Developing a Supply Chain & Logistics Solution for Cardinale-MAN203

This report analyzes Cardinale's strategic approach to selling products through Amazon by developing an effective supply chain model. The proposed model includes creating an Amazon online store, listing products with high-quality catalogs, and leveraging Amazon's sponsored products for advertising. It also covers the process from raw material procurement to manufacturing and distribution, utilizing Amazon's fulfillment services and collection centers to optimize delivery and reduce transportation costs. The payment process involves initial payments upon ordering and final payments upon product receipt, with Amazon handling customer service and complaints. This comprehensive strategy aims to enhance Cardinale's market reach and customer satisfaction through efficient supply chain management.

Logistics and Supply Chain Management
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Based on the case study, it is quite apparent that there is need to ascertain the best process
of selling the products made by Cardinale using the best model of the supply chain. In order for
the company or business to sell its products using Amazon, then there is need to first of all create
an online store account with Amazon. That apart, the first stage will also comprise of getting all
the raw materials that will be required to make the products from the suppliers (Monczka et al,
2015). Among some other actions, Cardinale will thus have to list the products that it sells on the
Amazon website. In addition to that Cardinale Company will need to create a high quality
catalogue that will be supported and be advertised on the Amazon Sponsored products. The
second stage will comprise of receiving the materials from the suppliers into the manufacturing
process in which the raw materials will ultimately be converted into the various products by the
company. The third process will involve the distribution of the products from the manufacturer
to the various wholesale and retail entities. From the retail and wholesaling agents, the products
ultimately reach the final consumer of the products.
The use of the Amazon link will be quite beneficial for the company because it will
enable the customers to see the products before they make a decision to buy them. This will
ultimately make potential customers to place their orders online and request for the products. The
Amazon group will be tasked with the responsibility of ensuring the movement of the products
from the manufacturer right to the consumer using different shipping mechanisms that will suit
the needs of the customers (Stevens & Johnson, 2016). The Amazon group will also be tasked
with the responsibility of setting up different collection centres where the customers can pick up
the products that they ordered on the Amazon link (Services.amazon.com.au, 2018). This will be
quite advantageous for Cardinale because it will enable the company to save on the
transportation charges of delivering its products to different customers located in different

regions. Payments can be made two times, the first one on ordering the products and the last
payment when the final product has been received by the customer. Amazon will usually deduct
a small fraction for making each and every transaction become successful (Varoutsa & Scapens,
2015). The company will also have a portal on the Amazon link where it ensures that each and
every customer concern and complaint is handled within the shortest time possible.
References

Monczka, R.M., Handfield, R.B., Giunipero, L.C. and Patterson, J.L., 2015. Purchasing and
supply chain management. Cengage Learning.
Services.amazon.com.au. (2018). Amazon.com.au: Getting Started with Selling Services on
Amazon. [online] Available at: https://services.amazon.com.au/services/sell-on-amazon/how-it-
works.html?ref=as_au_en_header_howitworks [Accessed 30 May 2018].
Stevens, G.C. and Johnson, M., 2016. Integrating the supply chain… 25 years on. International
Journal of Physical Distribution & Logistics Management, 46(1), pp.19-42.
Varoutsa, E. and Scapens, R.W., 2015. The governance of inter-organisational relationships
during different supply chain maturity phases. Industrial Marketing Management, 46, pp.68-82.