Mobile Car Wash Business Plan: Development and Marketing Strategy

This report presents a detailed business plan for a mobile car wash service, focusing on the application of lean start-up principles. It begins with an introduction to the lean start-up methodology, emphasizing the importance of quickly validating business ideas and adapting to customer feedback. The report then outlines the business objectives and utilizes the customer value proposition canvas to analyze customer needs and pain points, highlighting the value of a mobile car wash service for busy individuals. A 'lean' business model is described, followed by a comprehensive development plan, including marketing and operational strategies, the technical solution, human resources, and financial projections. The marketing plan focuses on attracting customers through various strategies, including digital marketing and promotional tools. The operational plan details the service delivery process. The report also addresses future development changes and concludes with a summary of key findings. The financial plan is included in the appendix, providing a complete overview of the business's financial aspects, including cost structures and revenue streams. Finally, the report includes a detailed reference list.

Entrepreneurship Development
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Contents
Contents...........................................................................................................................................2
Introduction to lean start-up.............................................................................................................3
Business objectives..........................................................................................................................3
Customer value proposition canvas.................................................................................................3
‘Lean’ Business Model....................................................................................................................5
Development Plan:...........................................................................................................................8
Marketing Plan...........................................................................................................................10
Operational Plan........................................................................................................................12
The Technical Solution and Information Technology Plan.......................................................13
The Human Resources and Organisation Plan..........................................................................15
The Financial Plan (covered in Appendix)................................................................................15
Future development changes required for start up........................................................................15
Summary........................................................................................................................................17
Appendix........................................................................................................................................20
References......................................................................................................................................23
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Introduction to lean start-up
The term lean starts up is a method for creating business and products which directed to shorten
production cycle and quick discover if business plan is suitable (Fortunato and Alter, 2015). The
report is based on a business model of car wash service in which client need to book service
through their application and car will be washed out in quick manner. The business idea seems to
be suitable and effective in future because in United Kingdom car sector's growth is on peak and
customers need washing service. Due to many concerns, customers cannot go to the service
centre and this new application will benefit to customers effectively as they can save their time
and cost.
In addition to this, the new start up contains different kinds of price segments in which customers
can be benefited as per the amount which they pay. Like the customers who pay VIP prices will
gain many benefits from company as servicing of car, maintenance and many more. While if
customers will pay normal prices than there will not be any loyalty card for future. Apart from
this, under average pricing customers will only get cleaning service which is basic service. This
information states that this new business model is suitable for different customers at various
range of prices. Basically, it is suitable for those customers who have busy schedule and do not
have enough time for servicing of their car. This start up is quite new and unique in the market
and expected to be grow in future.
Business objectives
Each business has certain objectives and goals which need to be fulfilled. With rationale to above
business plan for mobile car wash, below some financial objectives are mentioned:
Customer value proposition canvas
This model is based on certain aspects which are customer profile and value proposition
(Rhisiart, and Jones-Evans, 2016). Below description of each aspect with relation above
business idea is explained in such manner-
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Gains-the customer or car holders
expect that their car should be
washed in less time and cost. This
service is expected by those who
have busy schedule.
Pains- In the UK, car holders face
issue of car washing on time due to
lack of time and busy schedule. As
well as due to lack of servicing on
time this becomes difficult for
customers to maintain car in an
effective manner.
Customer jobs- The customers are
trying to deal with issue of cleaning
cars at own level. For this purpose,
they are going to service centre for
cleaning and servicing the car
which is leading to higher cost and
time.
Gain creators- The concept of
mobile car will benefit to those
customers who have busy
schedule. This is so because by
help of such service customers
will just book their slot and
instantly service providers will
come to wash the car at lower
cost.
Pain relievers- The issue of
customers is related to do
servicing of cars on time which is
leading to different kinds of
issues for them. By help of above
mentioned concept of mobile car
wash, it will be helpful for them
to maintain the car in an easy
way. This will become possible
because by help of such plan,
there will be option for customers
to book the slot for servicing of
car at the time when they are
doing any work.
In above business idea, there is
no any product as they are going
to provide service of washing
cars and maintenance. This
service will be booked by
customers through application
and it will be provided in less
time and cost. It will not only
save the time and effort of

‘Lean’ Business Model
Entrepreneur needs to use business model which help in provides them guideline regarding their
start up business (Hussain, Bhuiyan and Bakar, 2014). Lean Canvas model is part of it. It is
visual templet which used to define all the objectives, aims, value of firm, perception of
customers, infrastructure and value of financial resources.
The main objective of using this model is to identify the requirement of customers on the
basis of that analysing availability of resource an organization have to fulfil their future business
objectives. This templet showcase as brief structure of overall start up procedure of business.
Canvas model is help in visualizing and designing business model of start-up organizations. It
divided into 7 sectors and elements which re4present overall scenario of business. This model is
used for recognize problems, identify key competitive advantage factors and key metrics which
useful for finding out business solutions for formulating Lean Canvas model of start-up of car
washing business, entrepreneur need to divide their start up business model into following
categories:
Key partners: This element includes number of essential stakeholders require which
directly connected and relate with organization. They are interest in each and every activity of
business operations. Key partners consider suppliers with whom organization purchase materials
for run their business operations, partners which contribute their capital towards successful by
engaged with business operations, and investors which invest their capital into organization.
Apart from this the key partners for such project are suppliers who will offer equipment related
to car washing like pressure pump, brushes, polish and many more. In addition to this, it is
important to choose those suppliers who will provide products and equipment at less amount of
cost and efforts.
Key activities: It define a brief description regarding working procedure of organization,
how it deals with their clients by providing them products (Galvão, , Mascarenhas, Marques,
Braga, and Ferreira, 2020).
Value proposition: In this manager identified issue or future problems arise when there
start -up business. Customers problem identifies by researching the market.
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of car will also managed in an
effective manner. By help of such
products and services those
customers will be satisfied who
are busy and do not have enough
time period to manage their cars
and their service on time.

Customer relation: This field is used for define strategies and policies they use to
attract their customer by providing them satisfaction. This sector defines the relationship status
of organization with their customers for the start-up business.
Key resources: Part of lean canvas model is also showcase all the essential resource
which include, human, machinery tangible and non-tangible resource which are essential for
successful operation business activities
Channels: This element show all the factor and way which help in collect resource for
run business.
Cost structure: Lean Canvas diagram also define how organization allocate their cost on
the basis of running business operations. It includes fixed and variable cost, and cost of
economic scale (Beifert, 2016).
Revenue stream: This sector is defining all the available future factors through which
organization able to generate revenue.
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Key partners
Suppliers
Partners:
Mobile car wash
Investors:
ABC Limited
Fred
Harry
Tom
Cost structure
Fixed cost: 10000
Cost of selling and
marketing: 150000
Variable cost:
10000
Revenue stream
Selling
assets:20000
Usage fee: 500
Leasing: 12000
Customer services:
50000
Rent :5000
Interest:2000
Key
activ
ities
Taking
order of
washing
car from
customer
by using
digital
platform
and then
according
to the
demand
of
customers
wash car
and its
elements ,
part of
structure
through
which
they can
work.
Value
proposi
tion
Customers
problem
s
generall
y arise
regardin
g taking
high
changes
of
providi
ng
washing
car
services
issue
regardin
g not
clean
each
part of
car,
problem
s related
with not
provide
s
services
Customer
relation
ship
For maintain
relation
using
price
penetrati
on
strategy,
offer
discount
to
potential
custome
r, taking
feedbac
k for
build
trust
among
custome
rs. And
make
position
relation
with
custome
rs
(Fichter
and
Key
resour
ces
Equipment
and
materia
l
require
to use
for car
washin
g
facility
.
Employee
engage
din
provid
es
washin
g
facility
.
Financi
al
resourc
e for
runnin
g
busines
s.
Channels
For start-up
of car
washin
g
service,
there
are
many
ways to
through
which
resourc
e can
be
collecte
d, by
taking
loan
from
banks,
materia
l from
supplie
rs, and
finance
assistan
ce from
other
financi
al
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at given
time.
Tiemann
, 2018).
instituti
ons.
Development Plan:
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This plan has been formulated for define and formulate business strategies
regarding how a newly develop organization run or start their business
(Chernopyatov, Popova and Antonova, 2018). It is summery of all the essential
business plan which is useful for determine objected, requirement of financial
resource procedure of running business operations and time required for
implementing technologies insure with the business. It is useful for provides
guideline and showcase path for attaining of long term business objectives.
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Marketing Plan
Executive Summary
Mobile car wash is set up business for providing best quality of car washing & detail
services to their potential luxurious car owners in London, by fulfilling requirements of
customers.
Objective
Attract customer for achieving 20 % revenue target.
Spread market share by increase their area of business.
Generate awareness regarding organization among local market area.
Develop effectiveness and efficacy during the time of provides services
Role of marketing- The role of marketing is too crucial in aspect of above car wash business.
This is so because concept is new and they need to deal with different kinds of exist
competitors so that their business can grow in an effective manner (Nguyen, Sullivan Mort
and D'Souza, 2015). The effective marketing plan will help out them to become their
business success in less amount of time.
Strategy
Marketing strategy is used for develop awareness increase brand loyalty and spread target
market by using different promotional and pricing business strategy.
SWOT
Strength
This organization use effective pricing
strategy which beneficial for generate
profit by control cost of provides
services.
Availability of skilled personal.
Weakness
Lack of team building skills.
Lack of financial resources (Davari,
Ramezanpor Nargesi, Afrasiabi and
Davari,2018).
Opportunity
Organization have opportunity to start their
business in new target market by using
digital technologies while providing
Threat
Competition rate of this sector has been
increase,
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services. Customer preference has been change with
changes of time services thus it is not
necessary that customers like the new
concept of pricing strategy.
Target Market
Mobile car wash select target market on the basis of class of car owners. Their main focus is
to attract new car owner as well as old car owner who have collection of luxurious car.
They also focus on sports car owners.
The target market for above company is taxis of their area as well as cars of employees who
work in London and its nearby areas. Such targeted market will help them to deal with
finding customers in an easy manner because targeting to right customer is too crucial
for any kinds of company. If above new business will do so than this will be easier for
them to deal with complexity of market and environment.
Marketing mix
Service: Mobile car wash offer best kind of exemplary car washing services to their
customers.
Pricing strategy: Price penetration business strategy is applying by Mobile car washlimited
to attract their different class of business customers.
Promotional tool: Mobile car wash build awareness regarding their organization use digital
marketing promotion tool they also use television advertisement to promote their
business.
Place: This organization engaged in providing business services from London (Coulibaly,
Erbao, and Mekongcho, 2018).
Position
Mobile car wash aim to get the position of premier hand, auto car washing services provider
in London. They can attain their goal of placing by leveraging their reasonable edge.
Control
Mobile car wash use Six Sigma and tools of performance management for manage and
control marketing plan operations.
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Operational Plan: This plan is formulating to define clear picture of how
organization for run and operate their business operations which required of each business
resources.
Operational Plan
Aim
Focusing on providing best quality of washing car facilitates. Main objective of this
organization is to effectively focus on offering car washing quality through which they
can maintain the overall cost of offering services.
Resource
Washing system, Blowers, Vacuums, Brushes Wear system, labour, place for work.
Time required
For washing luxurious car, it took 5 to 6 hour for its servicing (Schmitz, Urbano, Dandolini,,
de Souza and Guerrero, 2017).
Quality standard
Quality for water hardness, Silica, total dissolve.
Desired outcomes
Achieved quality of serving 20 to 25 cars by maintaining quality car washing services.
Control
For controlling cost of maintaining and running business operations Mobile car washLimited
use Six Sigma , Pereto Chart, Scatter diagram.
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