Career Action Plan: Self-Reflection on Skills and Career Goals
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This report provides a comprehensive career action plan based on self-reflection, focusing on the individual's aspirations to become a marketing manager in the wholesale industry. It begins with a personal analysis, identifying key skills such as interpersonal abilities and networking, while also acknowledging areas for improvement like creative and innovative skills. The career action plan outlines specific strategies for developing these skills, including enrolling in management courses and seeking feedback from clients. The plan includes timelines and criteria for judging progress in areas like leadership and communication. Ultimately, the report emphasizes the importance of continuous self-improvement and strategic planning for achieving career goals. Desklib provides access to solved assignments and resources for students.

Career action
plan and self
reflection
plan and self
reflection
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Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PERSONAL ANALYSIS.......................................................................................................1
CAREER ACRION PLAN.....................................................................................................3
CONCLUSION................................................................................................................................6
References:.......................................................................................................................................7
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PERSONAL ANALYSIS.......................................................................................................1
CAREER ACRION PLAN.....................................................................................................3
CONCLUSION................................................................................................................................6
References:.......................................................................................................................................7

INTRODUCTION
Career improvement means a procedure for deciding a career, improving the skills, or
advancing one's career path. Individuals must pursue better vocation with an aim to develop their
personalities. Job mainly focus on an individual's coming improvement. It is critical to address
the persons needs to develop a proper career plan because it assists them deciding better future
plan which acknowledges current skills, knowledge, hard work etc. with definite advantages as
well as disadvantages (Amato, 2017). Because of individual's skills and knowledge, person
appointed for hiring would make a decision. The aim of this report is to identify person's
internal capacity for the post of marketing manager creating a plan for career actions , and
designing an efficient resume which comprises of person's skills, knowledge and experience. It
can be said that people should measure personal skills, experiences and knowledge for
identifying the competition element along with the key areas for improvement. Making and
developing an effective career action plan is the only way to measure and improve such skills,
knowledge, and experience.
MAIN BODY
PERSONAL ANALYSIS
According to actual scenario, the wholesale industry wants to improve their sales and for
that, requires professional selling expert who can perform various marketing actions effectively
as well as efficiently. According to the findings of this study, the eligible person has enough
confidence in developing his own abilities that are required for achieving personal goals
successfully. Based on my personal understanding of the retail business , it is known to me that it
is a good career option for me in this industry (Freischlag and Faria, 2018). Because I feature the
experience which is required in the field, I'm very able to devise the strategies for obtaining the
career as a selling expert since it's the passion as well as dream. Several skills that are required in
the marketing manager of a retail organisation were identified during previous segment of the
file, CW1. Interpersonal skills, Simultaneous skills, hearing skills, inventive skills, positioning
skills, all are required.
Based on abilities listed above, it can be determined to say that I m lacking all of the
required skills for a selling expert. My actual capabilities are strong interpersonal ability and the
ability of broadening the system by making good relations with a many people. Even so, myself
1
Career improvement means a procedure for deciding a career, improving the skills, or
advancing one's career path. Individuals must pursue better vocation with an aim to develop their
personalities. Job mainly focus on an individual's coming improvement. It is critical to address
the persons needs to develop a proper career plan because it assists them deciding better future
plan which acknowledges current skills, knowledge, hard work etc. with definite advantages as
well as disadvantages (Amato, 2017). Because of individual's skills and knowledge, person
appointed for hiring would make a decision. The aim of this report is to identify person's
internal capacity for the post of marketing manager creating a plan for career actions , and
designing an efficient resume which comprises of person's skills, knowledge and experience. It
can be said that people should measure personal skills, experiences and knowledge for
identifying the competition element along with the key areas for improvement. Making and
developing an effective career action plan is the only way to measure and improve such skills,
knowledge, and experience.
MAIN BODY
PERSONAL ANALYSIS
According to actual scenario, the wholesale industry wants to improve their sales and for
that, requires professional selling expert who can perform various marketing actions effectively
as well as efficiently. According to the findings of this study, the eligible person has enough
confidence in developing his own abilities that are required for achieving personal goals
successfully. Based on my personal understanding of the retail business , it is known to me that it
is a good career option for me in this industry (Freischlag and Faria, 2018). Because I feature the
experience which is required in the field, I'm very able to devise the strategies for obtaining the
career as a selling expert since it's the passion as well as dream. Several skills that are required in
the marketing manager of a retail organisation were identified during previous segment of the
file, CW1. Interpersonal skills, Simultaneous skills, hearing skills, inventive skills, positioning
skills, all are required.
Based on abilities listed above, it can be determined to say that I m lacking all of the
required skills for a selling expert. My actual capabilities are strong interpersonal ability and the
ability of broadening the system by making good relations with a many people. Even so, myself
1
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discovered many skills are missing in me. To be considered for the position of marketing
manager, I must first develop the skills listed above. I currently have strong interpersonal, social,
as well as client dealing abilities. I can efficiently describe various marketing plans with the
subordinates (Matheny, Whicher and Israni, 2020). Task completion that is both effective and
efficient is always the result of effective communication. Furthermore, my communication skills
can help the organisation by coordinating with other departments. Together we can improve the
profits for the organisation with effectively communicating information related to the products to
customers. Communication was regarded a very crucial aspect because it was utilised to
persuade consumers for buying the products. My capability involves of furnishing excellent
customer service (Takahashi, 2019). Other ability possessed by me is getting involved with
everyone. Selling activity is not a easy job which can be done by a single person. I possess
strength of working well with everyone helps the overall organisation perform all tasks together .
One of the ability I have is networking, selling experts must establish healthy and positive
relationships with customers in order to retain active consumers as well as draw fresh customers
for the business. It is necessary for selling managers to establish various systems with group in
order to persuade them to purchase a particular good or service and to receive optimistic
response. Other strengths in me are my abilities to render excellent customer service (Morris and
et. al., 2021). Another ability is to translate consumers ask in the retail business. As a
consequence, providing them with the top-quality work possible, satisfying their needs while
also holding them. Another important learning is that to realize the needs of consumers in order
to realize the needs as well as requirements. One more thing to address for me is all the relevant
skills which are needed for work. Its been discovered that selling expert must transact with a
large number of group from various societies and languages. They must possess ability to
understand them for the same reason. So there are few areas on which I need to work on for
better understanding of this area.
CAREER ACTION PLAN
A career action plan can be defined as an useful asset for the improvement of the
weaknesses of the individual. These critical shows are an in-depth assessment for the
improvement of individual's abilities which are currently lacking (Shingo, Dillon and Bodek,
2019). For succeeding in career, I must prepare a career plan so that my weaknesses gets
reduced. A Career Action Plan is a instrument that a person needs in order to develop skills and
2
manager, I must first develop the skills listed above. I currently have strong interpersonal, social,
as well as client dealing abilities. I can efficiently describe various marketing plans with the
subordinates (Matheny, Whicher and Israni, 2020). Task completion that is both effective and
efficient is always the result of effective communication. Furthermore, my communication skills
can help the organisation by coordinating with other departments. Together we can improve the
profits for the organisation with effectively communicating information related to the products to
customers. Communication was regarded a very crucial aspect because it was utilised to
persuade consumers for buying the products. My capability involves of furnishing excellent
customer service (Takahashi, 2019). Other ability possessed by me is getting involved with
everyone. Selling activity is not a easy job which can be done by a single person. I possess
strength of working well with everyone helps the overall organisation perform all tasks together .
One of the ability I have is networking, selling experts must establish healthy and positive
relationships with customers in order to retain active consumers as well as draw fresh customers
for the business. It is necessary for selling managers to establish various systems with group in
order to persuade them to purchase a particular good or service and to receive optimistic
response. Other strengths in me are my abilities to render excellent customer service (Morris and
et. al., 2021). Another ability is to translate consumers ask in the retail business. As a
consequence, providing them with the top-quality work possible, satisfying their needs while
also holding them. Another important learning is that to realize the needs of consumers in order
to realize the needs as well as requirements. One more thing to address for me is all the relevant
skills which are needed for work. Its been discovered that selling expert must transact with a
large number of group from various societies and languages. They must possess ability to
understand them for the same reason. So there are few areas on which I need to work on for
better understanding of this area.
CAREER ACTION PLAN
A career action plan can be defined as an useful asset for the improvement of the
weaknesses of the individual. These critical shows are an in-depth assessment for the
improvement of individual's abilities which are currently lacking (Shingo, Dillon and Bodek,
2019). For succeeding in career, I must prepare a career plan so that my weaknesses gets
reduced. A Career Action Plan is a instrument that a person needs in order to develop skills and
2
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removing the weaknesses. It comprises complete evaluation for developing the skills of the
individual. It is determined to create this program in order to improve some specific skills that
would lead to my career success. The career action plan is as follows:
SKILLS SIGNIFICANCE HOW IT CAN BE
DEVELOPED
JUDGING
CRITERIA
TIME
DURATION
Creative and
innovative
skills
It has been found as
necessary for the
marketing manager to
have the skills of
creation and
innovation because it
help them in bringing
the innovation in the
products through the
creativity in the
marketing activities.
Through creating
attractive marketing
activities and creative
innovation in the
products and services,
the marketing
manager can perform
its roles and
responsibilities in an
effective and efficient
manner as it result in
the attraction of
higher number of
For the purpose of
developing the
skills of creativity
and innovation, I
have to analyse the
competitors.
Through analysing
the strategy of
competitors, I can
know bring more
creativity in the
marketing activities
(Wehmeyer and et.
al., 2019). Along
with this, I have to
do know about the
preferences of
customers as it help
me in introducing
the innovation in
the products of
retail industry.
The development of
creative and
innovative skills can
be judged through
only through the
final sales. Because
final improvement in
the creativity and
innovation result in
the increase in sales
of products offered
by the retail
industry.
10 months (By
March 2023)
3
individual. It is determined to create this program in order to improve some specific skills that
would lead to my career success. The career action plan is as follows:
SKILLS SIGNIFICANCE HOW IT CAN BE
DEVELOPED
JUDGING
CRITERIA
TIME
DURATION
Creative and
innovative
skills
It has been found as
necessary for the
marketing manager to
have the skills of
creation and
innovation because it
help them in bringing
the innovation in the
products through the
creativity in the
marketing activities.
Through creating
attractive marketing
activities and creative
innovation in the
products and services,
the marketing
manager can perform
its roles and
responsibilities in an
effective and efficient
manner as it result in
the attraction of
higher number of
For the purpose of
developing the
skills of creativity
and innovation, I
have to analyse the
competitors.
Through analysing
the strategy of
competitors, I can
know bring more
creativity in the
marketing activities
(Wehmeyer and et.
al., 2019). Along
with this, I have to
do know about the
preferences of
customers as it help
me in introducing
the innovation in
the products of
retail industry.
The development of
creative and
innovative skills can
be judged through
only through the
final sales. Because
final improvement in
the creativity and
innovation result in
the increase in sales
of products offered
by the retail
industry.
10 months (By
March 2023)
3

people towards the
organisation.
Leadership
skills
Marketing function is
the most important
part of every business
organisation as the
marketing department
have to work for
attracting the
customers. There are
several activities of
marketing which is
being performed by
various teams. It has
been found as
necessary for the
marketing manager to
have proper
leadership skills in
order to manage the
entire teams and
perform their
operations in an
effective and efficient
manner.
In order to develop
the leadership skill
with me, I have to
enrol myself in a
management
course as it help
me in developing
several
management skills
such as leadership
skills, team
management, time
management and
many more. The
management
course help me
developing all the
above skills along
with the leadership
skills which is
found as necessary
for marketing
manager to manage
the team of
marketing
department.
Only through the
result of exams of
management course
work as the
judgement criteria
while help in
analysing the
leadership skills
within me. The
result of
management course,
help me in
developing the
effective leadership
skills which I can
use in managing my
team of marketing.
1 year (By
May 2023)
Communica
tion skills
The marketing
manager have to
In order to develop
the communication
Feedback from the
team members,
6 months (By
4
organisation.
Leadership
skills
Marketing function is
the most important
part of every business
organisation as the
marketing department
have to work for
attracting the
customers. There are
several activities of
marketing which is
being performed by
various teams. It has
been found as
necessary for the
marketing manager to
have proper
leadership skills in
order to manage the
entire teams and
perform their
operations in an
effective and efficient
manner.
In order to develop
the leadership skill
with me, I have to
enrol myself in a
management
course as it help
me in developing
several
management skills
such as leadership
skills, team
management, time
management and
many more. The
management
course help me
developing all the
above skills along
with the leadership
skills which is
found as necessary
for marketing
manager to manage
the team of
marketing
department.
Only through the
result of exams of
management course
work as the
judgement criteria
while help in
analysing the
leadership skills
within me. The
result of
management course,
help me in
developing the
effective leadership
skills which I can
use in managing my
team of marketing.
1 year (By
May 2023)
Communica
tion skills
The marketing
manager have to
In order to develop
the communication
Feedback from the
team members,
6 months (By
4
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communicate with the
several number of
clients in order to
communicating them
regarding the
products and services
offered by the
business organisation.
It is found as
mandatory for the
marketing manager to
have proper
communication skills,
so that they can
effectively influence
the people to buy the
products and services
which help the entire
organisation in
generating higher
revenue.
skills within me, I
have to deal with
the several number
of customers which
help me in
communicating
with them properly.
Along with this, I
can develop my
communication
skills through
communicating
with the other
departments and
team members in
order to
transferring and
sharing the ideas
with each other.
senior and clients
work as the
judgement criteria.
All these members
provide feedback
related to my
communication.
June 2022)
CONCLUSION
Therefore it can be concluded that all persons need career positioning. It comprises of
individual examination as well as a proper career action plan. Self analysis assist individuals in
understanding the abilities they have and the things which are lacking in them. The plan is
created for improving the performance of the individual and to assess the skills which he or she
possess. All persons must create their career targets. It views both individualised analysis and
roadmap of tasks to be perform. Individualised analysis assist individuals in learning the abilities
they have and also their imperfections. A career program is created with the goal of improving a
person's skills.
5
several number of
clients in order to
communicating them
regarding the
products and services
offered by the
business organisation.
It is found as
mandatory for the
marketing manager to
have proper
communication skills,
so that they can
effectively influence
the people to buy the
products and services
which help the entire
organisation in
generating higher
revenue.
skills within me, I
have to deal with
the several number
of customers which
help me in
communicating
with them properly.
Along with this, I
can develop my
communication
skills through
communicating
with the other
departments and
team members in
order to
transferring and
sharing the ideas
with each other.
senior and clients
work as the
judgement criteria.
All these members
provide feedback
related to my
communication.
June 2022)
CONCLUSION
Therefore it can be concluded that all persons need career positioning. It comprises of
individual examination as well as a proper career action plan. Self analysis assist individuals in
understanding the abilities they have and the things which are lacking in them. The plan is
created for improving the performance of the individual and to assess the skills which he or she
possess. All persons must create their career targets. It views both individualised analysis and
roadmap of tasks to be perform. Individualised analysis assist individuals in learning the abilities
they have and also their imperfections. A career program is created with the goal of improving a
person's skills.
5
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6

References:
Books and Journals
Amato, C., 2017. Experiential learning from the continental viewpoint: If the cap fits…. In Re-
thinking Legal Education Under the Civil and Common Law (pp. 13-26). Routledge.
Freischlag, J.A. and Faria, P., 2018. It is time for women (and men) to be brave: a consequence
of the# MeToo movement. Jama. 319(17). pp.1761-1762.
Matheny, M.E., Whicher, D. and Israni, S.T., 2020. Artificial intelligence in health care: a report
from the National Academy of Medicine. Jama. 323(6). pp.509-510.
Morris, R. and et.al., 2021. A taxonomy of dual career development environments in European
countries. European Sport Management Quarterly. 21(1). pp.134-151.
Shingo, S., Dillon, A.P. and Bodek, N., 2019. A Study of the Toyota Production System From an
Industrial Engineering Viewpoint: From an Industrial Engineering Viewpoint.
Takahashi, Y., 2019. The Impact of Increased Utilisation of Microelectronics on Employment,
Production Process, and Job Organisation-The Japanese Viewpoint. In Management
Under Differing Labour Market and Employment Systems (pp. 427-440). De Gruyter.
Wehmeyer, M.L. And et.al., 2019. A crisis in career development: Life designing and
implications for transition. Career Development and Transition for Exceptional
Individuals. 42(3)
7
Books and Journals
Amato, C., 2017. Experiential learning from the continental viewpoint: If the cap fits…. In Re-
thinking Legal Education Under the Civil and Common Law (pp. 13-26). Routledge.
Freischlag, J.A. and Faria, P., 2018. It is time for women (and men) to be brave: a consequence
of the# MeToo movement. Jama. 319(17). pp.1761-1762.
Matheny, M.E., Whicher, D. and Israni, S.T., 2020. Artificial intelligence in health care: a report
from the National Academy of Medicine. Jama. 323(6). pp.509-510.
Morris, R. and et.al., 2021. A taxonomy of dual career development environments in European
countries. European Sport Management Quarterly. 21(1). pp.134-151.
Shingo, S., Dillon, A.P. and Bodek, N., 2019. A Study of the Toyota Production System From an
Industrial Engineering Viewpoint: From an Industrial Engineering Viewpoint.
Takahashi, Y., 2019. The Impact of Increased Utilisation of Microelectronics on Employment,
Production Process, and Job Organisation-The Japanese Viewpoint. In Management
Under Differing Labour Market and Employment Systems (pp. 427-440). De Gruyter.
Wehmeyer, M.L. And et.al., 2019. A crisis in career development: Life designing and
implications for transition. Career Development and Transition for Exceptional
Individuals. 42(3)
7
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