This report presents a detailed career action plan and self-reflection analysis, focusing on the individual's aspirations to become a marketing manager within the retail industry. The introduction outlines the report's purpose: to analyze reflective factors for academic and career planning. The personal analysis section evaluates leadership, management, technical, and financial skills, as well as areas needing improvement, such as communication and conflict resolution. The career action plan outlines specific steps, including skill development in communication, digital learning, researching, and time management, with timelines and monitoring methods. A CV is included, summarizing education, experience, and skills. The conclusion emphasizes the report's findings on skill development and career goals. The report draws on academic and practical experiences to formulate a strategic approach toward career progression, highlighting key skills and areas for development to achieve professional success in the marketing field. The references section lists the sources used.