Career Action Plan, Self-Reflection, and CV for Marketing Role

This report presents a comprehensive career action plan, personal analysis, and self-reflection, along with a professional CV, tailored for a marketing manager position. The introduction highlights the importance of marketing skills in career development, particularly in the context of the retail sector, with a focus on Marks & Spencer. The personal analysis section evaluates the author's strengths and weaknesses, identifying areas for improvement such as communication, technological skills, leadership, and data analysis. A detailed career action plan outlines specific goals, measurable outcomes, and target dates for skill development. The CV summarizes the author's qualifications, experience, and technical skills, emphasizing their ability to contribute to organizational growth. The conclusion reinforces the value of marketing in achieving career goals, emphasizing the role of the action plan in addressing weaknesses and developing essential skills. References to relevant academic literature are also provided.

CAREER ACTION PLAN AND
SELF REFLECTION

Table of Contents
INTRODUCTION...........................................................................................................................1
PERSONAL ANALYSIS................................................................................................................1
CAREER ACTION PLAN..............................................................................................................3
CV ...................................................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
.........................................................................................................................................................8

INTRODUCTION
In order to make career more bright, marketing is considered as the best profession for a
person (Hunt and et. al., 2017). It helps in enhancing research skills, understanding different
preferences of customers, making communication in different languages, identifying different
trends of marketplace etc. As through personal analysis, I have identified that currently Marks
and Spencer faces some issues in international market, related to promote its business. Therefore,
it offers a manager post in marketing department at Paddington. To get this job, in this essay I
have made a career action plan for addressing personal development, as well as prepare a CV
also to apply for this job also.
PERSONAL ANALYSIS
Marketing refers to most important function of a company, where a marketing team
evaluated the current situation of marketplace, identify customer's demand, find sources of
funding and more (Rottinghaus and et. al., 2017). So, it includes all activities that give an
opportunity to an individual to make their career more bright, because a person having such
skills gain higher position in relatable field (Ginevra and et. al., 2017). Therefore, I have
completed my academics in marketing field and develop skills that required to become an
effective marketer. I have personally aimed to work in big organisations of retailing sector,
because it gives a more challenging role for marketers to perform their responsibilities.
Marks & Spencer is one of the retailer that operates business on large level and offer
products worldwide. It has currently given an advertisement for job of an marketing manager on
competitive salary with exclusive incentives, at Paddington. The eligibility criteria of this
position is that person must have knowledge and experience of e-mail and other digital
marketing concept, including KPIs campaigning (Wiele and et. al., 2017). Along with this,
leading promotional loyalty campaign in Ireland, developing and managing key trigger
campaigns, having a better experience related to sales force journey builder tool and optimise
consumer data for delivering valuable insights to wider team etc. are some of the roles and
responsibilities of given post (Savickas, 2016). Therefore, to analyse whether I am able to gain
this opportunity or need to develop skills, I have conducted a personal analysis in following
manner:-
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Personal analysis:-
Self/Strengths Opportunities/ weak areas
 I have worked in many small retail
companies as a marketing executive
where, mainly SAP is used to track
customer and business interaction.
This would have improved and
increased my technological skills.
 By making personal interaction with
company's stakeholders, I have gained
opportunity how to convince them for
making investment in our company.
 In the past retailer company, I have
worked for near about 2 years, where
main responsibilities of mine is to
make clarity among workers about
their assigned duties and supervise
them to accomplish the same, for
attainment of common goal, in set
period of time.
 To work in large organisations, it is
essential for individuals to gain effective
communication skills to deal with
different culture of people. Therefore, to
enhance this ability I need to work more
on my personal skill and learn different
languages to make interaction with
people belong to different cultures.
 To juggle with various roles and
responsibilities, I also need to learn how
to manage a large workplace and work
efficiently within a team. For this
purpose, I need to develop management
skills, which would aid me to handle
work pressure and make more effective
management plans to conduct marketing
responsibilities in better manner.
 Usage of customer data for enhancing
sales performance considered as most
demanded ability that marketers must
have to support organisation for
achievement of business objectives.
Therefore, I need to work on this area
also. For this purpose, it is essential to
understand the concept of e-mail
marketing, analyse and prepare data
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related to KPI.
CAREER ACTION PLAN
Career Related activities
What do I want
to learn?
What do I have
to do?
What support
and resources
will I need?
How will I
measure my
success?
Target date for
review of results.
Communication
skills
I have to attend
some seminars
and group
discussion to
improve
communication
skills
Personal
commitment
Skill-auditing 01/06/19
Technological
skills
I need to take a
monthly course
on digital
marketing
technology from
highly qualified
institute
Guidance Skill-auditing 10/07/19
Leadership and
Managerial skills
I must read books
and journals of
experts to get
ideas for
managing
different
situations in retail
organisations.
Time
management
Skill-auditing 10/06/19
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4

Personal Development Plan
Goal / Objective
What is it that
you want to
develop or
achieve?
Specific
What exactly do
you need to do to
achieve your
goal?
Measurable
How will you
know you have
achieved your
goal?
Achievable &
Realistic
What resources,
time,
opportunity and
support do you
need to succeed?
Time bound
When, or within
what time period
will you achieve
this?
Interpersonal
skills
I will participate
in group activities
to understand
how to work with
large group of
numbers
Skill-auditing Personal
commitment
Within one and
half months
Research skills Will spend more
time on internet
and other social
sites to analyse
view point of
other researchers
for increasing
marketing
abilities
Research
outcomes
Personal
commitment
Within 1 to 2
months
Decision making
abilities
Will attend some
seminars
skill-auditing Guidance Within 1 month
Time
management
skills
I will give
priority to more
effective plans
before conducting
Take feedbacks of
seniors
Personal
commitment and
guidance
Within 4 to 6
months
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any work.
Leadership skills Spend some time
on understanding
the concept of
leadership
theories to
understand how
to deal with
different
situations of
workplace in
retail
organisations
Skill-auditing Support of tutors Within a month
Team-
development
skills
Take classes
under supervision
of experts
Skill-auditing Guidance Within 1 and half
month
CV
Curriculum Vitae
Name:
Address:
e-mail id:
Contact No.:
Objectives:
To seek the most challenging and rewarding position in a well-established and professionally retail
company where I can make a meaningful contribution in the field of Marketing and achieve
personal growth in synergy with organizational growth.
Academic Qualification:
 Master of Business Administration in marketing field
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 Graduate in Business Administration
Experience:
Four Years of experience in marketing field as an executive in retail organisations of UK
PROFESSIONAL BRIFE:
In a Professional Carrier Spanning over four years, I have earned the opportunity to handle wide
spectrum of activities related to marketing field of some prestigious and renowned organization.
It covers the field of Handling Customer Relationship Management, Organizational
Development, Product Development, Digital Marketing for enhancing sales performance and
customer base etc.
Skills and abilities
 Self motivated and quick learner, having strong analytical and logical abilities.
 Effective verbal and written communication skills.
 Adaptability to move with changing environment and emerging trends.
 Ability to seek out and investigate alternative solutions to specified problems
 Driving peak performances in business
 Willingness to take more challenging roles to meet target deadlines
Technical Skills:
 SAP knowledge.
 Basic MS Office ( Excel, Word, Power Point)
 Computer Training On Topic- “ Understanding Information Technology In The Corporate
Environment”
 City & Guides: Level 2 Certificate in Retail skills (7384)
DNA:-
 Driven and energetic
 Sense of urgency
 Competitive nature
DECLARATION:
I hereby declare that all the information given above is correct up to my knowledge
and certificates issued by recognized board/university.
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CONCLUSION
As per this project, I have analysed that to grab higher opportunities in an organisation,
marketing is considered as the best field. It gives opportunities to interact with many people,
understand different cultures, understanding latest and changing trends of marketplace and more.
Therefore, idea for chosen this field and take academic qualification in marketing has given me a
chance to work in large organisations. For this purpose, career making action plan and personal
development helps me in addressing my weaknesses and improving required skills more
effectively.
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