University Report: MG410 Career Action Plan and Self-Reflection CW2

This report presents a comprehensive career action plan and self-reflection analysis focused on a digital marketing career. It begins with an executive summary and table of contents, followed by an introduction emphasizing the importance of career planning and its relevance to digital marketing. The report includes a personal analysis of the student's strengths, such as communication skills, and weaknesses, such as technological proficiency, highlighting the need for skill development. A detailed career action plan is outlined, utilizing the SMART framework to define specific, measurable, achievable, relevant, and time-bound goals for skill enhancement. The plan addresses areas needing improvement, such as technological development, professional development, flexibility, analytical skills, and patience. Supporting documents, including a CV and a LinkedIn profile, are provided in the appendices. The report concludes with a summary of findings, references, and appendices.

Running head: CW2- CAREER ACTION PLAN AND SELF-REFLECTION
CW2- Career Action plan and self-reflection
Name of the Student:
Name of the University:
Author note:

1CW2- CAREER ACTION PLAN AND SELF-REFLECTION
Executive Summary
The report is developed for the understanding of the career that I require for being a
Digital market. The report helps in the understanding of the skills that are lacking and the
skills that will help me find a better position to work. There is an action plan made
understanding the needs.

2CW2- CAREER ACTION PLAN AND SELF-REFLECTION
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Personal analysis....................................................................................................................3
Career action plan..................................................................................................................5
CV..........................................................................................................................................7
Linkedin profile......................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8
Appendix 1...............................................................................................................................10
Appendix 2...............................................................................................................................12

3CW2- CAREER ACTION PLAN AND SELF-REFLECTION
Introduction
Career planning is an important aspect to achieve a dignified role in a person's life.
Moreover, developing a career plan will help in achieving a better career and the person will
have sorted planning for the career. The career plan will help in the correct decision-making
for the career. As mentioned in the CW1, the report is based on understanding the career
action plan in the field of digital marketing. This report is based on the self-analysis that will
help in the development of career planning as well as choosing the right job (Chaffey and
Chadwick 2019). The report is based on planning a career action plan based on the analysis
of the report of CW1 as well as it is a self-reflection that will help in a better understanding of
the job, which will help in increasing the skills.
Discussion
Personal analysis
In career development, there is a requirement for the development of skills and knowledge.
Apart from the development of skills and knowledge development, there is also an important
responsibility that will help in the understanding of my lacking (Chaffey and Smith 2017). In
applying for the post of Digital marketer, several skills that act in improving the working in
the organization. I should have intense knowledge about the latest trends that will help in the
development of the organization (Ryan 2016). Various organizations have been developed in
the past few decades that deals with digital marketing. I should have adequate as well as
enough knowledge to provide the organizations with materials and strategies that will help in
the rise of the organization. For establishing or implementation ideas and strategies, there is a
requirement of developing good communication skills for attracting customers that will help
in the marketing development of the organization (Kannan 2017). Communication helps in
the understanding of the issues that lead to the downfall of the number of clients, which helps

4CW2- CAREER ACTION PLAN AND SELF-REFLECTION
in the understanding of the ways that will improve better communication skills with the
customer.
My key strength is my communication skills. I have great communication skills.
These help in improving the number of customers with client interaction. Moreover,
communication is the key to marketing (Stephen 2016). Communication is the bridge
between the clients and the organization. Communication helps in meeting various needs that
may arise an issue in marketing. Hence, my communication skills will help in resolving any
issues that may arise due to the communication gap. In digital marketing, knowledge of the
use of technology is a crucial aspect. However, as I have been a student of business
management, I lack in the use of technology. I lack in the use of various technologies that are
required for the development of the business. Technology plays an important role in the
development of the business (Kumar, Rajan, Venkatesan and Lecinski 2019). Hence, I have
decided to take training for the development of my technical knowledge. Developing
networks for expansion of the business is also a factor in digital marketing (Tumbas, Berente
and Brocke 2017). There is a requirement to develop a strong network that helps in the
expansion of the business. As I have several friends and relatives, to whom I can refer the
products as well as the service that is connected with the organization. An increase in the
network help in the development of the fame and sale of the organization. The increase in the
network will help in reaching more people (Baltes 2015). As I have good communication
skills, I can easily reach people about the organization and about the product or the service
that will help in the rise of the revenue of the organization.
In the execution of a planned business, there are necessary skills that a marketer needs
to develop (Ryan 2016). I must have a piece of good knowledge about the market and people
who are interested in the product and the service. While handling the marketing of an
organization there will be several challenges to be faced by the marketer (Chaffey and Smith

5CW2- CAREER ACTION PLAN AND SELF-REFLECTION
2017). Several aspects need to be developed to meet the needs of an organization. I need to
develop my understanding and knowledge about handling technology. I should engage
myself in a course wherein I will have the opportunity to learn about the technology that will
help in the development of digital marketing. Apart from that, there are many things such as I
must grasp the positioning and targeting of the organization for an increase in the revenue of
the business. To develop my skills, there is a career action planed below, which will help me
in achieving a successful career.
Career action plan
To develop a career action plan there are few things that I have to keep in mind that help me
in the development of a better career action plan. For an effective career action plan, I have
followed a few of the basic frameworks, SMART. SMART stands for S for Specific, M for
Measurable, A for Achievable, R for Relevant, and T for Time-bound (Järvinen and
Karjaluoto 2015). I have developed a plan respective of SMART wherein I will develop the
skills in a limited time with specific development. For making the career plan I have
identified the career option that is Digital market as I find is appropriate for me. I have
analyzed the required skills that will help in the development as a Digital marketer. I have
prioritized the skills where I lack in and hence, have created a plan that will meet my
necessity. I have even developed the plan comparing the skills that are more important for me
in this career and have focused to provide required time on those particular skills. Some
factors have an impact on the skills, which can help in the development as well as in the
depletion of the skills (Taiminen and Karjaluoto 2015). Hence, I have kept a keen eye on the
factors that can affect my career.
Identification of the goals and specifying them is important for a batter career plan. I have
included certain criteria for determination of the progress that I can achieve and accomplish. I
have developed a plan wherein there is a high chance of development and succession.

6CW2- CAREER ACTION PLAN AND SELF-REFLECTION
Moreover, I have planned accordingly wherein I can achieve the goals easily. I have been
realistic while the development of the action plan keeping in mind the survey that I have
performed in CW1.
Areas to develop Measures to improve my
skills
Time
Technological development Choosing a course based on
technological development.
8-9 weeks
Professional Development Various courses help in
professional development
(Heinze, Fletcher, Rashid and
Cruz 2016).
6-7 weeks
Flexibility I started meeting and
understanding people and try
to cooperate with them.
-
Analytical development I started reading books and
journals that will help in the
improvement of analytical
development.
4-3 weeks
Patience I started to meditate regularly
for keeping myself calm. -
Table 1: Career Action Plan
(Source: Created by the researcher)
According to Chaffey and Smith (2017), professional development helps in a better
working style and providing productive work. As mentioned above, I have identified the

7CW2- CAREER ACTION PLAN AND SELF-REFLECTION
above areas need to be developed for better production and working as a Digital Marketer. I
require more and elaborate knowledge about technology for being a better Digital marketer;
so, I have developed a plan to take up technical classes that will help in increasing my
knowledge. However, there is hardly any requirement of professional development yet I am
taking the course to increase my capability and it will be helpful in future development. I am
quite good at analytics yet studying will help in knowledge development. Flexibility and
patience are the two areas that I need to develop for working in the corporate sector.
CV
Refer to Appendix 1
Linkedin profile
Refer to Appendix 2
Conclusion
Hence, I can conclude that the report is an analytic understanding of the report that I
have created before. The report is an understanding of the basic skills and experience, which I
require to develop to meet the needs of a digital marketer. An elaborate expression of my
skills and the ways it will help in the development of being an adequate marketer. Based on
the understanding of my skills and requirements that have been developed as a career action
plan keeping in mind the SMART goals for achieving my goals easily on time. I have even
mentioned the ways that I have taken up for developing a career action plan. The areas where
I require to develop along with the measures that I have taken up are also being mentioned in
the report. However, this report has helped me in understanding my strengths and
weaknesses.

8CW2- CAREER ACTION PLAN AND SELF-REFLECTION
References
Baltes, L.P., 2015. A content marketing-the fundamental tool of digital marketing. Bulletin of
the Transilvania University of Brasov. Economic Sciences. Series V, 8(2), p.111.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
Heinze, A., Fletcher, G., Rashid, T., and Cruz, A., 2016. Digital and social media marketing:
a results-driven approach. Routledge.
Järvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for digital marketing
performance measurement. Industrial Marketing Management, 50, pp.117-127.
Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda.
International Journal of Research in Marketing, 34(1), pp.22-45.
Kumar, V., Rajan, B., Venkatesan, R. and Lecinski, J., 2019. Understanding the Role of
Artificial Intelligence in Personalized Engagement Marketing. California Management
Review, 61(4), pp.135-155.
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the
digital generation. Kogan Page Publishers.
Stephen, A.T., 2016. The role of digital and social media marketing in consumer behavior.
Current Opinion in Psychology, 10, pp.17-21.
Taiminen, H.M. and Karjaluoto, H., 2015. The usage of digital marketing channels in SMEs.
Journal of Small Business and Enterprise Development, 22(4), pp.633-651.
Tumbas, S., Berente, N. and vom Brocke, J., 2017. Three Types of Chief Digital Officers and
the Reasons Organizations Adopt the Role. MIS Quarterly Executive, 16(2).

9CW2- CAREER ACTION PLAN AND SELF-REFLECTION

10CW2- CAREER ACTION PLAN AND SELF-REFLECTION
Appendix 1
Curriculum Vitae
Name:
Email:
Applying for: Digital Marketer
Career objective
To establish and develop in an organization with the help of marketing and customer
satisfaction.
Personal data
Address:
Phone no.:
Mobile no.:
Date of birth:
Education
High School with 78.32%
Bachelor of Business Management 75.65%
Master of Business Management 70.25%
Skills: Communication skill, Customer handling skill, adaptable, multi-task, empathetic,
good listening and honest work ethics.

11CW2- CAREER ACTION PLAN AND SELF-REFLECTION
Work Experience: Intern in a reputed organization in London
I hereby declare that the information provided above are genuine.
Yours faithfully,
Table 1: CV
(Source: Created by the researcher)