Care & Share: Detailed Business Plan for Online Kids' Platform

This assignment presents a comprehensive business plan for Care & Share, an online platform designed to cater to the needs of parents seeking information, products, and a community. The plan encompasses several key aspects including a unique selling proposition that emphasizes the platform's desirability and efficiency compared to competitors, leveraging AI-based recommendations and unfair advantages in cost-effectiveness. It also details the barriers to entry, go-to-market strategy including distribution channels, strategic partnerships with suppliers and digital agencies, and the use of special expertise in the form of medical professionals. The plan outlines IP protection measures, key strategic partnerships, a two-year action plan with milestones, customer development funnel, key performance indicators (KPIs), and break-even analysis. The business model combines an online store, marketplace, and information hub. The document includes market analysis, value proposition, and consumer insights. The assignment includes a bibliography citing relevant business model research.

UNIQUE SELLING PROPOSITION
Competitive advantages:
• The entity's products or services should be desirable to the customers than that of any other rival.
• The product should have the ability in producing something more efficient than the rival, which leads to greater profit margins.
Unfair advantages:
 It does have goof comparing with the cost.
 It does have the recommendations that has been the engine based on the AI.
Barriers to entry for new players:
 The barriers for any start up is quite natural as it can be created by government, or through the rival firms.
 The barrier to entry does have some benefit to the existing firms as they can protect revenue and profits.

GO-TO-MARKET STRATEGY
Distribution channels: A distribution channel is usually known as placement, is part of a
company's marketing strategy, which includes the product, promotion, and price.
Strategic partners: The partners that are there are suppliers, digital agencies, social media.
Special expertise: These are the doctors that are on the fields for help.
IP protection: These are not just the online stores, it does provide great information about health
care for kids.
Key strategic partnerships: Main partnerships are with the software developer and agencies that
do deliveries.

MILESTONES
Timeline: It is a two year action plan.
Launch: It will be launched after its completion.
Customer development funnel: There the al, the queries of customer will be taken care of.
KPIs (Customer conversion rate, monthly revenue, etc.): The revenue will be dependent upon the
number of patients those who are coming to take the facilities. It is important to understand the
awareness, familiarity, consideration, active and activation.
Break even point: In the initial year there is low expectation of profit and after some year it will
increase.

BIBLIOGRAPHY
Massa, L., Tucci, C.L. and Afuah, A., 2017. A critical assessment of business
model research. Academy of Management Annals, 11(1), pp.73-104.
Linder, M. and Williander, M., 2017. Circular business model innovation:
inherent uncertainties. Business strategy and the environment, 26(2), pp.182-
196.

THANK YOU