MGT723 Research Proposal: Carbon Disclosure and Stakeholder Influence

This research proposal, prepared for MGT723, investigates the impact of stakeholder theory on corporate carbon emission disclosure. The study examines the influence of stakeholders, including consumers, on organizations' decisions to report carbon emissions and integrate climate change policies. It utilizes a descriptive research design and secondary data from the Carbon Disclosure Project (CDP) survey, analyzing 80 organizations. The research explores the relationship between climate change policy, financial implications, and voluntary disclosure levels, using both descriptive and inferential statistical analysis. The proposal outlines a conceptual model, hypotheses, and proxy measures, aiming to determine how stakeholder pressure, particularly from consumers, affects firms' carbon reporting behavior and whether financial gains influence emission reporting. The study acknowledges potential limitations, such as self-reporting bias and the exclusion of external factors, while seeking to understand the factors influencing carbon disclosure practices.

MGT723 Research Project
Semester 2 2018
Assessment Task 1: Research Proposal
Student Name: XXX
Draft Research Question: XXX
Title: XXX
Submission Date: XXX
Acknowledgement:
I certify that I have carefully reviewed the university’s academic misconduct policy. I understand that
the source of ideas must be referenced and that quotation marks and a reference are required when
directly quoting anyone else’s words.

Literature Review - Summary
Motivation:
Industrial contribution to activities that have fuelled this fast change in ecological
conditions leading to catastrophic implications for the future generations have been since
then widely discussed and addressed across all spheres. Industrial role in curbing climate
change is therefore pose to be one of the prime challenges today (Liesen et al. 2015). Taking
into cognizance the social awareness as well as the real threat to the future implications,
companies have been drawing up strategic policies that work to curb activities which are
identified as the sources of the problem and committing to report on their activities as
checks to such behaviour (Bebbington and Larrinaga 2014). Greenhouse and carbon
emission are one of the main information that many organizations are expected and
encouraged to disclose as per of the carbon disclosure project (CDP). This is done with the
motivation to reveal the strategies and commitment of the firms to reduce their carbon
output which is one of the main avenues by which industries have affected climate (Hahn,
Reimsbach and Schiemann 2015). However not all the organizations have come on board
yet and the impact is yet to be significant. It is of interest to understand just what drives an
organization to commit to the cause to curb climate change. Stakeholder theory in this case
is a viable option. Stakeholders are those with whom organizations have aligned interests.
Influence of these groups can thus be expected to have an impact on organizational policies.
Theory
Stakeholder theory deals with the ethical aspect of the managerial division of a
business or any other organization. It is a conceptual frame work for policy making that
takes into account the moral accountability of the organization and its management (R
Edward freeman). According to stakeholder view, an organization’s strategy ought to
integrate with the market-based view and the resource-based view, a degree of socio-
political caution (Hörisch, Freeman and Schaltegger 2014). According to the normative
theory of identifying stakeholders, any person or a group of people or another organisation
who may or may not be an internal member of the organization with whom the
organization’s interest ally is a stakeholder. They include consumers, shareholders as well
as competitors and partners. The first people who come to mind when considering who
holds the stakes at an organization are the shareholders. However beside the obvious,
stakeholders include all whose actions and contributions influence company performance,
like employees, customers and business associates other than shareholders (Bridoux and
Stoelhorst 2014). These people hold the position to continuously challenge the organisation
in how they manage and allocate their resources thus influencing their operational policies
(Herold, Lee and Gunarathne 2018). The stakeholder salience theory speaks about how
stakeholders influence the management in their decision making process. They argue that
stakeholders such as the consumers, shareholders as well as competitors and partners who
may build pressure on certain issues could influence management to come up with the
disclosure data as a testament to their commitment (de Aguiar and Bebbington 2014). This
can be attributed to the fact that this issues touches all of society including the stakeholders
and the rising concern about climate change and the perceived accountability of the
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organizations by the stakeholders places certain expectations from stakeholders onto the
company. The organization in response to these expectations would give first priority to its
stakeholders and align their operational strategy along the interest of the stakeholders
(Herold, Lee, and Gunarathne 2018). Given the power that they hold on the company, the
stakeholders are in a position to put pressure to respond to their concerns by means of
environmental and social disclosure and this is supported by empirical evidence (Liesen et
al. 2015). Stakeholders thus have a key role to play in how the organization performs or
commits to perform on enforcing carbon friendly policies through their decisions and
reporting.
Stakeholder research is hence a significant aspect in business management studies. An
understanding of who the stakeholders of the firm are can help in giving insight about what
drives the organization and how they would act in various situations (Hörisch, Freeman and
Schaltegger 2014). The primary objective of the research methodology is then to identify
who the stakeholders are and the direction and magnitude of their influence on the many
levels of organizational activity. Environment disclosure is one of the most popular areas
that seems to have been benefitted by the influence of stakeholders and thus serve as a
validation of the stakeholder theory as a conceptual framework (Weber et al. 2016).
A number of literature is available which address the connection between carbon
disclosure and environmental impact. However none of those have been seen to be
consistent. Again, existing research, notable among which is Schreck and Raithel (2018)
shows that firms commit to reporting on emissions out of the belief that by doing so they
would establish image as environmentally conscious and therefore cater to the growing
environmentally conscious consumers in the market. Again, as per the Voluntary disclosure
theory, it is asserted that firms which are superior in terms of performance are more likely
to be aligned with environmental disclosure and thus this can form a basis to differentiate
the superior firms from the inferior ones (Birchall, Murphy and Milne 2015). Liesen (2015)
again showed that stakeholders have a significant impact on carbon disclosures of
organizations in Europe. Hence all these elements may be of significance when considering
the carbon disclosure by an organization. This study in particular makes use of stakeholder
theory and statistical data analysis to explore the problem using empirical research.
The study here then takes as the variable of interest the attribute of a company to
engage in voluntary disclosure as its relevance was explored by Lee, Park and Klassen
(2015). The integration of climate change in the firm’s policies is taken as a predictor or
independent variable (Weber et al. 2016). Additionally the analysis uses stakeholder
research to identify the factors that may influence carbon disclosure, that is, whether the
consumers as stakeholders in the firm have a hand in influencing firm’s disclosure
policies(Lee, Park, and Klassen 2015). A firm which feels obligated to cater to the growing
demand for environmental friendly policies from consumers would be able to capture
market advantage better than one which chooses to remain oblivious and this would
naturally lead to financial implications given the impact on its market. This factor is then
taken as control variables to the model. The following section shows the conceptual model
of the study. The control variable for this case focuses on the market pressures from
consumers that is experienced by the firms and how they may interact with the size of the
firm in how it responds to the carbon disclosure project objectives and its ensuing
performance.
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Conceptual Model:
The following figure shows the conceptual model for the study. The IV is the independent
variable which is the indicator of inclusion of climate change policy by the company, the CV is the
control variable which is the indicator of whether company believes carbon emission report to have
financial implication or not and DV is the dependent variables which is the carbon disclosure level.
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IV: Climate
Change Policy
(No/Yes)
CV: Carbon
emission report has
financial implication
DV: Voluntary
Disclosure

Hypothesis
H1: Financial gain on account of being market leader influences organization’s carbon
emission reporting.
H2: An organization that takes into account climate change into its business strategies
has lower reported carbon emissions.
Proxy Measures for Theoretical Constructs
Theoretical
Construct
Proxy measure (From CDP
survey provided)
Dependent (DV) and
Independent (IV). Control
Variable (CV), Mediating
Variable (MeV) or
Moderating Variable
(MoV). In a sentence
explain why it is a DV, IV,
CV, MeV or MoV
Measurement
Scale:
Nominal,
Ordinal, or
Scale (Ratio)
Voluntary carbon
Disclosure level
total revenue - Intensity figure
in metric tonnes of CO2
emissions per unit
DV because the topic under
study is carbon emissions
Ordinal or
ratio Scale
Integration of
Climate change in
policy
Yes or No(2 levels)
IV because carbon emission
of a company may depend
on their attitude towards
climate change
Ordinal Scale
Financial
Implication is
present or not
Presence of potential financial
implications of the
opportunity
CV because a company
which feels it will be
benefitted financially by
abiding by reporting policy
will follow through
Nominal
Research Method:
The study collects data from the carbon disclosure project survey that is available in CDP’s
website. The dataset is therefore secondary. The study proposes to consider 80 out of 5000
organizations who have taken part in the disclosure survey. The idea is to use the responses of these
80 companies as a basis for research. The study shall follow a descriptive study design. The study
shall make use of the disclosure percentages and whether climate change has been integrated into
their strategy or not and why not and the perception of pressure from consumers that the firm may
have with respect to its market performance. The analysis will involve descriptive analysis as well as
inferential statistical analysis of the data and seek to establish which factors have an impact on
disclosure as well as how.
The objective approach to the analysis will allow us a measurable view into how the
independent variable is affecting the dependent variable. This way it would also be possible to
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measure any possible errors in the assumptions. The concern involved in this approach is the validity
of the data. Since the companies have self-reported these statistics, it is speculated that the
performance and disclosure might be biased in favour of the company. Also there may be countless
other factors which are not being addressed in the model which cannot be easily measured such as
external social and political influences.
Overall it is expected that by the end of the survey the question that whether a company
which is larger in size is more likely to readily disclose their carbon emissions or not and whether a
company which actively includes climate change in its strategy model is likely to cause more
emissions or not could be answered.
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Reference
Bebbington, J. and Larrinaga, C., 2014. Accounting and sustainable development: An
exploration. Accounting, Organizations and Society, 39(6), pp.395-413.
Birchall, S.J., Murphy, M. and Milne, M.J., 2015. Evolution of the New Zealand Voluntary
Carbon Market: An analysis of CarboNZero client disclosures. Social and Environmental
Accountability Journal, 35(3), pp.142-156.
Bridoux, F. and Stoelhorst, J.W., 2014. Microfoundations for stakeholder theory: Managing
stakeholders with heterogeneous motives. Strategic Management Journal, 35(1), pp.107-
125.
de Aguiar, T.R.S. and Bebbington, J., 2014, December. Disclosure on climate change:
Analysing the UK ETS effects. In Accounting forum (Vol. 38, No. 4, pp. 227-240). Elsevier.
Hahn, R., Reimsbach, D. and Schiemann, F., 2015. Organizations, climate change, and
transparency: Reviewing the literature on carbon disclosure. Organization &
Environment, 28(1), pp.80-102.
Herold, D.M., Lee, K.H. and Gunarathne, N., 2018, May. Carbon accounting in the global
logistics industry: Categorising institutional and stakeholder pressures on carbon disclosure
strategies. In 22nd EMAN Conference. Social Responsibility and Sustainability Accounting-
Key Corporate Performance Drivers and Measures.
Hörisch, J., Freeman, R.E. and Schaltegger, S., 2014. Applying stakeholder theory in
sustainability management: Links, similarities, dissimilarities, and a conceptual
framework. Organization & Environment, 27(4), pp.328-346.
Lee, S.Y., Park, Y.S. and Klassen, R.D., 2015. Market responses to firms' voluntary climate
change information disclosure and carbon communication. Corporate Social Responsibility
and Environmental Management, 22(1), pp.1-12.
Liesen, A., Hoepner, A.G., Patten, D.M. and Figge, F., 2015. Does stakeholder pressure
influence corporate GHG emissions reporting? Empirical evidence from Europe. Accounting,
Auditing & Accountability Journal, 28(7), pp.1047-1074.
Schreck, P. and Raithel, S., 2018. Corporate social performance, firm size, and organizational
visibility: distinct and joint effects on voluntary sustainability reporting. Business &
Society, 57(4), pp.742-778.
Weber, G., Schiemann, F., Guenther, T. and Guenther, E., 2016. Stakeholder Relevance for
Reporting: Explanatory Factors of Carbon Disclosure.
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