CAREER VIEWPOINT CW2: Career Action Plan and Self Reflection Report

This report, titled "CAREER VIEWPOINT CW2: Career Action Plan and Self-Reflection Report," focuses on career development and planning, specifically for a marketing manager role. It begins with a personal analysis, identifying existing skills such as communication, creativity, budgeting, planning, execution, time management, SEO, social media, and website optimization. The report then highlights the candidate's strengths and areas needing development, particularly creativity and time management, which are crucial for a marketing manager. Task 2 outlines a detailed career action plan using SMART objectives to enhance skills, including specific, measurable, attainable, relevant, and time-bound goals. The plan addresses both short-term and long-term actions required for skill improvement. The report also includes a CV and LinkedIn profile, showcasing the candidate's qualifications and experience, and concludes by emphasizing the importance of continuous skill development and the use of a CV and LinkedIn profile in securing career opportunities. References to books and journals are also provided to support the analysis.

CAREER VIEWPOINT
CW2- CAREER ACTION
PLAN AND SELF
REFLECTION
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Table of Contents
INTRODUCTION................................................................................................................................................................... 3
TASK 1: PERSONAL ANALYSIS.........................................................................................................................................3
TASK 2: CAREER ACTION PLAN:......................................................................................................................................4
Short term and long term actions required to enhance skills:...............................................................................................5
CONCLUSION........................................................................................................................................................................ 5
REFERERENCES................................................................................................................................................................... 6
APPENDIX.............................................................................................................................................................................. 7
CV........................................................................................................................................................................................ 7
LinkedIn Profile:..................................................................................................................................................................7
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INTRODUCTION
CV is a documentation representation of one’s personal information, educational qualification, academic
qualification and extra skills which he or she carries in order to get a good job in career. LinkedIn Profile is a way
of representing CV through a powerful application that is LinkedIn where many professionals’ looks for the
candidate according to their need based upon the profile of candidates who has published their details on such
platform. Analysing one’s own strength along with certain weaknesses which are also refereed as development
needs in relation to progressing into the field of employment with a construction of development plan is very
helpful. The present report comprises of a development of an effective CV and a LinkedIn profile for a marketing
position along with a creation of development plan and analysis of strengths as well as areas of development are
mentioned. In respect to CW1 the position of a marketing manager is being preferred for the career in which a
candidate is required to implement various strategies related to marketing by becoming an in-charge of a
budgeting field in respect to media and advertising campaigns. The job position will ask for various skills and
knowledge such as effective communication and writing skills, creativity, budgeting, planning and execution as
well as effective management of time.
TASK 1: PERSONAL ANALYSIS
The various current skills and knowledge which are being identified in the report of CW-1 are mentioned
below:
 Effective communication and skills: This is present in order to have effective interaction and
communication of information such as related to company’s advertisements, news and press release, etc.
 Creativity: The presence of this skill is relevant to the development of various ad campaigns for the
company in order to attract more and more customers.
 Budgeting: Budgeting is very essential in order to estimate a proper cost structure that would be involved
in process of advertisements or other promotional activities.
 Planning and execution: Planning of ad campaigns or promotional activities along with an effective
execution of the plan is a primary role of a marketing manager to perform.
 Time management: Adopting right policy at right time or launching of an advertisement at correct time
is very essential skill to have in order to become a competitive firm within industry.
 Search Engine optimisation: This is essential in order to know the usage of various keywords as well as
optimisation ways to enhance organisation’s presence through online mode.
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 Social media: Now-a-days majority of the youth use to serve internet for the purpose of spending time on
social media hence it is very necessary to have proper knowledge of social media in order to make
company’s ads more attractive and customer catering.
 Website Optimisation: It is a responsibility of a marketing manager to operate and keep company’s
website updated with no jargons or hurdles.
The current strength of a candidate here is the above mentioned skills such as effective communication and
writing skills, budgeting, planning and execution. Whereas the areas of development comprises of skills such
as creativity and time management upon which a regular work and practice is needs to be done so to make
them strength and use effectively for the benefit of organisation.
The skills for development such as creativity and time management needs kinds attention as these two
skills are very essential to be strong in order to become a successful marketing manager such as high level of
creativity is required to develop and plan effective as well as attractive advertisements or during conduct of any
promotional activity. Whereas, effective time management is helpful during planning and execution of an ad
campaign. For example- a marketing manager has a very good plan to attract more and more customers but could
not implemented his plan on right time when it can cater high customers, then in such case the advertisement
would not be much effective or successful. So it is very necessary to manage time and plan accordingly.
In case of overall application I feel myself weak in my skills which are required to be there if I want to be
a successful and leading marketing manager in my time.
TASK 2: CAREER ACTION PLAN:
SKILLS CURRENT ABILITY TARGET ABILITY SMART OBJECTIVE
Creativity Not having my
proficiency in developing
creative advertisements
for the company to attract
more customers.
Have expert knowledge
in developing attractive
and creative ads.
The skills can be
achieved by me within a
period of 3 months which
will be measured by me
as well as my senior
marketing manager.
Time Management Sometimes I could not
take decisions on time as
well as planning for the
advertisements.
To have effective time
management skills so that
decisions and actions can
be taken within right time
so that the advertisement
The skill will be achieved
through daily practice
within a period of 2
months which will be
analysed by my senior
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can be successful. marketing manager as
well as my performance.
Short term and long term actions required to enhance skills:
The term short term refers to a period of maximum one year whereas long term refers to a period of more
than three years and ranges to five or ten years. Actions that are taken in order to develop existing skills are based
upon the level of skill currently present and the scope of its improvement. There are some skills which an
individual possess can be enhanced or developed within a short term period which can take either several days,
weeks, months or maximum one year. On the other hand there are some skills which require huge time to get
developed or involve a period of more than three years to get improvement. In present scenario the skills such as
creativity and time management can be achieved within a short period of time that is a period of 3 and 2 months
respectively. These skills can be achieved by self-practice or by taking various professional classes so that can
have better proficiency in these areas. In order to get better career an individual can enrol in higher education that
offers specialization in marketing area or having some diploma courses which will add credit to the CV for future
development. SMART objective stands for specific, measurable, attainable, relevant and time bound which is
very helpful in enhancing target goals and objectives. It gives a fair estimation of goal’s feasibility and its result
which can be determined by an individual before setting up of targets for the objectives.
CONCLUSION
From the above report it can be concluded that for a better career it is essential to have effective skills and
knowledge related with the field of job in which one is seeking his career and growth. A CV and a LinkedIn
profile is very much helpful in getting a best opportunity for a job. CV represents all information related to
individual’s personal, education and other qualification or skills looking at which an employer or an organisation
selects candidate for the interview. LinkedIn profile helps an individual to find various business contacts or job
opportunities along with an option to employer to look upon candidate’s profile so to select him for future
interview. Enhancing existing skill through development of SMART objective is very much helpful as it presents
a clear picture of skills that can be achieved within a specific time. SMART stands for Specific, measurable,
attainable, relevant and time bound.
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REFERERENCES
Books and Journals
Berlato, H., Mendes, L. and Andretta, D., 2020. Career prospects for young people in public high schools in
Brazil: transgression or reproduction of social conditions?. Cadernos EBAPE. BR. 18(4). pp.865-876.
Bharti, T. and Rangnekar, S., 2020. A bird's eye view approach: linking optimism and career planning in
millennials of an emerging economy. International Journal of Business Forecasting and Marketing
Intelligence. 6(1). pp.32-49.
Brewer, A.M., 2020. Career Thinking Competence. In Careers: Thinking, Strategising and Prototyping. Emerald
Publishing Limited.
RØISE, P., 2020. 18. IF CAREER EDUCATION IS THE SOLUTION, WHAT IS THE IMPLIED
PROBLEM?. Career and career guidance in the Nordic countries, p.265.
Sanko, J.S., Calhoun, A.W., Issenberg, S.B., Kelly, M. and Battista, A., 2020. Reflections on Career Pathways of
Simulation-Focused Experts in the Field. Simulation in Healthcare. 15(6). pp.432-437.
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APPENDIX
CV
Curriculum Vitae
Name: ABC
Date of Birth: XX-XX-XXXX
Address: House no 1, XYZ colony, BNM area, London, UK
Mobile No: 9876543210
Email Id:- [e-mail]
Educational Qualification: Passed class 10th in year 2010 with 96%
Passed class 12th in year 2012 with 98%
Bachelor of Business Administration with 95% in year 2016
Master of Business Administration (Marketing and sales) with 96% in year 2018
Industry Experience: Having an experience of 3 years in multinational business company as a marketing
manager.
Skills and Knowledge: Proficiency in communication and writing skills
Creativity
Knowledge of effective budgeting techniques
Planning and Execution of advertisement
Effective time management skills.
References: Mr UIO, Marketing head, PLK company
Mr QWE, Senior Marketing Manager, PLK company
LinkedIn Profile:
Name:
ABC
Professional Headline:
Marketing Manager| Data Analytics| MBA| Marketing and sales
About
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I am a marketing manager who performs various planning and execution advertising campaigns for
attracting more and more customers that shapes business growth. My expertise comprises of advertisement
management and designing, execution of ad campaigns, data analytics and sponsorships. I like to enjoy
developing new ad campaigns and promotional strategies which are feasible to the company’s sales and solution
to different issues. My fellow mates can describe me as a driven, creative manager who develops new ad
campaigns with an opportunity of competitive advantage. At present I am looking for an opportunity that will
permit me to develop and execute various advertisements strategies. Some specific areas of my interest cover
marketing and sales, data analytics and leadership.
Education:
Passed class 10th in year 2010 with 96%
Passed class 12th in year 2012 with 98%
Bachelor of Business Administration with 95% in year 2016
Master of Business Administration (Marketing and sales) with 96% in year 2018
Skills and Knowledge:
Proficiency in communication and writing skills
Creativity
Knowledge of effective budgeting techniques
Planning and Execution of advertisement
Effective time management skills.
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