Career Planning Report: Personal Portfolio and Dyson Analysis

This report provides a comprehensive career planning analysis, focusing on personal development and skill enhancement within a business context. It begins with an introduction to personal portfolio development, explaining the significance of personal statements and CVs in showcasing skills and experiences. The report then delves into a detailed analysis of Dyson Ltd, including its history, product offerings, and the benefits of working within the company. Section B includes a personal statement supporting an application for a work experience placement. Section C is dedicated to self-assessment, incorporating a SWOT analysis to identify skill gaps, followed by a tailored action plan with SMART objectives for skill development. The report underscores the importance of skills in securing career opportunities and offers insights into leveraging personal strengths to achieve professional goals. The report covers the importance of personal portfolio, personal statement and CV.

BMAF00820
Planning Your
Career in Business

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SECTION-A....................................................................................................................................3
The brief introduction to indicate what the portfolio contains and the reason for both the
personal statement and the CV that will be presented. ...............................................................3
You may also need to view a writing a short summary of the chosen organization to justify
your peculiar interests in working in such a place.......................................................................4
SECTION B.....................................................................................................................................6
Personal statement in support of your application for a volunteer/work experience placement
in any organization of your choice...............................................................................................6
A detailed CV that has been carefully designed to fit purpose. ..................................................7
SECTION- C....................................................................................................................................9
Self-assessment reflecting skill gaps (SWOT Analysis inclusive)..............................................9
Action plan tailored towards your skill development (reflecting SMART objectives)...............9
ACTION PLAN.........................................................................................................................10
CONCLUSTION ..........................................................................................................................12
REFRENCES ................................................................................................................................13

INTRODUCTION
Personal development plan helps the individual to making their Carrera in an
organisation, to run the business there are various activities which helps the business to be
performed. Skills play a important role to get the batter career opportunities, but it require to
develop the certain skills which helps to doing work in order and proper manner. Skills
development is beneficial for an individual to upgrade their skills and knowledge for batter
performing in various activities within the company (Duboust and Knight, 2018). This report is
based on Dyson ltd is the multinational technology company which was founded by the James
Dyson and it was established in 1991 at Malmesbury, England. The main headquarter was in
Singapore and they manufacture many product such as vacuum cleaner, air purifier and many
other items. This report are include in various topic like personal portfolio, reason of personal
statements and CV, along with it give the overview of the company, Personal SWOT analysis
and action plan with SMART objectives.
MAIN BODY
SECTION-A
The brief introduction to indicate what the portfolio contains and the reason for both the
personal statement and the CV that will be presented.
Personal Portfolio is very important for an individual it helps to build a peroneal
statement and CV which helps the people to highlight their personality and skills. The personal
statement defined the short summary of their skills and knowledge which helps the people to get
the batter career opportunity in future. The CV helps to highlights the skills and provide the short
summary which include the qualifications, working experiences, hobbies, various achievements
which helps to enhance the ability of the people (Xamidovna and Ergasheva, 2021). This CV is
require by the company manger to know the potential and calibre of the candidate in order for
work towards the targets and goals of the organisation. This documents is beneficial for the
company to choice the right candidate for ten right job, along with it helps the individual person
to define their goals and objectives in an proper manner. In order to perform the various
activities and skills and knowledge helps to run the business which should be define and properly
to increase the opportunity.

This CV helps to define a documents which gives show the necessary details of an
individual which helps to get the batter job it include the academic and professional aspects
which has been achieve by the people in their career. Along with it also include the skills and
knowledge of a people which support to understand the candidates potential. It helps the
company to analyse the wheatear the candidates are right for the job role which has been offered
by the company. It is very beneficial for the people to highlight their skills and summarize about
the work experience and other essential things which is require to get the right job ( Orme-Smith
and Spicer, 2018).
Importance and main reason why personal statements and CV it will be given in the
personal portfolio.
 Information are match an individual for the job role- It is the most important things
are mention in personal statement and CV is necessary information and skills are match
with job role. This document helps to defining themselves in front of the employer and
getting the best opportunity which are available. In context of business company CV
helps the employer to understand the individual in an right manner.
 It helps to highlight the skills and knowledge of an individual- It has been find the
well organised CV which support the both employees and the company to attract and get
the best opportunity and many other business activities. It is beneficial for an individual
to the make the right structure of the CV to highlight their skills to attract the employer.
 To list the applicable experience and the skills- The CV and personal statements which
helps the people to listing down their skills, work experiences, qualification and other
important information which helps to define the ability of an individual to perform the
various functions.
 Get the attention of the interviewer- CV helps to unfolding the information about the
people to attract the interviewer, it is important sections in a curriculum vita sections
which the readers observe the more. Interviewer align the abilities of an individual person
potential in job role.
You may also need to view a writing a short summary of the chosen organization to justify
your peculiar interests in working in such a place.
Dyson Plc is a international technology brand which was founded by James Dyson and it
was established in 1991 at Malmesbury, England. This company manufacturing the household

appliances like vacuum cleaner, air purifier, and dryers, electronic product and many more. The
main headquarter of Dyson was in Singapore and the net income of this company is US$ 1.9
billion and thousands of numbers of employers are working in this company globally. The
history of Dyson company is amazing, James Dyson is the famous in theses days because they
innovate the bag less vacuum cleaner in the market which is called the Dual Cyclone. This
company is always try to lunch something innovative and creative in the market to attract the
larger number of customers and they are able to compete in the market, it also designed and
make the innovative vacuum cleaner as well as many items. Therefore the company increase the
significantly and now head the list of the bound of the organisation, with the thousands of
customers in more that 100 countries in the world. Dyson company always try to doing
something unique and innovative, that why they doing some initial research, design and
developments to innovate the new products (Brogan, 2021). There are some very interesting
story of Dyson company, but the most famous story is, one day James Dyson is festered with
their vacuum cleaner and they break their machines and find that is was a layer of the dirt
clinging of the mesh material which was preventing the machine to work properly (Phillips and
Enderby, 2021).Then James Dyson decide to took the bag of his cleaner and replaced it with a
cyclone made from acrdbord. After trying this innovative ideas they start innovating the new and
creative products in the market.
Benefits and Interest for working in such place
The main reason to working in this company it is the well established organisation and
well know brand in the market which helps me to give many career opportunity in my future.
This company helps to enhance my various skills and knowledge and enhance my personalty. As
a individual it helps to provide the many great benefits to work in such company with the
diversified culture. Dyson is the well established brand which attract the individuals to work in
this organisation. There are some important reason of interest in this place which are explained
below:
 Jobs are available in multiple location- It is the well known brand in United Kingdom
which provide the many great benefits to their employees to develop their career. The
company is located in several location which is beneficial for the individual to working
with the sustainability and helps to gaining the competitive advantages and give the

opportunity to explore the new place. This company is doing their business in global
level, so it gives benefits to provide the availability in multipole locations.
 Flexible working hours- It gives the flexible working hours to their employees which
helps to satisfied their needs and employees are able to shift their work according to their
schedule and shift has been divided in the particular aspects (MacNicol and Doole,
2018).This things support the employees to build the interest for working in this place
which provide flexibility working hours to their employees, along with this things helps
to maintain the working environment of the organisation.
 Provide benefits to working with the experienced people- It is the most significant and
most effective aspects in order to the work with the Dyson company where it gives
opportunity for an individual to develop their skills and knowledge to work with the well
known brand and experienced people. As there are experienced people from an individual
helps to develop their personality and skills.
 Growth opportunities- The provide many growth opportunities working with Dyson
company it helps the individual to build the knowledge and skills and helps to developing
the personality which assist to get the batter career growth and success. Doing job in well
known brand is great start for their career, it give many career benefit which helps to
batter future (AlMarwani, 2020 ).
SECTION B
Personal statement in support of your application for a volunteer/work experience
placement in any organization of your choice.
It is beneficial for an individual to conduct the proper personal statements which helps to
define the gaols and objectives. It support to analysing the potential of a right candidates. It is
very important for the company to choosing the right candidates for their company to achieving
their objective and target, The personal statements helps grab the opportunity in the company.
My name is abc and currently I am living at C- 65 Garden street, London. I would like to tell
about my qualification and educations which help me to develop my skills and knowledge. I
studies in London collage and recently completed the MBA degree which helps to get the a
better job opportunity in my future (Zhurakovskaya, Morozova and Olicheva,2019). As I am
working in Dyson company which was a well established brand in United Kingdom, it was

famous for their vacuum cleaner. This company helps me to enhanced my personality,
knowledge and skills, so that I am, able to gain more working experiences as a employees within
the company. As a student I choose marketing and Human resources subjects in MBA, so that I
am able to get the more benefits as a marketing manger within the Dyson company where I
handle the more role and reasonability. I was good in many certain roles and have various skills
and knowledge which helps me to gain working expediences within in the organisation. The
main job role in do in this company I was observe the various strategies which support to
attracting the customers. As a marketing manger I need to performed the several activities which
helps me to build my skill and support me to get the knowledge for merchandising to attract the
clients. In this organisation to developed my communication skills and helps to enhanced in the
personalty developments and I am more able to talk more efficiently way to my customers. As
from my experience working in Dyson company gives the best career opportunity where I have I
get many other benefits to build myself for may career (David, Creek and David, 2019). This
company provide the fixable working hours and culture to their workers which is good for me
and I am able to adjust myself and development personal and professional skills. Also from the
various experience I am able to get knowledge and learn about team work and handling the
grouping activities. As a marketing manger it is very important or me to observing the different
benefit in order to market the product and services which helps me to increase my sales. I also
learn that term work which helps me to build my skills.
A detailed CV that has been carefully designed to fit purpose.
This CV helps to defined short summary of an individual, qualification and education. It
considerer the most common usage while finding the more job opportunities. In the organisation
career development CV play a important role to highlight my skills and personality of the people.
Make CV is systematic manner.
Name- XYZ
Contact Details- 46346XXXXX
Personal Profile
DOB- ABC
Nationality- Britisher
Personal statement- I am able to develop innovative and creative ideas an has a ability of
critical thinking. I am a hard-working and multitasker person where I can perform the multi task

in order to achieve my goals and objectives of the business organisation. I am good in
communication and convincing the people.
Education & Qualification
 Masters of management from London university in 2016-2018 (MBA)
 Bachelors of commerce (B.com) from St. George University of London in 2012-2014
Work Experience
 Worked as a office supervisor within the abc limited company
 Worked as marketing manager in Dyson company
Skills
 Effective communication skills
 Good at critical thinking
 Team training and supervision
 Multitasker
 Team management
Personal Interest
 Reading books
 Listening music
 Playing basketball
 Cooking
 Drawing
Declaration
I here by declare that all the above information are true to my knowledge.
17-10-2022
It is very beneficial for the people to make their CV which include all relevant
information which include education, qualification, working experiences, achievements which
helps to enhance the ability. This documents support in the career of an individual, it helps to
highlight the skills and knowledge of the candidates and more important it make the image of the
candidates in front of employees in business interview and in order to develop the career within
the organisation it is beneficial to create the image and personality (Cui, Allan and Lin, 2019).

SECTION- C
Self-assessment reflecting skill gaps (SWOT Analysis inclusive)
SWOT analyse is a tool which is used by the people to analyse strength and weaknesses
in order to grab the new opportunities to overcome the problem of threats (Forleo and Palmieri,
2019). The Personal SWOT is given below:
Strength Weaknesses
 I like to explore new things, new areas
as well as the skills which will help me
to achieve my career goal.
 I have good command and experience
in marketing field which has led to
know more about getting the ultimate
goal.
 Lack of leadership skill, leads me to
suffer from not giving proper training
and motivation to my subordinates.
 Having lack of problem solving skills
leads to failure interpersonal as well as
businesses relationship.
Opportunities Threats
 Building a best network to connect my
industry through my connections which
will help me to achieve personal as well
as professional goals in future.
 Building communities for international
students who have interest in marketing
field will be very helpful in expanding
my services for industry.
 After Covid-19, the increase of social
media has lead people to start career
with social media and open online
business, that results in massive
increase of competitors.
 Personal economic factors such as
income, safety and social support can
lead to postpone my goal.
Action plan tailored towards your skill development (reflecting SMART objectives)
SMART OBJTECIVES- It is very beneficial for an individual person to develop the smart
objectives to doing their work more efficiently and effectively (Denchev, Yordanova and
Stoyanova, 2022).
 Specific- To build my inter personal skills and knowledge I need to work on my
weaknesses to accomplish the growth and development in my Carrera.

 Measurable- This objective helps to resume the performing the different task in proper
manner.
 Attainable- This objective are attained by the practising and developing the various skills
and knowledge on personal development.
 Relevant- It helps relevant to develop my silks and knowledge in various organisation
can be attaining the goals and objectives.
 Time frame- I need to achieve my objectives within the 7 to 8 months.
ACTION PLAN
Skill to be
improved
Current
proficiency
Desired
proficiency
Actions to be
taken
Measurement
criteria
Time frame
Lack of
Leadership
skills
I need to
develop my
leadership
skills, because
I am not good
in managing
my team
It is very
necessary for
me to evolve
leadership
skills in order
to handle and
mange my
team and
make a
effective
leader in
future to
create my
career path
and get more
batter
opportunity in
future
In order to
improve my
leadership
skill I need to
practice for
developing the
communicatio
n skills more
to handling
my team under
der a
superordinate.
This things
helps me to
handle my
mistakes at
that point of
time.
To measure
this skill I
need to ask my
team mates
and the
various other
professional
members to
observe that
whether I am
able to make a
good leader in
future.
5 to 6 months
Not good in I also face I need to be In order to In order to 7 months

problem
solving skills
difficulty I
problem
solving and i
take time to
done my work
good in the
problem
solving skills,
so I need to be
work on this
and develop
my ability to
solve my
problem in
critical
situations
within my
team, this is
the essential
for me and my
career
development
too.
improve my
problem
solving skills I
need to
practice the
various
situation and
learn how to
handle the
situation on
basis cases
where I wants
to solve to
such
problems.
Also I need to
participate in
the different
aspect where i
can try to
share my ideas
in order to
provide the
solutions for
the
organisation
problems.
measuring the
problem
solving skills I
ned to ask my
colleagues,
friends and
my peers to
observe my
performance.
Which can be
measured
where I can
analysis
myself from
different ways
in which I am
able to handle
the solve to
the critical
problems
which helps to
arises within
the business
organisation.

CONCLUSTION
The above report went into detail with various topics such as the planning of Business
and developing the portfolio. Further more the personal statement and curriculum vitae has been
detailed including the skills required to make an effective CV. Along with that, Dyson company
has been chosen and the marketing manager job role and responsibilities has been detailed. The
Resume was also developed which has highlighted the details about the strengths and
weaknesses. The smart objectives were also been discussed with the Action plan to achieve the
objectives. The Swot analysis was also conducted to state more about the strength, weaknesses,
opportunities and threats.

REFRENCES
Books and Journal
AlMarwani, M., 2020. Pedagogical potential of SWOT analysis: An approach to teaching
critical thinking. Thinking Skills and Creativity, 38, p.100741.
Brogan, J.C., 2021. Advice & Planning Services TIAA Personal Portfolio Wrap Fee Program.
Cui, J., Allan, A. and Lin, D., 2019. SWOT analysis and development strategies for
underground pedestrian systems. Tunnelling and Underground Space Technology, 87,
pp.127-133.
David, F.R., Creek, S.A. and David, F.R., 2019. What is the key to effective SWOT analysis,
including AQCD factors. SAM Advanced Management Journal, 84(1), pp.25-35.
Denchev, S., Yordanova, S. and Stoyanova, D., 2022. SWOT analysis of the educational sector
before and after the beginning of total globalization. In INTED2022 Proceedings (pp.
3433-3437). IATED.
Duboust, S. and Knight, P., 2018. Group Activities for Personal Development. Routledge.
Forleo, M.B. and Palmieri, N., 2019. The potential for developing educational farms: A SWOT
analysis from a case study. The Journal of Agricultural Education and
Extension, 25(5), pp.431-442.
MacNicol, D. and Dooley, A., 2018. How people impact the adoption and practice of portfolio
management. In The Handbook of Project Portfolio Management (pp. 377-391).
Routledge.
Orme-Smith, A. and Spicer, J., 2018. Ethics in general practice: a practical handbook for
personal development. CRC Press.
Phillips, A. and Enderby, P., 2021. Personal development. In Developing Leadership Skills for
Health and Social Care Professionals (pp. 168-184). Routledge.
Sun, L., 2022. Determinants of Portfolio Manager Ownership (Doctoral dissertation, University
of North Texas).
Xamidovna, S.X. and Ergasheva, M.R., 2021. Pedagogical conditions of personal development
in the educational process. ACADEMICIA: An International Multidisciplinary
Research Journal, 11(3), pp.1239-1243.
Zhurakovskaya, V.M., Morozova, A.L. and Olicheva, O.A., 2019. Managing a project portfolio
in an educational organization. In The European Proceedings of Social & Behavioural
Sciences EpSBS (pp. 65-76).