MG410 Career Viewpoint: A Self-Reflection and Career Action Plan

This report presents a career action plan and self-reflection based on research within the travel and tourism sector, specifically focusing on the role of a digital marketing executive. It includes a personal analysis identifying strengths and weaknesses in areas like critical thinking, decision-making, technical management, and communication skills. The plan outlines steps to develop these skills through resources like seminars, courses, and practical application. Key areas of knowledge, such as technological skills and ICT in tourism, are highlighted as strengths. The report concludes with a discussion of the evolving landscape of digital marketing and the importance of continuous learning and adaptation to new technologies like AI and Google Analytics. The career action plan aims to address identified weaknesses and leverage strengths to achieve professional goals within the tourism industry.

Project

Contents
INTRODUCTION...........................................................................................................................3
PERSONAL ANALYSIS................................................................................................................3
CAREER ACTION PLAN..............................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing executive is responsible for assisting the planning, execution and more
level of optimization of the online marketing efforts as the promotion of goods and services
through the development of digital channels have the complex procedure with great level of
potentiality in making the company success. In the current trends company have the increase
level of realization over identifying the importance of digital marketing to enhance the business
prospects. As per the research, travel and tourisms is the specific sector in order to build up the
strong level of professional careers. In addition to that’s, it has the major level of requirement of
advance skills and high knowledge as the sector is becoming challenging day by day. In this
report, there will be clear level of discussion on the assessment of personal skills which will be
critical analysis in way to be competent for developing in travel and tourism sector.
PERSONAL ANALYSIS
The personal analysis is the more level of confidential analysis to have the identification of
the personal and professional blend which have the inclusion o the deepening awareness and
appreciation in the unconscious mental life, motivations, fears, representations, identifications,
conflicts, and ongoing power of the past in the present. On the other hand, it is helpful in
developing their greater level of capacities for the self-reflection, empathy, and mature self-
regulation of one’s emotional responses, all essential for an analyst’s role in creating an effective
analytic process.
As the travel and tours industry have the appearance to have larger level of market
extent, there is the need to proceeding of new talent to provide different types of services for
loyal customers and new customer acquisition to support the growth trend in the tourism
industry. In the personal analysis, I have proper rectified which are the skill which more
importantly required to have the development at professional level as the digital marketing
executive in more appropriate way.
The skills are such as the –
Critical Thinking- this is the things which is being required to make the effective level of
decision making in the more level of complex situation. I have personally analysed that’s I need
to have properly level of work on managing my critical thinking. In addition to that, I have
analysed it took me a longer period of time to have resolve the complex situation. On the other
hand, I felt a little bit afraid to have involvement in such situation.
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Decision making: the decision making is considered to be one of the most important aspect for
as graduate. I have analysis this skill is also weak as I have found myself as failure to make the
proper level of decision making in order to have the reached through specific deadline. In
addition to that’s paying proper level of attention will make me fit for analysing the market under
deep depth in order to have the analysis over the company growth.
Technical management skills- this is the skill which is being development by the graduate
student when their managements training is done with the proper implementation of technology.
this have resulted in proper level o understanding regarding machine and their differentiated
mechanism. I have the proper understating of the technical managements skill which is helpful
to have the proper managements of machine in various business positive aspect to gains more
level of compositive advantages.
Technical skills: this is opened of the major skills which is about the graduates to have the better
way of understanding to have greater level of knowledge in terms of the usage in different
software and application. As the travel and tours industry have the appearance to have larger
level of market extent, there is the need to proceeding of new talent to provide different types of
services for loyal customers and new customer acquisition to support the growth trend in the
tourism industry. I have analysed myself I am competent is identifying major level of technical
issues which can be different software application. I can make myself suitable to access more
technical skills.
Creativity skills: Creativity is the major aspect which is helpful in developing something which
is different form the other. This is helpful in attaining the goal in more efficient way. This is also
considered a strategy to have development by thinking out of box. I have analysed myself a
moderate level of innovator as I am found myself to have multiple of single software in more
different innovative way.
Communication skills: Communication skill is considered to be the aspects which is important
in order to have professional level of development in travel and tourism company. I have
analysed myself that’s I am capable to have the proper level of interaction with the local person
in terms of knowledge about culture, ethics, etc. of people, in order to communicate. I have
ability to work in team to have achievement in goals.
Area of knowledge
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Technological knowledge – in the era of technology, I consider myself more level of competent
as I have proper level of knowledge regarding all the level of new software and application
which are used in more level of tourism sector. In addition to that’s I have creativity to multiple
of single software in more different innovative way. The technological skills are considered to
be strength to have a strategy in developing the thinking out of box.
Use of the ICT in tourism - The ICT system have the developing the business in more way to
store, process along with analysis share vast amount of data. This tool has informative, situating
along with constructive and communicative tools. I have better ideas to the type of tools along
with system which is being us in which area. In addition to that’s I practically have
understandability with use of ICT tools with application in knowledge job role as digital
executive. As I have major level of interest in formation the coding and programming to have
relevant level of outcomes which is to get engage in this profession. However, I think that in
future there will be high demand of digital marketing analyst.
CAREER ACTION PLAN
I have analysed that’s is the tourism sector there are existence of many roles and
vacancies which is being required to have different types of skills and knowledge. As I have
been interesting to be the part of travel and tourism sector as the digital marketing analyst. As per
the above level of personal analysis, I have analysed the skill which have been identified as
strength and weakness which is necessary to e developed to be which more importantly required
to have the development at professional level as the digital marketing executive in more
appropriate way.
The carrier actional plan is the customized level of documents which have been used to
make basement of the establishment of goals. This can be also been developed basically to have
the road map that’s will ultimately have the lead in order to have the occupation by getting the
job and strengthening career.
Skills Resources Process Time
Creativity
skills
Proper
attention and
guidance form
tutors
 There should be following of inspiration rituals
 Try to have creating of something new every
day.
 To exercise and mediation to increase the
thinking ability.
6 weeks
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 Create an Adhocracy.
 There should be increase in innovation by work
environment to increase creativity.
Critical
Thinking
To have
attending of
seminar and
other
profession
development
courses.
 The important step to have the honing the
questioning skills which the help of various level
of assumptions.
 There should be adjustment in perspectives
along with understanding own basis.
 Putting all the option will be helpful in
understanding own opinion.
4 weeks
Use of the
ICT
Proper
attention and
guidance form
tutors by
taking
profession
development
courses
 By taking the proper level of professional case
which will be helpful increasing the skills.
 To have increase in recent informative around
the usage of travel and tourism industry.
 Proper guidance for the teacher and sinuous
personalities.
3 weeks
Decision
making
Proper
attention and
guidance form
tutors
 Carefully Consider the Certainties Before
Making a Decision:
 Analyse the Reason for Making a Decision:
 Determine the Number of Choices You Have:
 Try Making an Informed Decision:
 Make Sure Your Decision Makes Sense
4
weeks.
CONCLUSION
From the above file, it can be concluded that’s in the current trends company have the increase
level of realization over identifying the importance of digital marketing to enhance the business
prospects. Alongside, I think that digital marketing will completely take over traditional
marketing. there will be many new technologies appeared such as AI, google analytics, etc.
With following of effective carrier plan, I have analysed it took me less period to have resolve
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the complex situation. in addition to that’ I have the proper understating of the technical
managements skill. Later on I am more creative and innovator have been identified as strength
and weakness which is necessary to be developed.
7

REFERENCES
Books and Journals
Online
Phalusuk, C., Blut, M., Schoefer, K. and Ness, M., 2018, July. SERVICE FAILURES WITHIN
SERVICE DELIVERY NETWORKS: A QUALITATIVE STUDY IN TRAVEL AND
TOURSIM INDUSTRY. In 2018 Global Marketing Conference at Tokyo (pp. 604-605).
Kumar, R.B. and Ganapathi, R., 2020. A Study on Emerging Trends in Eco Toursim in india.
Studies in Indian Place Names, 40(3), pp.3586-3591.
HASHIMOV, Z., 2017. Structures that companies create to accelerate start-ups.
Öğütçü, G., Testik, Ö.M. and Chouseinoglou, O., 2016. Analysis of personal information
security behavior and awareness. Computers & Security, 56. pp.83-93.
Cottrell, S., 2017. Critical thinking skills: Effective analysis, argument and reflection. Macmillan
International Higher Education.
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