Report: Personal and Professional Development in Digital Marketing

This report delves into the realm of personal and professional development, specifically within the context of a marketing career, with a particular emphasis on digital marketing. The student's career plan is outlined, highlighting their interest in digital marketing and its importance in the current job market. The report defines digital marketing and analyzes the student's career path, including their strengths, such as communication and resourcefulness, and the challenges they anticipate, like generating leads and becoming a video expert. The analysis includes a discussion of career goals, strategies for achieving them, and the skills needed for success in the field. The conclusion emphasizes the significance of digital marketing and the skills required, such as communication and creativity, for a successful career. The report references relevant sources to support its claims.

Personal and professional
development

 Introduction
 Career plan
 Conclusion
 References
Table of contents

 Personal development is a terms
which is linked with the phase of
professional development. If
personal needs are not met then
itwold ultimately create an impact
on professional development. The
main objective behind
professional development is to
enhance abilities as well as
competencies in accordance with
learning and growth.
Introduction

Career plan
 The professional field which I
have chosen is marketing. It is
defined as a much enhanced
professional field which requires
different skills and many focus
areas also. It includes various
career paths like in relation with
advertising, public relations, sales
and many more. In terms of the
professional field I have always
been interested in the aspet of
digital marketing. It is my dream
job as enhancing a career in such
field is the most beneficial thing
as per current situation.

 Digital marketing:- It is defined as
a proficient field which involves
online based technologies and
Internet which are used to promote
all brand products and services. In
today’s world it has become the
most important and effective thing
for career because now for applying
jobs skill of online promotion is
important. It had always been my
dream job to develop my profession
in relation with digital marketing.
Digital marketing

 With the help of digital
marketing it would be easy for
me to get jobs as each path
wants that their employees
should have the knowledge
and talent of promoting the
products online. As each
individual is now active on
social media so it is the most
important thing.
Continue..

 It refers to a procedure which is
followed by an individual to chart
a specific arena for career
expansion. It relates to what type
of skills and talents are needed to
enhance the path of career. By
examining my occupation path I
made a proper plan with respect
to this. Firstly I made a decision
regarding my career goals as well
as my dream job.
Analyzation of career path

 So, for this I took assistance from
my college mentor that helped me
in developing and exploring my
career. After this I created a
upcoming strategy in which I
listed out certain options in the
field of marketing and for my
career goal and I chose the field
of digital marketing. I chose this
field of marketing because by
analyzing all my strengths it was
the best option for me. The main
career path is based on the
education which we received.
Continue..

 So, as per my carrer in marketing
it was important for me to choose
that path only which will be
helpful for my future as I have
full knowledge about the
marketing. I analyzed that I
should focus on online
promotions because I am very
much active on social media. It
fully depends on my persona that
what type of field in should
indulge into and enhance my
career.
Continue..

 For every career path effective
strengths are needed. As my career
goal also my strong point were
been necessary. In context with the
phase of digital marketing the most
effective strength of mine was with
respect to communication and at
the same point of time my skill of
resourcefulness. It was linked with
profession because in the field of
digital marketing the most efficient
thing is communication. As with
respect to online promotions it is
the main strength which is needed.
Strengths with possible career path

 My skill of communication
was very much beneficial
for me because it helped in
getting jobs. It was linked
with my career path because
when I made a choice in
relation with my career goal
I made it by investigating all
my strengths. Throughout
my education I was very
creative and have effective
communication skills.
Continue…

 In my professional field I faced
many challenges also. As when I
applied for the job the major
challenge which I faced was in
relation with generating more
leads and becoming a video
expert. By promoting brand
products online I was able to
produce effective referrals but at
the same point of time the
difficulty which I faced was in
relation with becoming a video
expert
Challenges in digital marketing