Career Viewpoint Report: MG410 Career Development at University

This report presents a career viewpoint, focusing on the role of a marketing manager. It begins with an introduction outlining the assignment's scope, including a summary of the identified job opportunity and the required skills and knowledge. The report then delves into a personal analysis using the SWOT model to assess the author's strengths, weaknesses, opportunities, and threats, providing evidence of existing skills and identifying areas for improvement. A detailed career action plan is subsequently developed, outlining specific goals, actions, timelines, and expected outcomes for enhancing skills such as decision-making, problem-solving, and digital proficiency. The report concludes with a summary of the findings and a reflection on the author's objectives and strategies for achieving a marketing manager position in a growing organization. References and an appendix containing a CV and professional summary are also included.

CAREER VIEWPOINT
1

TABLE OF CONTENTS
INTRODUCTION............................................................................................................................3
PERSONAL ANALYSIS................................................................................................................3
CAREER ACTION PLAN..............................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
APPENDIX....................................................................................................................................11
2

INTRODUCTION
Career viewpoint helps in understanding what career opportunities those are available for
me to grow and expand my skills in order to achieve higher success in future professional career.
Marketing manager is responsible for promoting brand image as well as products and services to
customers so that overall sales volume and profitability of company can be enhanced. Each and
every company require marketing manager in order to generate awareness and attract more and
more individuals within organisation. So i have opportunity to expand my career in marketing
field to attained higher growth. This report is of career viewpoint that has included personal
analysis and career action plan that will contribute in improving my core skills, capabilities and
knowledge.
PERSONAL ANALYSIS
This is segment that consists of personal analysis, that is key strength and weakness of
myself so that I can make bet use of available opportunities or get employment in an reputable
organisation. In order to conduct personal analysis, I will make use of SWOT model that helps in
understanding, strength, weakness, threat and opportunities. Thus it helps in understanding, the
way I can make use of my existing strength to make optimum use of opportunities and overcome
weakness in order to reduce associated threat. Therefore, personal and SWOT analysis is as
follows:
Strength: I have good communication and interpersonal skills that helps me in effectively
communicating with range of customers in order to influence them within organisation.
Interpersonal skills also help me in building and retaining strong relationship with customers so
that they are motivated to have products and services from specify firm rather than other
competitors in market. Furthermore, I have strong command on digital technology that contribute
me in effectively making use digital technology to generate awareness among people about
existing products and services and more information about the company (Finley and Kazak,
2020). At the same time I have good time management and analytical skills that help me in
understanding taste and preferences of customers. Thereby contribute in planning strategies that
could be used to meet customer’s expectancy in limited time frame.
Weakness: As per my personal analysis, I get to know that I do not have problem solving and
decision making skills which is essential for marketing manager to perform its duties in best
3

possible manner. It needs to take decision related to the way products or brand image can be
promoted or customers can be attracted within organisation. I also face challenge pertaining to
the way problem can be solved, which is essential for marketing manager as it need to solve
customers’ problem in order to satisfy their wants. I also face challenge in finding pout creative
and innovative idea related to the way particular task can be completed that resulted as barrier in
my future career as market manager (Teoli and An, 2019). As i am unable to decide creative idea
that could be pursue customers to be part of organisation. Therefore I am unable to decide
particular strategies that could be taken or made in order to reduce conflict or resolve problem in
effective manner for better outcome.
Opportunities: With growing trends, changes in customers preferences the demand for
marketing manager has increased in several industries because it is responsible for enhancing
sales volume of company by inducing new individuals within firm. So, it can be stated that I
have an opportunity to get a post of marketing manager in reputable organisation by making best
use of my existing strength. Moreover I have opportunity to increase my knowledge and skills to
manage people, work in team and take right decision at right time for optimum outcome.
Threat: It can be stated that I have threat pertaining to increase competition level or demand of
more and more skills, knowledge and capabilities by employers while recruiting employees in
the firm. Such as there are several individuals that have more knowledge and experience in
marketing field so they acts as threat in my career (Büyüközkan and Ilıcak, 2019). Dynamic
nature of environment also acts as threat in pursing my career in marketing field to get higher
growth and success in professional and personal career.
Therefore it can be stated from above analysis that personal analysis contributes in
understanding skills that are present and need to be improved for achievement of personal and
personal objective.
CAREER ACTION PLAN
This is another segment that include key information pertaining to skills that I want to enhance
in order to become successful marketing manager in future scenario. It will help me in planning
key action, time frame and outcome that will be gained through making effective efforts. So,
detailed description pertaining to strategies that I would use to work on my skill, knowledge and
capabilities can be explained through the below table such as:
Goals Actions Timescale Outcome
4

To work on my
Decision making
skills in order to be
successful marketing
manager by 2022.
 I have plan to
work on my
decision making
skills through
learning the way
successful
businessman take
decision to start
and run enterprise
successfully.
 I will also read
books, articles
and journals to
know method that
could be used to
develop decision
making skills.
Around 4-5 month
will be required to
develop decision
making skills
(EDUCATION,
2020).
The outcome of
development of
decision making
skills is so that I am
able to take right
decision for benefits
of all. Thus I do not
face challenge in
take decision related
to strategies that
could be used to
attract and retained
strong relationship
with customers.
To enhance my
Problem solving by
the end of September
2021.
 I have plan to
work on my
problem solving
skills through
identified the key
issue that has
caused problem
so that
alternative
method that
could be used to
As per my
perspective around 6
month can be used to
develop my problem
solving skills.
The outcome of
development of
problem solving
skills is that I would
able to resolve
problem faced by
customers and my
subordinate while
working in the firm.
5

solve the
problem (Kilani,
2021).
 I will also learn
from my superior
the way they
used to solve
problem so that
particular task
can be effective
completed in
limited time
frame.
 I will also play
puzzle games
and other
situational
analysis
questions in
order to work on
my problem
solving skills.
To devote more time
and energy to
improve my
creativity and
innovative skills
 In order to
improve my
creative and
innovative skills,
I will do
meditation, spent
some time to
think innovative
I will take
approximately 7
month to learn
creative and
innovative idea for
being marketing
manager of reputable
The outcome of
development of
innovative and
creative skills will be
I will be always
capable of finding
alternative,
innovative and more
6

and creative idea
that could be used
to complete
particular task.
 Brainstorming
technique will be
used by me to
think creative and
differentiate or
innovative ideas
to complete
particular task.
 Learn new and
new things from
other, search
creative idea that
could be used to
attract customers
so that company
can enjoy higher
benefits.
organisation. effective method to
connect and retained
customers within
organisation for
achievements of its
end goals (Carmona,
and et.al., 2020).
To more enhance my
Digital skills so that
I can easily promote
company products
through social media
to infleunce range of
customers in the firm
and get more success
by 2022.
 To enhance my
digital skills I
have plan to
devote more time
and efforts on
social media to
learn the
companies are
marketing their
For working on my
digital skills only 2
month will be needed
as I have much
knowledge related to
the way images are
being post.
Digital skills
development will
contribute in getting
e best opportunities
as marketing
manager in any
reputable and well
know firm as I have
technology
7

products.
 Along with it I
will also learn the
way better
content can be
made to provide
more and more
fruitful
information to
customers about
the company.
 Likewise the
way in which
video, images
need to be posted
and in particular
frequency so that
company can
enjoy higher
customer and
sales volume.
knowledge to attract
customers which is
more demanded in
recent scenario.
CONCLUSION
From the above report it can be summarised that marketing manager is the person that
attract customers through fulfilling their needs in best possible manner. It plans strategies that
could be used by organisation to enhance its brand image and make more and more customers
aware about the company. Furthermore it can be summarised that career action plan has guide
and support me regarding the way I can work on my existing skills, knowledge and capabilities
8

for fruitful outcome. At last it through this report, I am able to set key objectives, plan strategies
that could be used and understand its benefits or outcome. Thus motivate to put my best in order
to get marketing manager position in growing organisation.
9

REFERENCES
Books and journals
Büyüközkan, G and Ilıcak, Ö., 2019. Integrated SWOT analysis with multiple preference
relations. Kybernetes.
Carmona, J and et.al., 2020. Professional Career Readiness in Undergraduate Business
Program. Journal of Higher Education Theory & Practice, 20(12).
EDUCATION, C. , 2020. FUTURE PATHWAYS & CAREER EDUCATION FRAMEWORK.
Finley, L and Kazak, L., 2020. Career pathways, part 1. Nature Metabolism, 2(6). 481-482.
Herman, M., 2017. Creating a Personal SWOT Analysis. MRH Enterprises LLC. Fecha de
consulta, 20.
Kilani, H., 2021. Engaging Youth in Their Careers. Canadian Journal of Career
Development, 20(1). 58-63.
Teoli, D and An, J., 2019. SWOT analysis.
10

APPENDIX
CV
Professional summary
To become a successful marketing manager that is responsible for developing strong brand
image of company and attracting new customers in the firm. To set appropriate content,
strategies that can be used to attract maximum customers for growth and development of
company for longer time frame.
Education:
 High school in romania
 Study in Birmingham metropolitan college 3 years esol ( English and Maths)- University
year 0 , year 1 and year 2 at LLST.
Experience
 Work in the wearhouse picking and packing
 Delivery drivers (Birmingham airport)
 I have some experience in business and management
Skills
 Decision making
 Digital skills
 Communication skills
 Problem solving ability
 Analytical skills
 Interpersonal
 Managing people
 Handling conflict
 Effective planning
11

Roles and responsibilities
 To promote brand image
 To guide and support subordinate’
 Decide marketing strategies and overall budget
 To control and monitor actions for better outcome.
 To segment, target and position company image in minds and heart of customers.
12