This report presents a comprehensive career action plan designed for a marketing professional, specifically focusing on the retail sector. It begins with a personal analysis, utilizing a SWOT analysis to assess the individual's strengths, weaknesses, opportunities, and threats within the context of their marketing career goals. The report then outlines a detailed career action plan, identifying areas for skill development, such as communication, IT, and teamwork, and provides actionable steps and timelines for improvement. A significant portion of the report is dedicated to the creation of a curriculum vitae (CV), highlighting the individual's work experience, qualifications, and skills. The report concludes by emphasizing the importance of continuous professional development and self-reflection in achieving career objectives in the dynamic field of marketing. The report references several academic sources to support its findings and recommendations.