Career Action Plan and Self-Reflection Report - Marketing Module

This report presents a comprehensive career action plan designed for a marketing professional, specifically focusing on the retail sector. It begins with a personal analysis, utilizing a SWOT analysis to assess the individual's strengths, weaknesses, opportunities, and threats within the context of their marketing career goals. The report then outlines a detailed career action plan, identifying areas for skill development, such as communication, IT, and teamwork, and provides actionable steps and timelines for improvement. A significant portion of the report is dedicated to the creation of a curriculum vitae (CV), highlighting the individual's work experience, qualifications, and skills. The report concludes by emphasizing the importance of continuous professional development and self-reflection in achieving career objectives in the dynamic field of marketing. The report references several academic sources to support its findings and recommendations.

CW2- Career Action
Plan and Self-
Reflection

Table of Contents
INTRODUCTION................................................................................................3
TASK....................................................................................................................3
Personal Analysis..............................................................................................3
Career Action Plan............................................................................................4
CV.....................................................................................................................6
CONCLUSION.....................................................................................................7
REFERENCES...............................................................................................................................8

INTRODUCTION
A career action plan is a road map that guides an individual from choosing a profession
to landing a job or advancing their career in a certain region or field. This will assist a person
in achieving their career objectives. A person's aptitude for introspection and eagerness to
learn more about their own nature and purpose is known as self-reflection (Delauzun, A.,
2020). As a result, it is linked to the philosophy of consciousness and the theme of awareness,
as well as the philosophy of mind. Self-reflection allows a person to consider, assess,
mediate, and seriously consider their attitudes, behaviours, motives, thoughts, and desires.
The following will be based on a personal assessment of strengths and opportunities for
improvement. It will also create a career action plan to strengthen or build critical abilities in
a certain field, such as retail. Finally, a CV and profile will be created.
TASK
Personal Analysis
Personal analysis entails assessing my current abilities and shortcomings, as well as
opportunities and dangers. It is critical to determine one's own talents and competences,
which necessitates the use of a SWOT analysis. It is a model that assists in determining one's
own skills and weaknesses, as well as guiding one toward achieving goals in the near future.
I've learned and studied several marketing courses in order to advance my profession in the
retail industry, and I've gained knowledge, concepts, skills, and much more. I recently had the
opportunity to work for Marks & Spencer, a leading retailer (Homsey, B.O., 2021). Its
company has expanded to include food, houses, and other domestic products. I have
determined that several important talents must be developed or improved in order for me to
carry out my task and job as a marketing employee. The following is an expanded discussion:
 Communication skill- This is strength for me as I am capable to exchange
information and thoughts with other people. This skill helps me in field of marketing
as there is requirement to formulate suitable marketing plans and campaigns for future
growth which requires effective communication skill. I must communicate with a
variety of people, including consumers, co-workers, customer service personnel, and
others. the having of communication skill can help in resolving conflicts leading to
growth in marketing.
 Interpersonal skills- I am good in this skill which is opportunity for me as it requires
the understanding of needs and requirements of other people in order to develop

career in marketing field. It requires the interaction and communication with others.
this skill helps me in building relationship and develop trust (Mattingly, A.N. and
et.al., 2020).
 Teamwork skills- I am lacking in this skill which is weakness for me as teamwork
requires to work in group together with other members. Each member has different
opinion which may result to conflict. I am not able to organise the work effectively in
group for which I need to work more upon this to improve.
 Presentation skills- This skill is strength for me as I have knowledge of presentation
which is needed in the filed of marketing. The effective presentation skill helps me to
present information in effective way regarding the product and services. I have
knowledge of using pictures in presentation to make it more attractive.
 IT skills- This skill is threat for me as i am lacking in this skill by not having
knowledge of technical skills, software etc. The It skill requires the understanding of
security, system and networks, data analysis, machine leraning etc. It defines to the
technical skills which is necessary to work wiythin technical support, maintenance. I
need to develop this skill in field of marketing as several techniques in terms of CRM
and other software is needed for success (Mayombe, C., 2021).
 Technical skills- This skill is also threat and weakness for me as i am enough good in
this skill to work upon and requires proper knowledge of tools and softwares. It is set
of abilities or knowledge which is needed to perform pratical tasks in several areas of
technology, arts etc. There is use of certain tool & technologies in technical skills.
Career Action Plan
The career action plan is defined as dynamic document which people own and manage
intended to reflect their increased career development leraning. The developimng of this plan
helps in setting goals, action required to achieve these goals and commit to participating in
planned activities. It lists the professional goals and steps to achieve them. As I discussed in
the earlier part, being a marketing manager at the chosen company has both advantages and
disadvantages. I will build an action plan for my career that will help me grow in crucial
areas of marketing in order to do my job more effectively. The following is the action plan:
Skills, knowledge or
abilities
Importance of key
area
Action to develop or
improve key areas
Time-scales

Communication Skills I am good in
communication skill
but I need to develop it
more better in order to
become effective so
that I can interact with
others in effective
way. This skills makes
me capable to provide
solutions and measures
of several problems in
filed of marketing.
I can improve this skill
more better by joining
coaching, reading
books, interacting with
different people daily
so that my knowledge
can be enhance and
different opinions can
be share (Sheoran and
et. al., 2018).
Eight to nine
months
IT skills I am lacking in this
skill by developing
this skill allows me to
feel more confident as
I can take use of
technology in most
effective way which
helps in completing
task faster. I will be
able to solve technical
issues independently.
To develop or improve
this skill I will
continue my education
in the subject of IT. I
will take help of
mentor to guide me
and training.
Two to three years
Technical Skills The technical skills are
important in the
business which is
essential for me
develop as I lack in
this. This skill helps
me to perform jobs
successfully by
acquiring knowledge
on software. The
To improve my
technical skill I will
identify my favourite
tech related media
outlets, reading online
tutorials, taking
classes, working on
software to enhance
my technical
knowledge. I will take
One and half years.

development of this
skill will help me in
coordinating work,
solving problem etc.
subscription to
technical magazines
(Spiller, and Tuten,
2019).
Teamwork skills The development of
his skill will help in
building strong
employee relationship
as I will able to work
more closely and
knowing each other.
The working in team
will helps me
enhancing in my
communication,
strength and leading to
work in efficient way.
I can develop and
improve this skill by
having positive
mindset, clarifying
roles, managing time
efficiently, exercising
together, establishing
team rules & purposes.
Five to Six months
CV
This is refered as curriculum viate which is profeesionl document taht helps in
summarizing the work history, education and skills of individual person.
Curriculum Vitae
(Marketing Manager)
Contact details:
xxx,UK 1456
(780)567-892233
[e-mail]
Aims of Career:
My career goal is to work as a marketing manager for a reputable company where I can rely
on my colleagues. to acquire a variety of professional approaches for completing marketing
jobs quickly and successfully. for a long time, develop and flourish in a professional
working atmosphere.

Work Experience:
 I completed a professional internship at a well-known marketing firm.
 I've attended numerous marketing webinars and seminars to expand my technical
expertise.
 I worked for a recruiting firm and did a lot of marketing.
Qualifications:
 Got a bachelor's degree in marketing management.
 Attained master course in the field of marketing.
 PHD degree in domain of marketing.
Skills:
 Communication skills and teamwork skills
 Presentation and technical skills
CONCLUSION
From this report, it may be stated that a good career action plan assists an individual
in developing crucial areas or talents, which aids in achieving professional goals. A person
can use personal analysis to determine their strengths and weaknesses, which are crucial for
their professional goals and careers. A CV can be used to reflect a person's education,
qualifications, abilities, competences, experience, and aspirations for a specific job. It aids in
the recruitment of employers.

REFERENCES
Books and Journals
Delauzun, A., 2020. Change it up, change the system! Exploring career development learning
and social justice through action research. Journal of the National Institute for
Career Education and Counselling, 44(1), pp.13-20.
Homsey, B.O., 2021. An Action Plan for Artistic Identity and Career Development. Dance
Education in Practice, 7(1), pp.19-25.
Mattingly, A.N. and et.al., 2020. Implementation of a pharmacy technician career
ladder. American Journal of Health-System Pharmacy, 77(9), pp.709-712.
Mayombe, C., 2021. The effects of social marketing efforts in motivating unemployed adults'
participation in skills training programmes in South Africa. Higher Education, Skills
and Work-Based Learning.
Sheoran and et. al., 2018. Understanding the trends of marketing research and its future
directions: a citation analysis. The Bottom Line.
Spiller, L. and Tuten, T., 2019. Assessing the pedagogical value of branded digital marketing
certification programs. Journal of Marketing Education, 41(2), pp.77-90.