Internship Report: HRM at Care Direct

This internship report provides a comprehensive analysis of human resource management (HRM) practices at Care Direct, a healthcare recruitment service. The report begins by establishing the importance of HRM in today's competitive business environment, emphasizing the shift from viewing employees as mere costs to recognizing them as valuable assets. It then delves into the staffing framework of HRM, outlining key elements such as recruitment and selection, orientation, staff development, performance appraisal, separation, and supervision. The report thoroughly examines the concepts of recruitment and selection, highlighting their crucial role in organizational effectiveness and competitiveness. A detailed analysis of Care Direct's HRM process follows, including its human resource planning, job analysis, job description, and job specification methods. The report then focuses on Care Direct's recruitment and selection strategies, categorizing them into internal (job posting, promotional transfers, employee referrals, and database) and external (media sources, employment agencies, and medical graduates) approaches. The selection process at Care Direct is also detailed, covering testing, information gathering, and interviewing techniques. Finally, the report concludes by summarizing the findings and emphasizing the importance of effective HRM practices in achieving business objectives and fostering strong client relationships.

INTERNSHIP REPORT

TABLE OF CONTENTS
INDIVIDUAL REPORT.................................................................................................................1
INTRODUCTION...........................................................................................................................1
Staffing framework of HRM..................................................................................................2
Concept of recruitment and selection.....................................................................................5
Human resource management for Care Direct.......................................................................6
Recruitment and selection in Care direct................................................................................9
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INDIVIDUAL REPORT
INTRODUCTION
Human resource management is one of the crucial and most significant parts of the
business unit. Business operations have changed its efficiency widely in the present time frame.
Historical timeline effectively represents developing employee significance in companies and
impact of the same on strategic business operations (Singh, 2008). The industrial revolution era
is focused on mass production where employees were the resources of business and treated as
cost elements. The production era which followed the industrial revolution also focused on
production and sales aspects thus neglecting employee contribution. Country was filled with
manufacturing companies at that time. After that, the service industry era came. It focused on
providing wide services to the consumers to create a significant impact on the organizational
demand (Wilson, 2007). Employees of business were considered as the assets and thus, effective
strategies were developed to motivate and retain them.
Minniti, (2008) analyzed the present era to be a conceptual era where employees are the
key organizational resource. It has been assessed that the contribution of employees in
organizational operations through innovative ideas and adapting changes has helped businesses
in developing a competitive edge in the economy. Hence, companies operating at every level are
focusing on developing effective HR strategies to attain profitable results in the nation
(Patterson, Ferguson and Thomas, 2008). Present study will focus on analyzing the theoretical
and practical aspects of HR operations and the significance of recruitment and selection process
for the business unit. The study will examine the significance of the process of business and
associated framework with the same. Recruitment and selection process of Care Direct will also
be analyzed to attain effective and well developed business outcomes for company.
1

Staffing framework of HRM
The ability to maintain organizational fit in the market is evaluated and assessed by
integrating staffing, recruitment and retention practices in the market.
Illustration 1: Strategic business fit
(Source: Frimousse and et.al., 2012)
The above figure clearly reflects that in the present era, strategic business fit is attained
by managing the balance between organizational objectives, individual needs and job analysis.
Mentioned practices help the firm in attaining well developed staffing objectives which focuses
on employee productivity, commitment and satisfaction in company (Frimousse and et.al., 2012).
The process of recruitment and selection plays a significant role for the same. It helps the
organization in attaining skilled team of employees to attain business objectives and manage the
job demands as well.
2

Illustration 2: Integrated staffing practices
Staffing practices are the significant part of business operations. It helps companies in
attaining effective and well developed results for the units by managing organizational efficiency
and competency. Strategic HRM approaches in the present era focuses on developing integrated
practices for the business which results in attaining effective and favourable results in the market
(Cascio and Aguinis, 2008). The integrated staffing model helps in analysing the needs and
demands in the market and in attaining well developed results for company. Key elements of the
model are: Recruitment and selection: This is one of the most significant staffing functions for the
business unit. It helps organization in attaining competitive and talented team of
employees who develop an effective base for performance in the firm (Minniti, 2008).
Core focus of this staffing function is to attain right person for the right job in the
business unit.
3

 Orientation: This function of company focuses on introducing employees with the
business operations and functional efficiency. This strategy helps firm in attaining
effective approach to assess the employee’s expectations and helping the enterprise in
developing favourable outcomes for the same (Wilson, 2007). Orientation is the stage
which helps in creating a foundation for employee learning and development. Staff development: This staffing function focuses on training and developing the
employees to attain business objective and evaluate the performance of company in a
well organised manner. Performance appraisal: This function of company focuses on retaining the employees of
firm by effectively analyzing their performance and contribution in attaining results of
business accordingly. The integrated staffing functions focuses on developing well
defined measures of performance appraisal for the business which helps in increasing the
level of employee motivation and growth aspects in this highly competitive market. Separation: This is a new and most effective aspect of staffing and human resource
management function in a firm (Singh, 2008). The stated function helps in identifying the
business unit effective measures which affects the employee’s performance and results in
their attrition. This element provides company an opportunity for continuous
development and growth in the market.
 Supervision: All the above mentioned functions of staffing are integrated with effective
supervision and close monitoring in company. This helps the business unit in achieving
the final outcomes of business which leads to growth and success in the economy.
Hence, the above analysis helps in assessing that the growth and development aspects of
company are closely related to staffing. The integrated staffing approach is a strategic function
4

for modern business units which help companies in attaining favourable results and effective
outcomes.
Concept of recruitment and selection
Recruitment and selection is the central activity of HRM which focuses on attaining right
person for the right job. Cascio and Aguinis, (2008) stated in a research that contribution of
recruitment and selection process in business is high as it helps in being resourceful and
competitive in the economy. Recruitment is the process of generating pool of capable employees
to apply for employment in an organization while selection is the process of selecting eligible
applicant for attaining final results of business. Process of recruitment and selection helps in
planning, organizing and evaluating the needs of company (Minniti, 2008). It focuses on
analyzing effective means of seeking key resources of the firm and strategies implemented to
attain favourable results for its growth and success.
Hammond, Keeney and Raiffa, (2015) stated in the findings that the process of
recruitment and selection is significant for growth and development of the company. It critically
analyzes the needs and requirements of business. It has also been evaluated that the cost of
recruitment, selection and employee development is significantly high hence, the process of
recruitment and selection helps a business unit in attaining effective and favourable results for
the growth and development of the company (Han and et.al., 2013). The process of recruitment
and selection plays a significant role in shaping the organizational effectiveness and performance
of business thus attaining well developed results for the organizational development.
Human resource management for Care Direct
Human resource management is one of the most crucial and significant functions of a
firm as it help in generating funds and achieving results. The impact of stated operations is high
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on the overall business outcomes. Medical care in the recent era is a dynamic industry and is
significantly developing in the market. Increasing health inequalities and changing demands of
people help the firms to enhance its service range to efficiently meet the needs and demands of
patients and public at large. Health care industry is dynamic and sensitive (Hafeez and Aburawi,
2013). Professionals and trained staff with qualified health care degrees are required to meet the
rising demand. Care direct is a professional heath care service recruitment service which recruits
medical professional for clients with medical needs and health care issues to provide a healthy
living environment in the country (Longenecker and Fink, 2013). Business unit has a well
developed human resource process to integrate the business objectives with individual client
need to attain growth in the market.
6

Human resource management process for business unit is simple and well developed. The
Organization has adopted an integrated system of human resource management for attaining
objectives and offer high standard services in the market. The human resource model for
business focuses on analyzing the objectives at the very initial stage. In order to attain the goals,
effective planning and management is required by the business unit. Human resource planning is
a well defined measure adopted by company to grow and develop the organization (Holbeche,
2008). Here, business unit assesses the need of staff to attain the objectives in an effectual
manner. Company analyses the current need of staff for business in order to attain the strategic
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Illustration 3: Human resource management
(Source: Holbeche, 2008)

purpose. HR planning focuses on linking the strategic plan of business with HR function to
stabilize the operations.
HR planning actions for business is affectively attained by undertaking job analysis
measure for the unit. Under this process, company closely analyzes job duties and requirements
(Timming, 2011). This process demands the firm to closely investigate the roles and
responsibilities of unit and attain effective and well developed results for the growth and
development of business unit. This creates a significant impact on the effectiveness of business.
Also a clear and well defined means of job goals are defined by the business unit. Prior to job
analysis the job analysis and job specification tools are used for attaining well defined business
objectives for rise in productivity. These tools help the company in efficiently communicating
the business needs and demands and create an effective impact on the business development
aspects in the market (Kitchen, 2013). Job description is a tool which is used to effectively define
and manage the roles and responsibilities of the business unit and to create a significant impact
on growth of firm. However, job specification communicates the specified demand of business
units in terms of qualification, experience and skills. This helps in minimizing the overflow of
applicants and refines the process of screening and selection of candidates for company. The
overall process of HRM developed an effective base for recruitment activities of the firm. The
mentioned process helps Care direct in effective planning which strengthens the process of
recruitment and selection for the business unit.
Recruitment and selection in Care direct
The process of recruitment and selection is well structured for Care Direct which has
helped the firm in attaining business objectives in a well defined manner. This process proves to
be very helpful for the growth and development of organization.
8

Recruitment
The process HR planning helps business unit in attaining a detailed plan regarding
demand and availability of employees for the business along with the skills and attributes
required for them. The process of recruitment seeks right employee for the right job (Minniti,
2014). Major goal of recruitment process for the business unit is to attract competitive employees
and encourage unqualified employees to self select themselves out. The recruitment process
adopted by Care Direct is well structured and planned which helps the business unit in seeking
qualified medical employees to build positive relations with clients in the market.
The process of recruitment in Care Direct is planned while analyzing the needs and
demands of the needs of the company. Measures of recruitment adopted by business include: Internal recruitment: This strategy focuses on attaining staff through internal sources or
from company itself. This process is helpful for the business unit as it helps the firm in
9
Illustration 4: Recruitment measures
(Source: Trethewy and Atkinson, 2013)

saving time and cost of employee recruitment (Dezdar and Sulaiman, 2015). For internal
recruitment, Care Direct adopts the following stated measures:◦ Job posting: This strategy is one where Care Direct informs employees about the job
opening to encourage them from within the business. This was used when vacancies
for superior position were attained. The trained and existing employees saved cost
and time of training and development for employees.◦ Promotional transfers: This measure is the one where company analyses the
capabilities of employees and provide them the opportunity of growth in by grabbing
the chance of getting selected on the vacant position (Eagly, Johannesen-Schmidt and
Van Engen, 2013). This helps in enhancing employee’s performance and developing
well defined means of working.◦ Employee referrals and database: This strategy helps the business unit in creating an
effectual measure of recruiting people on the basis of employee references or
analyzing internal databases for past applicants. This helps in attaining qualified and
trained team of employees without searching through external recruitment process. External recruitment: This process is the common and most effective measure adopted
by business unit to attain a diverse and competitive pool of talent for the business. It is a
time consuming and costly measure. However, it helped the firm in attaining efficient
team of employees (Greene and Kirton, 2014). Strategies adopted for the same by Care
Direct were:◦ Media sources: Care Direct was in regular need of qualified and trained team of
employees for the business unit. In order to attain the stated objective of company,
media sources such as print media postings, digital advertisements, national
10

newspaper posting and online postings were used which helped in attaining pool of
talent for the business.◦ Employment agencies: Networking with employment agencies and posting demand
with them helped the business unit in attaining qualifies team of employees (Lewis,
2013). Company posted job description and job specification to the stated business
hence, effective results were attained by the business.◦ Medical graduates: Campus recruitment was another effective measure where
qualified fresh medical graduates were hired by business for the available vacancies
in company thus, balancing the demand and supply of candidates in the organization.
Selection
Selection process deals with the decision making procedure for the unit where final
decisions regarding hire or no hire is evaluated by the firm. It focuses on choosing competitive
and qualified employees for company to fill the vacant position for the business unit. The stated
measure helps in making business resourceful and competitive in the market (Kotey and
Sheridan, 2014).
Selection process in Care Direct adopted the following strategies to hire and attain an
efficient employee for the business.
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The selection process for Care Direct was well defined and undertook structured
measures to attain effective growth measures for the business. The stages of selection process of
company included: Testing: Organization focused on hiring trained and qualified team of medical employees
for business. In order to accomplish the stated objective of business, extensive election
process was adopted by the firm. Different types of tests conducted helped the firm in
determining the potential of the applicants and analyzing their skills and aptitude for
business growth and development. Care Direct undertook personality tests, cognitive
ability test and aptitude test from the employees. This helped company in basic screening
on the basis of standard skills and aptitudes required in the employees for working at
specific positions (Trethewy and Atkinson, 2013). It helped in analyzing the potential of
employees on the basis of their intelligence, knowledge about medical science and
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Illustration 5: Methods of selection
(Source: Kotey and Sheridan, 2014)

emotional stability. This helped the business unit in creating a wide and effective impact
on the selection process of the firm. Gathering information: This step of the process is focused on gathering information from
employees to check validity and reliability of information provided by the employees.
For collecting information, company evaluates the resumes, application form and
references of employees (Minniti, 2008). This helps in attaining internal business
information for the employees and developing effective means of growth aspects for the
business. The employees with experience were checked on the basis of their references.
Organization contacted the past employer for the applicants in order to attain a clear and
well developed means of growth aspect for the business. However, the fresher were
analyzed based on their application forms and grades attained in the college (Hammond,
Keeney and Raiffa, 2015). The relevant information regarding attitude and credibility of
employees helps company in delivering an effective growth aspects for the business.
 Interviewing: The final process of selection is employee interview. In this stage,
employers or their representatives develop make direct interaction with employees to
have detailed information about them and their skills. Care Direct adopted structured,
unstructured and telephonic interview method to attain reliable employee information.
This helped business unit in analyzing the confidence and actual business outcomes for
the company (Cascio and Aguinis, 2008.).
Hence, recruitment and selection process is crucial for the growth and development of business.
It helps the firm in attaining an efficient team of employees which helped business in developing
its internal strength.
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CONCLUSION
As per the above report, it can be concluded that business objective for companies in the
present competitive era is to manage the profitability along with staying competitive. Employees
have a significant contribution for the same. Every industry in the present economy focuses on
attaining skilled and talented team of employees for managing the organizational efficiency and
growth in the market. It helps company in developing a road map for attaining well defined
business objectives and strategies for the business unit. The analysis of business objectives
helped Care Direct in making an effective platform for analyzing HR needs and demands for the
business. The business objective of the company is to foster a strong relationship with clients by
providing professional team of care coordinators and ensuring to seek the right caregiver for each
client.
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