Career Viewpoint Report: Marketing, Personal Analysis, and Action Plan

This report provides a comprehensive analysis of a marketing career, focusing on personal strengths and weaknesses, and outlining a strategic career action plan. The report begins with an introduction highlighting the importance of personal goals and objectives in the marketing field. The main body includes a detailed SWOT analysis, identifying the author's strengths (communication, presentation, technical knowledge), weaknesses (overthinking, time management), opportunities (new technologies, networking), and threats (competition, technological changes). A career action plan is then presented, detailing specific goals (improving presentation skills, developing problem-solving skills, and mastering digital marketing tools), actions to achieve those goals, and timelines. The report also includes a CV summarizing qualifications, experience, and skills, as well as a LinkedIn profile showcasing the author's professional background. The conclusion emphasizes the significance of self-awareness and strategic planning for career success. The report uses various references from books and journals to support the analysis.

Career Viewpoint

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Personal analysis-...................................................................................................................3
LinkedIn Profile.....................................................................................................................7
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9
Books & Journal:....................................................................................................................9

INTRODUCTION
It is important for an individual to focus on individual personal goals and objectives
so that it is easier to carry out the other activities in proper manner (Happ, 2020). Main
purpose of this report is to be aware about personal analysis and career action plan. I am from
the marketing background and I have found and identified a new job opportunities in our
digital marketing field. In this field few skills and knowledge is required, such as technical
non-technical, use of tools like SEO, SMO, Google AdWords and Google analytics etc. This
report help in understanding the importance of correction plan as well as self-own analysis
and how it impact upon mind-set as well as goals.
MAIN BODY
Personal analysis-
It is critically essential for me too to be aware about my own personal analysis so that
it is easier for me to use identify the job opportunity in most efficient manner. It is also
necessary to focus on strength and weakness of those skills so that they can be applied in
appropriate way (Hartung, 2018).
Personal analysis- SWOT
Strength
 My main strength is that I have good
communication skills which are used
by me and which are also beneficial
for my growth and development in
both current as well as future time
period.
 Strength is that I am from both
technical as well as non-technical
background which is a plus point for
me and I am considered as the
priority in digital marketing field due
to this my strong point.
 With my advance level of knowledge
in digital marketing, I have a wide
develop the knowledge of digital
marketing which is my most
important strength and which is being
used by me as competitive advantage.
 Research skill is also needed in this
digital marketing field and which is
used by me in most efficient manner
through which I am capable of
Weakness
 Further important strength is that I
have an effective presentation skills
on the basis of which I am capable of
making understandable others my
point of view and decisions in correct
way.
 One of my most important
weaknesses is that due to my
overconfidence I sometimes entered
into stage of overthinking. This
creates a problematic situation for me
and to my job.
 It is difficult for me to manage the
task and prioritise them accordingly.
Due to this my time management
skills are poor which needs
improvement.

delivering the best of output.
Opportunities
 The biggest opportunity which I can
grab is that by entering into this
digital marketing field I can explore
use of more new technologies which
are beneficial for career growth and
are useful accordingly.
 Furthermore opportunity is that
digital marketing gives platform
where I can deal with new people and
also improve my skills as well as
knowledge at higher scale.
Threats
 The competition level in digital
marketing has increased due to which
I have to compete with my friends
and colleagues which have a negative
impact on my both personal as well as
professional relations.
 Another threat is that in this field use
of technology in software changes
with rapid scale based on the
company's requirement so in order to
get the new employee ability i have to
learn new technologies accordingly.
Career action plan
Career action plan is defined as a written document which is used by individual to
analyse and determine the goals which is to be completed how and at what time scale. It is
important for a person to conduct this plan in most efficient manner so that difference can be
undertaken in proper considerations (Heaton, 2019). Main benefit of this planning is that it
helped me out in implementing the strategies and decisions of my goals and how they can be
achieved in a systematic procedure.
Goals Actions/ what I will do? Timescale Outcome
Improving
presentation skill
Practice presentations
Watching online videos on presentation
Observing other while they deliver
presentation
Recording my presentation and watch
it later to figure out the weaknesses.
Reading book etc.
12 months To be able to present
in front of the class
Developing problem
solving skills
This is my important goal which is
need to be achieved by me and for
which I have to analyse and identify
the different problems at my workplace
and produce solutions for those
problems in both positive as well as
negative ways so that I am able to
analyse my performance.
6 months
Use of tools and
technologies of
digital marketing
This is my also crucial goal in which
my main purpose is to improve my use
of tools and technologies of digital
marketing like Google AdWords and
4 months

Google analytics which is possible
when I will be attending online
seminars and tutors classes and with
the help of their guidance I will
enhance my knowledge.
Improving research
skills
It is also essential goal in which my
main focus is on developing my
research skills which are required be
me in this field at priority level. To
improve my research skills, I will be
searching about the information about a
different topics and articles
5 months
Therefore from the above matter, it has been seen that it is critical essential for me to
carry out this career action plan so that it will be easy for me to improve my level of
knowledge and skills which can be used by me in the digital marketing field (Homsey, 2021).
CV
Career Objectives
To possess career staffs of company and accomplish higher standards with efficiency &
excellence by implementing skills to achieve vision of company both individually & its
team improvement of organization.
Academic Qualifications
Qualifications Accomplished graduation along with
70%
Qualities Having superior leadership quality
Experiences:
 Possessing 1 years’ experience in position of digital marketing professional from
famous organisation
 Possessing 2 years wok experience for position of freelancer and junior SEO
executive from Amazon.
Area of expertise:
 Excellent communication skills & fluent English.
 Good management &decision making skills
 Knowledge connected to tools like Google Adwords, Analaytics, Marketo.
 Basic knowledge in respect of MS office & computer system.

LinkedIn Profile
Shike Math
Location: London, UK
Summary: presently I am working as a DIGITAL MARKETING Assistant in Spotify in
London. I am willing to ensure that my LinkedIn profile is updated and complete so that I can
find future growth opportunities. This profile can help me in highlighting my expertise and
abilities to facilitate in the process of getting more opportunities.
Education: I have completed myMBA and BCA from University of London and also I have
certified courses in leadership.
Skills: I carry out skills of effective communication that can help me in performing my role as a
marketing manager. I have been working towards enhancing my leadership skills and also
conflict resolution skills that can help me in living and managing a team. I also possess a detailed
knowledge of the changing trends digital marketing that can be very useful and analysing the
future trends as per consumer changing preferences
Groups:
● Summary
● Education: Skill
● Groups
Companies:
● Associated British Foods
● Spotify

CONCLUSION
From the above discussed to report it has been struck classified that it is critically
important for a person to have word of knowledge about a particular field or a sector so that
employment can be gained easily. So decision has been made for personal SWOT analysis
and career action plan. It is becoming necessary in this competitive field to be ahead so that
benefits are being obtained in proper manner.

REFERENCES
Books & Journal:
Happ, 2020. A study of digital marketing tools usage habits among Hungarian tourists.
Geojournal of Tourism and Geosites, 32(4), pp.1283-1289.
Hartung, 2018. My career story: Description and initial validity evidence. Journal of Career
Assessment, 26(2), pp.308-321.
Heaton, 2019. A Building Information Modelling approach to the alignment of organisational
objectives to Asset Information Requirements. Automation in Construction, 104,
pp.14-26.
Homsey, 2021. An Action Plan for Artistic Identity and Career Development. Dance
Education in Practice, 7(1), pp.19-25.
Ivanov, 2019. The digital marketing with the application of cloud technologies. In SHS Web
of Conferences (Vol. 65, p. 04019). EDP Sciences.
Minculete, 2018, June. Approaches to the modern concept of digital marketing.
In International conference Knowledge-based organization (Vol. 24, No. 2, pp. 63-
69).
Pinto, 2018. What Do we Know about Refugees’ Models of Career Development and Their
Implications for Career Counseling?. Strategies, Policies, and Directions for
Refugee Education.
Richards, 2019. Experiential learning theory in digital marketing communication:
Application and outcomes of the applied marketing & media education norm
(AMEN). Journal of Marketing Development and Competitiveness, 13(1), pp.86-98.
Slayter, 2020. Setting measurable goals and objectives. A primer on practice evaluation:
How to participate in the process of evidence-based practice.
Tayntor, 2017. Fine Tuning the Help Desk: Goals and Objectives. In Handbook of: Data
Center Management (pp. 105-114). Auerbach Publications.