Career Report: Store Manager in Sports and Leisure Industry

This report presents a comprehensive career analysis and action plan for a store manager position within the sports and leisure industry. It begins with an introduction that highlights the importance of career research and the selection of a suitable professional path, emphasizing the industry's growth and its contribution to the economy and job market. A personal analysis follows, detailing the skills, knowledge, and experience necessary for the role, including communication, persuasion, conflict management, technical skills, and multi-tasking abilities. The report also includes a self-assessment of strengths and weaknesses, followed by a career action plan outlining specific, measurable, attainable, relevant, and time-bound (SMART) goals to enhance skills and experience. The report concludes with a summary of findings and a list of references, including books and journals that support the analysis. An appendix provides additional details, such as the student's career objective and personal skills.

Career

Table of Contents
INTRODUCTION ..........................................................................................................................1
PERSONAL ANALYSIS................................................................................................................1
CAREER ACTION PLAN..............................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
APPENDIX......................................................................................................................................7

INTRODUCTION
Researching about the career involves extensive analysis and evaluation of variety of
alternatives available from which one can be selected to pursue which is in consistent with the
interest (De Vos and Cambré, 2017). The significance of the same is to grow professionally in
the sector which gives opportunities to be explored in future. The other part of the report has
explained the career choice for the concerned person. The post selected in this report is Store
Manager in the field of Sports and Leisure as it is growing rapidly. I have analysed some skills
and knowledge which are applied within the chosen sector. Also, I have conducted primary and
secondary research for gathering information regarding the selected profession.
PERSONAL ANALYSIS
Sports and Leisure industry is large in scope which includes activities like sport, health
and fitness, play work, outdoor pursuits gaming and many similar things. It has major
contribution in the economy not just from the point of view of revenue but also by creating job
opportunities. Furthermore, this industry focus on providing services by which physical and
mental health can be loaded with huge benefits (Starovoytova and Namango, 2016). This makes
it an attractive field to invest as well as get job for professional development. In current time, the
number of health issues have increased and people are replying on organizations to get results
which can make their health better. This has created additional job positions which can be
explored. The decision to become a store manager will give me chance to apply my skills and
knowledge for carrying out my responsibilities in order to fulfil the needs and requirements of
the customers. The skills and knowledge imperative for getting a job and becoming a
professional part in this field have been elaborated below:
Skills required
Communication- This skill is vital which allows exchange of ideas,perceptions, opinions
of the individual consuming the services. It is effective when there is two way communication as
it assist in having better understanding of the demands and needs. Furthermore, with the use of
this skill, the expectations of employees can also be identified (Pathardikar, Sahu and Jaiswal,
2016).
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Persuasion- This skill is required to analyse the transformation in the behaviours and
attitudes of customers. In this way, it can make adjustments in the existing products or services
according to the trends being followed in the current situations.
Conflict management- This skill should be possessed by every person working in firms
or corporations. With the help of this skill, I as a store manager will be able to resolved conflicts
and disputes among sub-ordinates leading to higher efficiency and productivity. It useful in
maintaining a peaceful environment at workplace which helps in better co-ordination
(Bozionelos and et. al., 2016).
Technical skills- Technologies are changing with the fast pace not just in the sector of
Sport and Leisure but in every other fields. Hence, this makes is mandatory for a store person to
have technical skills in order to have better management of the technologies prevailing in the
market.
Multi-tasking- According to this skill, a person should be able to do more than one work
other then the main activity. I as a store manager should know to balance different tasks and
functions by which all the activities can be managed effectively.
Knowledge area and experience
Accounting and finance- I have knowledge about various subjects that are connected
with accounting and finance (De Woot, 2017). According to me, these two subjects are important
for gaining information about various budgets, statistics and similar data along with techniques
that are used. With this, improved forecasting can be done for formulating decisions that can
contribute to create value for the organization I will be working in.
I have graduated from the college therefore, my experience can be limited. However, I
was ski instructor and coach, multi sport instructor for giving training to kids within the age
group of 5-11 years with an experience of 10 years in this field. On this basis of this, I have to
choose a career that can provide me opportunities for apply and polish my skills, knowledge and
experience for achieving the goals and work efficiently.
Current strengths and weaknesses
Strengths Weaknesses
 Communication skill is my strong point
as I am able to deliver my thoughts and
get what others wish to convey.
 I have never worked as a store manager
before, this can provide adverse impact
on multi-tasking skills.
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 I can say that conflict management skill
is quite good as I apply this skill to
resolve personal problems as well.
 Persuasion skill helps me getting the
honest opinions of the people. This can
be applied in the workplace to retain
the customers.
 Technologies are changing rapidly due
to which it is not easy to switch from
one technology to another.
 I have never trained anyone above the
age of 11 years, so this is weakness
when any request to train individuals
above 11 years come.
After analysing the above strengths and weaknesses, I am at the position to say that I
need to focus on managing different works at same time by deciding preferences. Along with
this, I should also make improvements in technical skills to be able to apply that in transforming
environment. This is going to make me stable in dynamic business cycle (Donald, Baruch and
Ashleigh, 2017).
On coming to the overall application of my work, I think I should work on meeting the
goals within the allotted time. Also, I should expand the scope of my activities to gain some
more experience as it is very limited which can cause negative impact in my career.
CAREER ACTION PLAN
It is a document which comprises of plans with defined outlines of the actions that are
required to carried for achieving the goals and objectives. I have provided an action plan which I
have prepared in order to develop some of the skills, increase knowledge and get more
experience so as to become a good store manager. The actions have been provided below in
detail:
Skills/
Competencies
Specific
S
Measurable
M
Attainable
A
Relevant
R
Time Period
T
Multi-tasking
skills
The job of
store manager
requires this
skills as
different
contingencies
I can measure
this with the
help of
reviews of my
colleagues and
sub0ordinates
For this, I can
have access to
seminars and
training
sessions by
seniors
It is vital for
distinguishing
the work,
divide them in
preferences
along with
I have set a
target period
of 2 months
for the same.
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can arise
which may
need the
manager to
focus on
different areas
and fields at
the same time.
It is useful in
showing the
leadership
quality to sub-
ordinates and
make them
tackle every
types of
situations.
about my way
of managing
things.
employees. time.
Technical
skills
This is
important for
operating
different
technologies
introduced in
the sector of
sport and
leisure so as to
improve
overall
efficiency.
I can compare
the results of
current
practices with
that of the
competitors to
identify the
variance
created due to
this.
This can be
attained
through online
videos and
practical
training about
the mechanism
of new
technologies.
With this skill,
effectiveness
an efficiency
can be
improved
leading to
better results
and good
performance.
I will be
taking at least
2.5 months for
the same.
Increased The This can be This can be This is going It has to be
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experience experience
should be
made vast
with the time
and
requirement
for better
application of
the same in the
current job
position. It is
also important
from the point
of view of
professional
development
by which
expertise can
be attained in
specific area.
measured
through past
records of
experiences
for assessing
the need to
introduce new
changes.
There is
another way to
measure it and
that is by
getting
feedback from
the consumers
of the services.
achieved
through
enrolling into
new courses,
taking classes
of different
subjects and
seminars.
to increase the
interest of the
customers in
availing the
services. Also,
new and
potential
customers are
going to get
attracted
which
ultimately will
lead to higher
sales and
profit.
completed
within 4
months.
CONCLUSION
From the above report, it has been concluded that I have faced number of challenges
while completing this project. Although, I have assessed different areas which were unexplored
earlier. This was time consuming but I was able to determine my strengths and weaknesses in
order to take actions on them. I tried to improve those areas where I am weak by working in a
better way. With the clear and defined details about my current skills, competencies, knowledge
and experience, it was possible for me to improve myself in terms of accomplishing the goals
and objectives. This has helped develop professionally by focusing on the implementation of a
Career Actions Plan. By this, I reduced my negative points to a considerable extent so as to
increase my efficiency.
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REFERENCES
Books & Journals:
De Vos, A. and Cambré, B., 2017. Career management in high‐performing organizations: A set‐
theoretic approach. Human Resource Management. 56(3). pp.501-518.
Starovoytova, D. and Namango, S. S., 2016. Viewpoint of Undergraduate Engineering Students
on Plagiarism. Journal of Education and Practice. 7(31). pp.48-65.
De Woot, P., 2017. Spirituality and Business: A Christian Viewpoint: An Open Letter to
Christian Leaders in Times of Urgency. Routledge.
Donald, W., Baruch, Y. and Ashleigh, M., 2017. Boundaryless and protean career orientation: a
multitude of pathways to graduate employability. In Graduate Employability in
Context(pp. 129-150). Palgrave Macmillan, London.
Bozionelos, N. and et. al., 2016. Employability and job performance as links in the relationship
between mentoring receipt and career success: a study in SMEs. Group & organization
management. 41(2). pp.135-171.
Pathardikar, A. D., Sahu, S. and Jaiswal, N. K., 2016. Assessing organizational ethics and career
satisfaction through career commitment. South Asian Journal of Global Business
Research. 5(1). pp.104-124.
Garcia, E. V., 2016. Strategic planning: a tool for personal and career growth. Heart Asia, 8(1),
pp.36-39.
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APPENDIX
Richard Williamson
Career Objective
Increase my knowledge and experience in Sport and Leisure sector through the position of store
manager with an innovating company; contribute to the organization growth while taking on
challenges.
Personal skills
 Have good communication skills.
 Able to lead team mates in effective manner.
 I have good conflict management skill.
Work Experience
 10 years experience as Ski and multi sport instructor for the kids within the age of 5-11
years.
Qualification
 Bachelor degree in sport and leisure.
Declaration
All the information provided above are true to my knowledge and awareness.
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