Marketing Career Development: Analysis, Plan and CV Example

This report explores a career viewpoint within marketing, emphasizing the importance of career growth for students. It details a personal analysis, including strengths like communication and creativity, and weaknesses such as adaptability and interpersonal skills. The report outlines a career action plan to mitigate these weaknesses through targeted skill development activities. A CV tailored for a Marketing Manager position is included, highlighting key responsibilities and required qualifications. The conclusion underscores the significance of career viewpoint and digital marketing in fostering positive user relationships and enhancing individual skills for career advancement. Desklib provides access to similar solved assignments and past papers for students.

Career Viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Personal Analysis...................................................................................................................3
Career action plan...................................................................................................................4
CV...........................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Career viewpoint is defined as the perspective or concept which is utilized by every
student for enhancing their security in aspect of their career and future growth in long term. The
concept of career growth is highly important for each and every student or single person for
living their life in decent manner (Agrawal, Kim, and Colombel, 2020). But profession of
marketing is referring to those type of talent which is highly utilized by every single person in
aspect of enhancing the services and products of particular organization. With help of achieving
knowledge about various marketing skills the all over potentiality, ability and performance of
every students are effectively increased in their work. The main motive of adapting various types
of marketing skills by each student in professional manner is to advertising and promoting of
various product of particular company during the time of their job. The report will cover personal
analysis, career action plan and preparation of CV.
TASK
Personal Analysis
During the time of adapting or learning various types of marketing skills I understand that
these skills are highly important in our life in aspect of maintaining good communication with
others. The other point is that marketing skills plays the major role in professional way in both
strength and weakness aspect.
Strength in professional skills includes -
 Communication skills – Communication is my strongest skill in the form of digital
marketer and professional marketer. In professional life this skill plays crucial for
enhancing the success rate of career at maximum level. With help of effective
communication skills as a professional marketer I am able to share information with my
team members and other people quickly regarding particular product and service. After
the end of my academics when I started my journey professionally I realize that
communication is highly essential for sharing reliable information to customers quickly.
 Creativity skills – As an professional marketer creativity is my other biggest strength.
Due to the effective use of this skill I am able to prepare attractive presentation and
projects which leads to attract the focus of audience for long time. As an professional
marketer this skill highly supports me for adapting and using of new technology in my

project. In professional life due to the effective use of this skill I am able to highlight the
specifications and features of various study materials and courses effectively in front of
my audience effectively. Due to having strong academic skills my project become
popular in institution for long time.
Weakness in professional skills includes -
 Adaptability skills – During the time of my I am not good in this skill which leads to
create negative impact in my professional and career growth. In aspect of professional
life due to this issues I am not able to maintain effective communication with my team
members. As an professional marketer it is highly important for me to increase or update
my knowledge regularly. Due to less knowledge I am not able to adapt new surroundings
and technology of particular institute.
 Interpersonal skills – Interpersonal skills is basically refer to the tactics and behaviour
which is used by individual person for maintaining proper interactions with others.
During my academics I am not good in this skills also and due to this issue I faced lot of
problems for managing my team. As an professional marketer this create deep negative
impact on my image or reputation. Because here due to ineffective interpersonal skills
conflicts are raised between team members which leads to decrease the overall
performance of institute.
 Email marketing skills – According to me in this skill I am not good because here did
not have much knowledge about email marketing and technology. As an professional
marketer this skill produce create negative impact on my profession. Because here due to
having low knowledge about this skill I am not able to share reliable information to my
team members and clients in time regarding new courses of educational institution. It
leads to increase relationship team member's effectively.
From the analysis of above data it concludes I realized that as an professional marketer I required
lot of improvement for enhancing my success or career growth marketing field at maximum
level. Because only professional is able to maintain strong connection between firm and
consumer for long time. Professional marketer is also essential for enhancing the popularity of
any institute or company at higher rate.
Career action plan

Skills Risk Current ability Target ability Action
Communication
skills
Due to facing
this issue I am
not able to share
my views and
thoughts freely
with my team
members. Due to
this my negative
image are highly
produced in my
team members
mind.
At the time of my
academics and
professional life I
realized that I am
average in
communication.
Due to this I am
not able to
accomplish the
work in decided
time.
For solving this
type of problem I
started to
participate in
various program
and and seminars
with my team
members. In this
way my fluency is
increased in
speaking and
writing.
For solving this
issue I joined
class of spoken
English through
online mode.
Then after
conducting this
class for long
duration this skill
is highly
improved.
Creativity skills Due to facing
problem in this
skill I am not
able to present
my topic or
concept
effectively to my
seniors and team
mates.
During the time
of my
professional and
academic skills I
realized that I am
average in this
skill. Due to this I
am not able to
prepare my
presentation
effectively of the
selected topic.
For solving this
problem I started
to analyse the
presentation of
others in effective
manner. It leads to
enhance work
efficiency at
maximum level.
Here the final
action which I
takes for solving
this issue is that I
started to prepare
my own
presentation with
help of applying
various ideas of
others in the form
of experiments. It
leads to increase
my performance
effectively.

CV
George Valentin Iatan
13, Waterloo Road,SM1 4LS, Sutton England
123456789 [e-mail]
Job Description
Profile
Our organization needs highly knowledgable, energetic and passionate candidate in the form of
employee for the post of Marketing manager. The minimum experience which is required from
candidate is one to three years and also must have the potentiality for completing the targets of
company in prescribed time. Candidate also must have the ability for enhancing the profit of
company.
Main purpose of Job
The main purpose of introducing this type of job is to is to manage whole activities of firm in
systematic way. Due to this organization is able to maintain relations with clients for long time.
This job is also essential for increasing company profit margin and work efficiency at higher
rate.
Job location – London, United Kingdom
Date – 25-05-2022
Position – Marketing manager
Key Responsibilities
 Provides always best quality goods to all customer segments equally.
 Quickly responding to all phone enquirers promptly and in a friendly manner.
 Successfully enhance the goodwill of company with help of their product in different
locations.
 Always maintained strong relations with all categories of customers for long time.
Educational Qualification

 Candidates completed their graduation and post graduation degree from recognized
university in 2020, 2021 and 2022
 Candidates who are hiring for the marketing manager job most commonly prefer degree
such as bachelor and college degree in associates, management, education and others.
 Business and management- Buckinghamshire New University
Skills needed -
 Excellent interpersonal skill which helps in keeping the guest and employee happy.
 Must have effective communication skills for handling all categories of customers in
smooth manner during the time of telephonic and face to face interaction.
Educational Qualification
 Candidates must pass their post graduation and graduation degree in 2020, 2021 and 2022
 Employers hiring for the corporate manager job most commonly prefer degree such as
bachelor and college degree in tourism, associates, management, education, travel and
tourism etc.
 Business and management- Buckinghamshire New University

CONCLUSION
From the analysis of above data, it concludes that concept of career view point and digital
marketing plays the crucial role for maintaining positive relationship all types of users for long
time. In the aspect of career viewpoint the individual or the students are able to increase their
career growth for long time. With help of following the concept of career viewpoint the student
or the individual person always chose the right direction for increasing their career. In the
context of professional and digital marketing plays important role for polishing the various skills
of individual. These skills includes communication, problem solving ability, information and
technology and others.

REFERENCES
Books and Journals
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