Business Plan: Integrated Care Home for Elderly and Young Children

This project outlines a business plan for a social venture focused on an integrated care home designed to cater to both the elderly and young children. The introduction highlights the increasing loneliness of the elderly in Egypt and the need for alternative care solutions. The business aims to create a unique environment where a care home for senior citizens is combined with a daycare facility for babies and toddlers. The plan details the customer segments, value proposition (offering intergenerational interaction), channels, revenue streams (fees from elderly residents and daycare), key resources, activities (caregiving, meals, activities), partnerships (workshops, medical checkups), and costs. The conclusion emphasizes the innovative nature of the venture, promoting interaction between generations, and providing a valuable service to the community. The business plan also includes references to support the proposed ideas. The business model canvas is used to present the core components of the business and to clearly define the target customers, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

CARE FOR ELDERLY AND
YOUNG

INTRODUCTION
 The life is getting fast in Egypt and so has been
the life of old and elderly people lonely.
 Most of them opt for old age home but there
also they are all alone as they miss he presence
of youngsters in their life
 The social venture will strive to provide for care
home where the day care for babies and elderly
people will be housed in one unit.

CUSTOMER SEGMENTS
 The venture involves customers who are
senior citizens looking for old age home
 The venture will also house a day care facility
for working mothers and cater to babies and
toddlers.

VALUE PROPOSITION
 Offering innovative solution of keeping the elderly engaged with the young children
around them
 Alternatively, the children who are in the day care will get the guidance and warmth
of the senior citizens which they are missing at their place
 The business also provides relief to those people who are not able to take care of
the elderly parents, and working parents who are bound with their duties.

CHANNELS & CUSTOMER
RELATIONSHIPS
 Since the business is not selling any goods but offering services, there are no channel for
sale.
 The business will inform the people about their venture through newspapers, distribution
of pamphlets in schools and offices.
 They would also advertise about their innovative care home through the television and
billboards around the city.

REVENUE STREAMS
 The revenue of the business would come from the money coming
from the family of elderly people who will be financing for their stay
 Additionally, even the day care would be getting money from the care
and lodging of the young children.

KEY RESOURCES
 Capital for financing the infrastructure of the
care home.
 Efficient and skilled staffs to take care of the
elderly people and young children
 Various furniture and fixtures for the care
home
 Play area for kids
 Small lawn for elderly people to sit around

KEY ACTIVITIES
 Taking care of elderly and providing for the meal and
medication on time
 Ensuring they go for walks and take bath daily
 Babies are looked after well and provided food

KEY PARTNERSHIPS
 Tie ups with various organisations to conduct
workshops and recreational activities for the senior
citizens occasionally
 Doctors who would come to check the elderly people
on regular basis and also look after the needs of the
young children

COSTS
 Cost for buying or renting put a property for the care home
 Financing the furniture and fixture
 The expenses incurred in providing the facility to the elderly and young population
 The electricity and other maintenance related expenses
 Salaries and wages for the various staffs and experts who take care of the inhabitants
and also those in the administrative jobs

CONCLUSION
 The social venture would be an innovative solution to take care of the elderly and
babies and toddlers
 Further, the business would also attempt in making their lives more interesting by
killing their boredom
 The amalgamation of the elderly people and young population of the society will
strive to provide for value addition for the population
 The elderly would enjoy the cheerful children around them while the youngsters
would cherish the love and warmth they got back

REFERENCES
 Parker, Clifton B. "Bringing Old And Young Together Benefits Both | Stanford News."
Stanford News. N.p., 2016. Web. 9 May 2019.
 "Residential Care Home Criteria." Laterlife.com. N.p., 2019. Web. 9 May 2019.
 "Activities For Seniors | Fun Things To Do." Sageminder.com. N.p., 2019. Web. 9 May
2019.
 "Paying For Care And What Care-Home Fees Cost." Payingforcare.org. N.p., 2019.
Web. 9 May 2019.