research and analysis of data collected.
The data can be collected appropriately through the conducting primary research. In primary
research, the researcher shall conduct quantitative and qualitative (surveys and interviews). The
quantitative method (survey) shall be conducted on the sample of respondents who will be
capable of sharing opinions on the research topic. Moreover, the qualitative method (interviews)
shall be conducted on any expert related to the topic. The primary research is important because
it helps the researcher to gather fresh and unused data, which shall help to determine the way of
making the product (Cleary et al., 2014).
What secondary research will you conduct? Why?
In Secondary research, the researcher shall study the existing theories related to the topic. The
study of the theories shall be based on different themes formed in context to the topic. The
secondary research is important because it helps to check the accuracy of the data collected
through primary research. In other words, it paves the way for primary research, as the primary
research require background knowledge about the topic (Johnston, 2017). Further, it is important
because the secondary research help to analyse the external market environment.
What quantitative research will you conduct? Why?
In primary research, the quantitative method is the way of collecting data. The way of collecting
quantitative data is through surveys or polls. The surveys shall include questionnaires and the
respondents are selected randomly. The quantitative research is important method of gathering
data, as it provides significant facts collected from the data, which includes the current trends,
preferences and differences between distinct groups and individuals (Brannen, 2017).
What qualitative research will you conduct? Why?
The qualitative research method involves different types such as interviews, case study research,
focus groups, ethnographic research, record keeping, and process of observation. However, the
best method of this research is interviews and focus groups. These shall provide expert advice
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regarding the topic, and it is important for any research because it can provide intricacies of the
human behaviour and personality, which the quantitative method cannot provide. Thus, the
qualitative research providing this information shall help in designing the products.
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Reference List
Brannen, J., 2017. Mixing methods: Qualitative and quantitative research. Routledge.
Cleary, M., Horsfall, J. and Hayter, M., 2014. Data collection and sampling in qualitative
research: does size matter?. Journal of advanced nursing, 70(3), pp.473-475.
Gov.UK. 2019. Equality Act 2010: guidance. [online] Available at:
https://www.gov.uk/guidance/equality-act-2010-guidance [Accessed 12 Mar. 2019].
Johnston, M.P., 2017. Secondary data analysis: A method of which the time has
come. Qualitative and quantitative methods in libraries, 3(3), pp.619-626.
visitmanchester.com. 2019. Visit Manchester - The official tourism website for Greater
Manchester. [online] Available at: https://www.visitmanchester.com/ [Accessed 12 Mar. 2019].
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