Careem Parking Lot Service: Investigating Target Market & Intentions

This report investigates the target market and buying intentions for Careem's new "Parking Lot" service, which aims to provide offline access to Careem cabs in densely populated areas and places of attraction. The service targets business professionals, families, individuals without vehicles, and those without consistent internet access. By establishing parking lots, Careem intends to increase convenience, reliability, and accessibility for customers. The target market includes people attending nightlife scenes, sporting events, and other large gatherings. The report highlights benefits such as increased sales from customers who cannot use the app, readily available taxis for urgent needs, and accessibility for different age groups. Furthermore, the expansion of parking lot services is expected to create employment opportunities and raise awareness of Careem's services, ultimately improving living standards and advertising the brand to a broader audience. The conclusion emphasizes the advantages of locating parking lots in high-traffic areas, ensuring taxi services are available even without phones or internet connectivity.

Running Head: MARKETING 1
Marketing
Tutor
Student
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MARKETING 2
Purpose statement: This is a report of investigation of a target market and the buying
intentions of customers in Careem Parking Lot service. This service is believed to provide
efficiency to customers in ordering their daily private transportation around the cities in Careem
transportation Network Company.
Thesis statement: The goal of this report is to analyze how the customers will take the new
service of accessing Careem cabs services offline without necessarily logging into Careem
application.
Background information of the study: Locating the Parking Lot services in densely populated
places like cities and places of attraction, will positively influence Careem Company operations
due to a wider market (Cooper, et al., 2016). Moreover, this will be beneficial to Careem
Customers’ as they will easily access transportation services without necessarily using their
phones to order rides. The service will also save customers time as they will not have to wait for
their ordered cabs to find them.
The target market: Locating Careem Company Parking lots services at the cities and places of
attraction will expose the company to all type of people; the business professionals, families with
kids and anyone who does not own or is unable to operate a motor vehicle. This will make
private transportation more convenient, reliable and enjoyable to the customers. Moreover, big
nightlife scenes, sporting, theater events and big celebration areas will be a target market for
Careem transportation services (Kumar & N, 2011). Opening these parking lots will also be a
marketing plan and strategy for Careem to keep close their customers and also it will give people
who are not in access of the internet an opportunity to order their cabs and be transported to their

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destination at ease. The company will obviously increase their sales as the parking lots will cover
those people who cannot reach their phones or maybe they lack the internet to order their rides.
Moreover, customers who need the taxi so urgently can get in the parking lot and pick a taxi that
is readily available at the parking bay. Moreover, different age groups of the population will
access the transportation services for instance pupils who do not have phones can easily go to the
parking lot and get a taxi to take them home from school which will increase the firms’ sales
(Vettori, 2012). In addition, establishing of more Parking Lot service providers in the cities will
mean that the business shall be expanding and becoming a bigger. This will in return create more
employment opportunities to the society which shall automatically lead to improvement of living
standards of people in the country. Lastly, creation of these Parking Lot service providers’ shops
all over the cities will create awareness to customers and thus advertising the Careem
transportation services to other members of the public (Steven, 2013).
Conclusion: Opening new Careem Parking Lot service providers all over the cities and places of
attraction will be so beneficial to the company. This is due to a ready market that will be
available in these densely populated areas. Moreover, the customers will easily get taxi services
even if the forgot to carry their phones or maybe when their phones are out of battery.

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References
Cooper, J., Ray, M. & John, N., 2016. Taxi! Urban Economics and the SOcietal and Transport
Impacts of Taxicab. London: Taylor and Francis .
Kumar, A. & N, M., 2011. Marketing management. s.l.:Noida: Vikas Publishing House.
Steven, J., 2013. Sensible small business advertising. s.l.:iUniverse.
Vettori, S., 2012. population and changing labour market. s.l.:Gower publisher.