MG410 Career Viewpoint: Career Research & Action Plan Report

This report presents a comprehensive career action plan developed within the context of the MG410 Career Viewpoint module. It includes a personal analysis, leveraging SWOT to assess suitability for a digital marketing role. The plan outlines specific skills to be developed, such as advertising, data analysis, communication, and technical skills, with measurable goals, resource requirements, and timelines. The report also addresses areas lacking evidence and identifies potential barriers to performance. The conclusion emphasizes the importance of individual assessment and self-reflection in career development and highlights the essential skills and knowledge required for success in digital marketing.

Career Viewpoint
MG410
CW2 – Career Action Plan

Contents
Introduction ................................................................................................................................................3
Personal Analysis.........................................................................................................................................4
Career Action Plan ......................................................................................................................................6
Conclusion ..................................................................................................................................................7
Reference list...............................................................................................................................................8
Appendices .................................................................................................................................................9
Appendix 1: Industry or Role Specific CV.................................................................................................9
Appendix 2: Completed LinkedIn Profile .................................................................................................9

Introduction
A career action plan is an vast planning script or document made and owner with
managed by young people for intention to reflect their increment in career development and
learning. This kind of plan is basically to help younger people to establish objectives with
clarifying the activities needed to achieve these goals and commitment for participation in pre-
planned happenings (Lin, and et.al., 2020). Where as, self-reflection is the ability to evict and
witness of own evaluation of our own cognitive, emotional and behavioural processes. The other
terms used for self-reflection are reflective awareness and reflective consciousness. In this report
an personal analysis is done as per the job role of digital marketing job with using swot analysis
as an evidence for the individual job role. And at last of this report an career action plan is being
developed which will include the knowledge and skills that need to be developed further.

Personal Analysis
The digital marketing field consist of various skills and knowledge to focus on and create
a various impact in the field of business with the skills that are needed were discussed earlier as
they create a need full impact in the business and flow of work (Waizenegger, and et.al., 2020).
In process to become an effective and efficient digital marketer one should have skill such as
content creation as it creates huge role in profession of digital marketing because it engages
wider target audience locally and globally work place this skill will help me in digital marketing
roles in the company in order to engage more. With the help of content creation skills, an
individual in profession of digital marketing can address the values and evidence in adequate
manner. Furthermore, data analysis skill is also included in the job role of digital marketing. It is
involved in one of the crucial functions in which an person can use to collect or gather wider
range of information from different sources and methods like online portals, sites and books as
well as journals. By the help of online interrogation its has become very easy to gather
information of any type and transfer of its data also for the business. Communication skills can
be very effective skills for an individual to deliver information and application. With the help of
assistance the skills of an individual can grown in the organization in order to provide the
transparency to the purchaser along with other employed in members of the company. Social
media advertising skills is beneficial as different social media platform have dissimilar algorithm
that have important role in specifying and focusing customers and acquiring consumers.
Digital marketing
To build a strong career in the field of digital marketing in order to use all the skills I have gained and
learned in my previous year towards development and growth of business as well as myself.
Qualification
 Bachelor’s degree in management with specialization in marketing
 Diploma in business administration and management with specialization in marketing.
Experience
 Internship as Assistant manager for 6 months in gold man Sachs.
 Worked as Assistant Manager for marketing for 2 years in a technical firm of Wipro.

Additional Courses
 Personality development
 Digital marketing
 Business development
 Content marketing
Skills
 Communication skill
 Time management skill
 Team working skill
 Decision making skill
 Problem solving skill
 Technical skills
 Leadership skills
 Team management skills
 Data analysis skills
What areas do you lack evidence in?
While developing strength in the marketing field I have gained lot of experience and
made use in my knowledge gaining in which I lack evidence as I have gained the knowledge
through time without any particular course or institution (Makovec, 2018) .
In my CV in I analysed further example in the evidence in decision making skills and
leadership skills as well as team management skills in the CV (Kim, 2020)
My application is weak overall in the additional course and learning more practical field skills.
Career Action Plan
The career action plan is developed in order to get better future result in the career and gain
knowledge with identification of barriers that are lowering performance.

Specific skill to
be developed
Measurable Achievable Realistic Time bound
Advertising
skills
For advertising
skills, the
resources needed
are followed by a
training courses
and field
experience.
The
communication
gap can be a
barrier, lack of
training
resources can be
a barrier in the
process.
The evidence of
success will be in
the process of
advertising skill
by getting result
in gaining
customer base
and product
recognition
(Curtis, and
et.al ., 2019).
2 to 3 months.
Data analysis
skills
For data analysis
skills there are
resources required
of an efficient
trainer and
training sessions,
quantitative
knowledge for
data analytic
(Boss and
Larmer, 2018).
The lack of
mathematical
skills can be a
gap in data
analysis skill
and lack of
giving time in
this sessions.
The evidence of
this skill will be
shown in the
accounting and
other record
keeping in
marketing
sessions of the
company.
2 months
Communication
skills
Communication
skills require
resources such as
courses and
communication
practices.
Communication
skills gap an be
less interaction
in the company
and not giving
practical session
in the field of
communication
in the company.
The evidence of
communication
are the result in
gaining
engagements in
the work force
and with clients
(McNair,
Bensimon, and
Malcom-Piqueux,
2020).
1 months
Technical skills Technical skills
demand various
resources in order
to get the
knowledge for
technical base
Technical skill
gaps can be not
getting technical
adaptability and
up gradation in
the firm
Technical skills
will be shown as
evidence in
gaining
effeminacy and
adaptability with
4 months

like training
session as well as
experience and
company must
have technical
equipment's.
workforce. the technical
instruments.
With the career action plan it is been identified that all the skills are beneficial as well as
important in order to make job role effective and give good result (Rainer and et.al., 2022). With
the skills mentioned above and gaining them with proper training it is possible to gain experience
and growth in the career of digital marketing of given duration.
Conclusion
From the above report it has been concluded that there is an need of various various
individual assessment to determine growth and possibility for development that is helped by the
self reflection and career action plan made which is done in the above report. It shows the job
potential development required and skills, knowledge that are essential for the development in
job of digital marketing. In this report an personal analysis of analyzing all the skills and
strengths and weakness of the individual are discussed. further in this report the swot analysis as
per the job role and individual capabilities showed in the report. At last of this report career
action plan has been developed which shows the various skills which will be essential for the
planning and development in digital marketing.

Reference list
Rainer, and et.al., 2022. Becoming an Anti-Racist Training Program: a single residency’s year of
growth. The Journal of Pediatrics.
Boss, S. and Larmer, J., 2018. Project based teaching: How to create rigorous and engaging learning
experiences. ASCD.
Waizenegger, and et.al., 2020. An affordance perspective of team collaboration and enforced working
from home during COVID-19. European Journal of Information Systems, 29(4), pp.429-442.
Lin, and et.al., 2020. Using an integrated social cognition model to predict COVID‐19 preventive
behaviours. British journal of health psychology, 25(4), pp.981-1005.
McNair, T.B., Bensimon, E.M. and Malcom-Piqueux, L., 2020. From equity talk to equity walk:
Expanding practitioner knowledge for racial justice in higher education. John Wiley & Sons.
Makovec, D., 2018. The teacher’s role and professional development. International Journal of Cognitive
Research in Science, Engineering and Education, 6(2), p.33.
Kim, J., 2020. Learning and teaching online during Covid-19: Experiences of student teachers in an early
childhood education practicum. International Journal of Early Childhood, 52(2), pp.145-158.
Curtis, and et.al ., 2019. Why cultural safety rather than cultural competency is required to achieve health
equity: a literature review and recommended definition. International journal for equity in
health, 18(1), pp.1-17.