Personal Career Goals, SWOT Analysis, and Development Plan

This assignment outlines a student's career aspirations to become a marketing manager, detailing their goals and motivations. It includes a comprehensive SWOT analysis to assess their strengths, weaknesses, opportunities, and threats, supplemented by feedback from peers. The student then presents a personal development plan (PDP) to address skill gaps and achieve their objectives, focusing on acquiring leadership, marketing, and digital skills, along with fitness and academic preparation. The assignment concludes with a way forward, outlining steps for applying to King's College London's MBA program and strategies for enhancing their profile. The document showcases the student's commitment to self-improvement and career advancement within the marketing field, emphasizing the importance of practical experience and continuous learning.

Assessment

TABLE OF CONTENTS
MAIN BODY..................................................................................................................................2
Part1. Career Goals......................................................................................................................2
Part2. Current Reality..................................................................................................................3
Part3. Option for Progression......................................................................................................5
Part4. Way forward......................................................................................................................6
REFERENCES................................................................................................................................8
APPENDICES.................................................................................................................................9
1

MAIN BODY
Part1. Career Goals
When I did not have much clarity and understanding of goal I just wanted to become manager or
business manager. But after gaining the clarity, purpose, knowledge and understanding I wanted
to become Marketing Manager in a multinational company. The role of business manager is one
and the same but it differs in terms of the size of company or business. The role of business
manager supervises and led operations and employees of company. He performs several tasks to
ensure that whether productivity and efficiency is maintained or not, evaluates the performance
of employees and formulates business strategies but he cannot overlooks on each and every thing
in vast organisations and neither is he specialised in all the areas. With the expansion of
company’s or business more specific departments are setup in order to have check on every
activity and ensure that the every activity and department performs efficiently as one business
manager cannot overlook on every activity so there are professional who have expertise and
handles their department efficiently contributing in the growth of company. Marketing manager
is a person who formulates and implements marketing strategies for the company to meet its
ultimate objective. They are be responsible for the several services or products, or can be in
charge of single product, generally this will be based on ability to handle and how much an
organisation thinks you are able. Marketing managers have various responsibilities in company
such as budgets and estimates for campaigns, submitting the determined budget for approval, to
work with the advertising agency, preparing contracts related to sales and advertising, reviewing
the content of advertisements such as of digital media, print media, TV commercials etc. My
motivation to pursue this career is that I think that I am an outgoing person and have great
influence on others as well my interest towards sales. Today, retail industry companies such as
Tesco, Sainsbury, H&M etc. regularly hires people who can help them in giving innovative
solutions to boost their sales and also pays good package to its marketing managers (Kanwal,
Samalia and Singh, 2017). To become a marketing professional, I need to do Masters in Business
Administration and specialisation in Marketing will increase my career opportunities in
marketing, will help in gaining financial security and confidence with prestige. MBA marketing
professionals enjoy higher salaries, bonuses and attractive perks.
2

Part2. Current Reality
For my growth it is very essential to conduct my self assessment with the help of SWOT analysis
and asking questions from 5 other people who know me well and can give me apt answers
regarding me. I can then work on improving myself and make a better person and highly skilled
talent so that I can easily get a job after completing my MBA in big company with the help of
campus placement.
Swot Analysis
Strengths
Communication Skills
Creative
Innovative
Enthusiasm
Team-work
Tech-Savvy
Weakness
Being too honest.
Delegating tasks.
Less patience.
Struggling to make fast decisions.
Opportunities
Gaining concrete and practical experience.
To develop skills that will useful in future.
Becoming more advance in my career before
education life ends.
To improve my CV.
Threats
High Level of competition.
Gets easily distracted which hinders my quality
in work.
Strengths – I believe that my major strength is that I possess good communication skills and
have gained lot of experience through public speaking, activities in my school and graduate
college (Sarsby, 2016). This strength has also helped me in developing different strengths such
as I can interact and influence anyone that is the most basic skill required in you as marketing
professionals. Also I have good understanding of few other languages such as Spanish and
French along with English. My particular strength gives me edge over many other graduates. My
extracurricular activities has helped me lot with team-work and making me creative and
innovative. The school and college activities have helped in every possible way to make skilled.
3

Weakness – By analysing my weakness, I observed that I really need to become more committed
with my work and stop delegating it to tomorrows (Phadermrod, Crowder and Wills, 2019). This
is my main area of concern where I have to work; building the habit of being committed to work
will make me more responsible. Sometimes we have to be more patient in handling situations,
and wait for the results and also have to develop the skill of making apt and quick decisions.
Opportunities – It can be analysed that there are so many opportunities waiting for me to grab
them in my career goal, the major is one is to pursue MBA as a career and become a
professional. Develop some practical experience and get exposure by working part time which
will help me developing more skills and gain good experience which will also make an addition
to my CV.
Threats – The major possible threat is growing competition in educational world and job market.
It is to be taken very seriously, I have to prepare for my entrance exams and also develop my
overall qualities & profile in order to be selected and be in top 10% (Pluchevckaya, Varlacheva
and Andrienko, 2017).
Questionnaire Feedback from 5 people –
Q1. Do I possess leadership Quality? Yes/No
Q2. Am I impulsive with my decision making? Yes/No
Q3. Do I think critically? Yes/No
Q4. Do I make good use of available resources? Yes/No
Q5. Do I regulate my temptations, distractions and procrastination in order to complete my
work? Yes/ No
Question no.
1
2
3
4
5
Yes from no. of people
3
4
3
5
2
No from no. of people
2
1
2
0
3
4

All the 5 people who completed my questionnaire commented that I am potential candidate for
becoming a marketing professional; it’s only that I need be consistent and persistent with my
work and improve the areas in which I need improvements and develop my overall profile.
Part3. Option for Progression
To build different skills that are required for becoming appropriate and right marketing
professional, I need to improve the areas in which I am weak and fulfil the gaps with the help of
my strengths. For that I need to make my Personal Development Plan and consistently work on
that to achieve my goals.
PDP
Skills Activities Resources Time Period
Develop my
leadership skills.
Learn from senior
manager where I am
working as a Part time
and never missing any
opportunity of leading
any team.
Read few books from
famous authors that
how to develop and
implement these
skills.
1 year
Learn digital
marketing.
By working as a
freelancer after
completion of
certificate and
internships on
weekends (Rimmer,
2018).
Internet, certified
Digital Marketing
Course from online
Institute.
3 months
Working on Physical
Fitness.
Regularly working out
early morning,
developing good
healthy eating habits,
as this helps in
lowering the stress
levels and in gaining
Gym, Yoga Classes,
fitness coach.
2 years
5

more stamina.
Preparing for MBA
entrance examination
for the best college in
London.
Regularly studying by
making time before
and after work to
improve aptitude.
Relevant previous
years papers,
guidance from
mentors and friends.
2 months.
Gaining good
knowledge about
Retail Companies.
By keeping the check
on them, knowing
what are their
requirements and
what profiles have
chances of being
selected.
Websites, information
from friends &
Family.
2 Years.
This PDP shows my different types of goals that are to be achieved, in order to become right fit
and have edge over from other competitors. The skills and strengths that I already possess are not
be ignored rather is to be nourished. By giving interviews to different seniors and getting
mentoring from them can also help in working on me and building my best profile. By leading
team in my current organisation will help me building the leadership qualities, while working on
different tasks with deadline will help me with making decisions fast, give innovative solutions
to problems and think critically (Shaheen and Hameed, 2020). The group exercise at workplace
will also develop spirit of team work. Reading different books will help me gaining more
detailed knowledge about various topics. And when we work in practical and actual environment
we interact with lot of different individuals and learn different skills from them and people &
situations help in developing patience, it’s just that I need to develop control on my emotions.
Developing my CV and adding up my core skills will go for the 2 years till the time I complete
my MBA.
Part4. Way forward
1. As the deadline for applying into King’s College London programme for MBA is on
1/1/21 by that I need to have the all the relevant documents in place for my application
which increases the my chances of getting into college such as the letter of appreciation
6

and work experience from my organisations, certifications that I have done in my
graduation, certificates of my achievements in extra-curricular activities.
2. In order to get inside this college, I am eligible with their requirements but i need to
prepare for their aptitude examination and after passing that I need to give personal
interview, if I get selected in the process of interview, they will evaluate my overall
profile and let me know the results (Di Gregorio and et.al., 2019). For that I have the
needed resources such as books, friends and mentors who will guide me in the journey of
getting into college. Before the examination on every weekend I will measure and
evaluate myself by giving mock test and working on improving score.
3. After getting into my college, till the 2 years I will work on refining my profile and create
the best possible resume and skills with the aim of selecting into best multinational
company that comes in college.
7

REFERENCES
Books and journals
Sarsby, A., 2016. SWOT analysis. Lulu. com.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based
SWOT analysis. International Journal of Information Management. 44. pp.194-203.
Pluchevckaya, E.V., Varlacheva, N.V. and Andrienko, O.V., 2017. SWOT-Analysis as a Tool to
Achieve a State of Personal Well-Being. The European Proceedings of Social &
Behavioural Sciences (EpSBS). Vol. 19: Lifelong Wellbeing in the World (WELLSO
2016).—Nicosia, 2017. 192016. pp.548-553.
Rimmer, A., 2018. How do I prepare a personal development plan?. Bmj. 363. p.k4725.
Shaheen, S. and Hameed, M., 2020. Personal Development Plan (PDP). Middle East Journal of
Family Medicine. 18(4).
Di Gregorio, A., and et.al., 2019. Employability skills for future marketing
professionals. European management journal. 37(3). pp.251-258.
Kanwal, S., Samalia, H.V. and Singh, G., 2017. The role of marketing intelligence in brand
positioning: Perspective of marketing professionals. Journal of Cases on Information
Technology (JCIT). 19(1). pp.24-41.
8

APPENDICES
SWOT Analysis
Strengths
Communication Skills
Creative
Innovative
Enthusiasm
Team-work
Tech-Savvy
Weakness
Being too honest.
Delegating tasks.
Less patience.
Struggling to make fast decisions.
Opportunities
Gaining concrete and practical experience.
To develop skills that will useful in future.
Becoming more advance in my career before
education life ends.
To improve my CV.
Threats
High Level of competition.
Gets easily distracted which hinders my quality
in work.
Questionnaire Results from Feedback -
Question no.
1
2
3
4
5
Yes from no. of people
3
4
3
5
2
No from no. of people
2
1
2
0
3
9