Cardiff Tourism: Motivation, Globalisation, and Outcomes Report

This report provides a comprehensive analysis of Cardiff's tourism industry, examining its significance within the business environment and its economic dimensions. It delves into the roles of various stakeholders, including customers, suppliers, shareholders, employees, and competitors, and their impact on the industry's operations. The report further explores the economic forces at play, highlighting Cardiff tourism's contribution to foreign currency earnings, its role in supporting transnational corporations, and its impact on disposable income and employment generation. Additionally, it investigates the motivational factors driving tourist visits to Cardiff, the evolution of demand, and the influence of globalisation on the tourism sector, discussing potential outcomes and key drivers. The report emphasizes Cardiff's natural environment, sports activities, and the friendliness of its people as key attractions, contributing to the city's appeal as a tourist destination.